1月25日，一汽-大众在北京举行2026年媒体沟通会，总结2025年成绩，并对2026年的市场情况进行了展望。 2025年，一汽-大众表现稳健，全年销售158.71万辆（含进口车），获得合资车企销量冠军。其中，大众品牌销售90.21万辆，奥迪品牌56.7万辆（含进口 车），捷达品牌11.8万辆。在燃油车份额持续萎缩的情况下，一汽-大众燃油车市场份额逆势提升0.9个百分点，且三大品牌均实现市场份额的正增长。 一汽-大众汽车有限公司（商务）副总经理兼一汽大众销售有限责任公司党委书记、总经理王胜利表示，这一成绩的取得，得益于一汽-大众在2025年密集推 出全新一代速腾L、全新探岳L、全新揽境、全新奥迪A5L等多款燃油车，并对这些车型进行智能化升级，精准契合了市场的需求。 面向2026年，一汽-大众表示将坚持"油电混共进全智"的战略，持续扩大燃油车的市场优势，提升新能源汽车的表现，做大海外出口增量。根据计划，其在 今年将密集推出13款新车型，包括6款燃油车和7款新能源车型。 燃油车的稳定表现是一汽-大众的坚实后盾，其将在2026年继续稳固这一市场基盘。王胜利表示，2026年一汽-大众将在主流燃油车市场推出6款新品。其 ...

Core Viewpoint - China FAW Group is positioning itself as a leader in the digital transformation of traditional industries, emphasizing the importance of digitalization for high-quality development in the automotive sector [1][7]. Digital Transformation Initiatives - China FAW has initiated a series of challenging explorations in digital transformation, viewing it as essential for high-quality development [1]. - The company has developed the "FAW·Qixing Cloud Workbench" and the automotive industry's first enterprise-level intelligent agent, OpenMind, to create a digital ecosystem [2][3]. - The digital economy's core industries account for approximately 10% of China's GDP, highlighting the strategic importance of digitalization in global competition [2]. Operational Efficiency and Cost Control - China FAW has achieved significant operational improvements, including the elimination of over 2,000 redundant approval nodes and an automation rate of over 50% in approvals, resulting in a threefold increase in business response speed [3]. - Manufacturing costs have been significantly reduced, and sales conversion rates have increased by 42% [3]. Product Innovation and Market Performance - In the first quarter, China FAW sold 762,000 vehicles, a year-on-year increase of 2.5%, and produced 776,000 vehicles, up 4.8% [5]. - The company launched several new models, including the Hongqi brand's Tian Gong 08 and Tian Gong 05, and the Jiefang brand's new JH6 model [4]. Talent Development - China FAW has established training programs and over 70 digital courses, certifying more than 6,500 technical professionals to enhance employee digital literacy [5]. Collaborative Ecosystem - China FAW is fostering collaboration with over 80 partners, conducting more than 300 training sessions across various industries to promote digital transformation [6]. - A strategic cooperation memorandum was signed with Digital China to explore innovations in digital transformation and smart connected vehicles [6].