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成立新公司、转型新能源,大众为捷达谋“出路”
Bei Jing Shang Bao· 2025-09-01 11:51
Group 1 - Volkswagen Group (China), FAW Group, and Chengdu Economic and Technological Development Zone signed a cooperation agreement to establish a new company for the Jetta brand, aiming to integrate existing resources and attract local investment [2] - By 2028, the Jetta brand plans to launch four new energy models targeting the entry-level market, marking its evolution from a single model to an independent automotive brand [2] - Jetta's cumulative sales in China exceeded 4.4 million units by 2018, but its sales as an independent brand have declined significantly, with only 155,000 units sold in 2020 and 120,000 units projected for 2024 [3] Group 2 - The entry-level market shows significant potential, with A00, A0, and A-class electric vehicles accounting for 18%, 23%, and 25% of the wholesale volume of pure electric vehicles, respectively [4] - Volkswagen Group plans to launch around 50 new energy vehicles in China by 2030, including approximately 30 pure electric models, with Jetta's electrification being a key step to enhance market share [4] - The success of Jetta's transformation into the entry-level electric vehicle market will depend on its product competitiveness and innovation, facing strong competition from established players and new entrants [5]
一汽—大众·自强致远丨一汽—大众6月销量超16万辆 领衔合资擘画高质量发展
Ren Min Wang· 2025-07-04 06:07
Core Viewpoint - FAW-Volkswagen has demonstrated strong sales performance in June, with a total vehicle sales of 160,110 units, marking a year-on-year increase of 15.1%, indicating a recovery in the fuel vehicle market and a solid competitive position in the industry [1][14]. Sales Performance - In June, the Volkswagen brand delivered 87,048 units, a significant year-on-year increase of 12.5%, leading the joint venture segment and contributing to the recovery of the fuel vehicle market [1]. - Audi brand sales reached 61,010 units, reflecting a year-on-year growth of 15.7%, while the Jetta brand saw a remarkable increase of 33.4% with 12,052 units sold [1]. Product Strategy - FAW-Volkswagen has launched several new models to strengthen its competitive edge, including the all-new Tayron L, which features innovations in intelligent driving, safety, and design, catering to customer demands for both driving pleasure and comfort [3]. - The Audi Q6 Le-tron, introduced in May, is a flagship model based on the PPE luxury electric platform, showcasing advanced technology for high-net-worth customers [3]. - The Jetta VA7, launched earlier in the year, addresses family customers' needs for safety, space, and cost-effectiveness [3]. Strategic Initiatives - The company is advancing its "oil-electric hybrid coexistence" strategy, focusing on a multi-technology approach that includes fuel, hybrid, and pure electric vehicles to meet diverse customer needs [5]. - A new CMP platform concept car, ID.AURA, was unveiled, designed specifically for the Chinese market, enhancing personalized and efficient electric mobility experiences [5][13]. Customer Service Enhancements - FAW-Volkswagen is focusing on service differentiation amidst intense competition, launching a marketing transformation to enhance customer experience throughout their lifecycle [6][8]. - The company has expanded its sales service network, aiming to exceed 1,000 dealerships by the end of the year, ensuring broader market coverage [8]. - Audi has introduced "卓·悦服务Plus" to upgrade customer experience, while Volkswagen has revamped its service brand to include comprehensive customer rights and benefits [8]. Employee Engagement - FAW-Volkswagen has been recognized as a "China Outstanding Employer" for the 16th consecutive time, emphasizing the importance of employee satisfaction as a foundation for customer satisfaction [10]. Future Outlook - The company is set to introduce 11 new models tailored for the Chinese market starting in 2026, with a goal of launching over 20 new models by 2030 under its hybrid strategy [13]. - FAW-Volkswagen is collaborating with the China Automotive Technology and Research Center to enhance safety standards and promote high-quality development in the automotive industry [13][14].
“引擎”轰鸣!成都经开区汽车“军团”全力冲刺“双过半”
Xin Lang Cai Jing· 2025-06-16 08:08
Core Viewpoint - The automotive industry in Chengdu Economic and Technological Development Zone is experiencing significant growth, with companies ramping up production to meet annual targets amid a strong market demand for both traditional and new energy vehicles [1][3][5]. Group 1: Company Performance - Sichuan Lynk & Co. has switched to a full production mode, achieving a stable daily output of over 1,000 vehicles [3]. - From January to May this year, Sichuan Lynk & Co. produced 102,300 vehicles, a year-on-year increase of 181.46%, with a production value of 8.448 billion yuan, up 165.62% [7]. - The company aims to double its annual production to over 200,000 vehicles, targeting a production value of 18 billion yuan for the year [7]. Group 2: Market Trends - The global energy transition and "dual carbon" goals are driving unprecedented opportunities for the new energy vehicle industry [9]. - Chengdu Economic and Technological Development Zone has established itself as a hub for advanced manufacturing, attracting major automotive companies like FAW-Volkswagen, FAW-Toyota, and Volvo [13]. - In the first four months of 2025, the zone achieved a vehicle production of 267,100 units, a year-on-year increase of 29.29%, with new energy vehicle production soaring by 450.49% [13]. Group 3: Future Outlook - FAW-Toyota plans to increase production significantly in 2025, with measures to enhance equipment management [11]. - Volvo's Chengdu plant is undergoing technological upgrades to meet the growing demand for electric vehicles, with plans to launch multiple high-end new energy models [11].
中国一汽:勇当传统产业数智转型排头兵
Xin Hua She· 2025-05-05 09:53
Core Viewpoint - China FAW Group is positioning itself as a leader in the digital transformation of traditional industries, emphasizing the importance of digitalization for high-quality development in the automotive sector [1][7]. Digital Transformation Initiatives - China FAW has initiated a series of challenging explorations in digital transformation, viewing it as essential for high-quality development [1]. - The company has developed the "FAW·Qixing Cloud Workbench" and the automotive industry's first enterprise-level intelligent agent, OpenMind, to create a digital ecosystem [2][3]. - The digital economy's core industries account for approximately 10% of China's GDP, highlighting the strategic importance of digitalization in global competition [2]. Operational Efficiency and Cost Control - China FAW has achieved significant operational improvements, including the elimination of over 2,000 redundant approval nodes and an automation rate of over 50% in approvals, resulting in a threefold increase in business response speed [3]. - Manufacturing costs have been significantly reduced, and sales conversion rates have increased by 42% [3]. Product Innovation and Market Performance - In the first quarter, China FAW sold 762,000 vehicles, a year-on-year increase of 2.5%, and produced 776,000 vehicles, up 4.8% [5]. - The company launched several new models, including the Hongqi brand's Tian Gong 08 and Tian Gong 05, and the Jiefang brand's new JH6 model [4]. Talent Development - China FAW has established training programs and over 70 digital courses, certifying more than 6,500 technical professionals to enhance employee digital literacy [5]. Collaborative Ecosystem - China FAW is fostering collaboration with over 80 partners, conducting more than 300 training sessions across various industries to promote digital transformation [6]. - A strategic cooperation memorandum was signed with Digital China to explore innovations in digital transformation and smart connected vehicles [6].