Workflow
全息盾系统
icon
Search documents
阿里生态合力下,饿了么以增长刷新市场想象力
经济观察报· 2025-05-20 09:04
Core Viewpoint - The article emphasizes that the ecological synergy and traffic supply are likely to enable Ele.me to continuously refresh market expectations through 2025 and beyond [1][3]. Financial Performance - Alibaba Group reported that Ele.me's local life group revenue reached 16.134 billion yuan for the fourth quarter of fiscal year 2025, a 10% increase from 14.628 billion yuan in the same period of 2024 [2]. - The operational efficiency of Ele.me has been improving, contributing to strong business growth amidst fierce competition in the food delivery market [2]. Business Strategy - Ele.me is leveraging Alibaba Group's ecological synergy to enhance the stickiness among merchants, consumers, and delivery riders, which is expected to facilitate both short-term business scale expansion and long-term growth certainty [2][9]. - The company initiated the "Hungry Subsidy Over 10 Billion" promotion on April 30, which significantly boosted order volumes and consumer engagement [5][6]. Market Dynamics - During the recent "May Day" holiday, several brands on Ele.me experienced a surge in orders, with some brands seeing order volumes increase by over 200% compared to the previous year [6][7]. - The collaboration with Taobao Flash Sale has allowed Ele.me to tap into a vast user base, resulting in a significant increase in order volumes and brand visibility [9][10]. AI and Technology Integration - Ele.me is focusing on AI-driven strategies to enhance user experience and operational efficiency, including the launch of AI management tools for merchants [12][13]. - The company is also implementing AI technology to improve food safety and compliance, thereby enhancing overall service quality [12][14]. Social Responsibility and Transparency - Ele.me is committed to social responsibility by improving communication with delivery riders and ensuring fair income distribution through transparent pricing algorithms [14]. - The company aims to maintain a low-profile approach in the competitive landscape, focusing on long-term growth rather than engaging in public disputes [14].