近日，大众汽车集团（中国）、一汽集团与成都经济技术开发区正式签署《捷达事业发展合作协议》， 并宣布成立捷达品牌新公司，全面整合捷达现有资源，并将引入本地投资，进一步发挥区域产业协同优 势、提速品牌的市场响应。根据规划，面向入门级市场，到2028年捷达品牌将推出4款新能源车型。 作为大众汽车集团的子品牌，捷达从一个单一车型演变为一个独立的汽车品牌，如今进一步升级为一家 公司实体，在合资品牌中也是独特的存在。1991年，捷达汽车在中国正式国产。截至2018年，该车型在 中国市场累计销量突破440万辆。为了进一步提升大众汽车在华市场份额，2019年捷达品牌正式亮相。 其官网显示，捷达汽车共有4款车型在售，分别是VA3、VA7、VS8、VS7。 不过，捷达成为独立品牌后销量却不容乐观。2020年作为捷达独立后首个完整年，其全年累计销量为 15.5万辆，不及其2018年销量的一半。而在2024年，捷达累计销量仅为12万辆。在外界看来，A级车市 场入局者众多，从燃油车到电动车再到混动车型，都在瓜分捷达所在市场的"蛋糕"，捷达的品牌效应逐 渐减弱。同时，作为独立品牌，捷达始终未在新能源车市场布局，也被外界认为是"拖拽"品牌 ...

Core Viewpoint - FAW-Volkswagen has demonstrated strong sales performance in June, with a total vehicle sales of 160,110 units, marking a year-on-year increase of 15.1%, indicating a recovery in the fuel vehicle market and a solid competitive position in the industry [1][14]. Sales Performance - In June, the Volkswagen brand delivered 87,048 units, a significant year-on-year increase of 12.5%, leading the joint venture segment and contributing to the recovery of the fuel vehicle market [1]. - Audi brand sales reached 61,010 units, reflecting a year-on-year growth of 15.7%, while the Jetta brand saw a remarkable increase of 33.4% with 12,052 units sold [1]. Product Strategy - FAW-Volkswagen has launched several new models to strengthen its competitive edge, including the all-new Tayron L, which features innovations in intelligent driving, safety, and design, catering to customer demands for both driving pleasure and comfort [3]. - The Audi Q6 Le-tron, introduced in May, is a flagship model based on the PPE luxury electric platform, showcasing advanced technology for high-net-worth customers [3]. - The Jetta VA7, launched earlier in the year, addresses family customers' needs for safety, space, and cost-effectiveness [3]. Strategic Initiatives - The company is advancing its "oil-electric hybrid coexistence" strategy, focusing on a multi-technology approach that includes fuel, hybrid, and pure electric vehicles to meet diverse customer needs [5]. - A new CMP platform concept car, ID.AURA, was unveiled, designed specifically for the Chinese market, enhancing personalized and efficient electric mobility experiences [5][13]. Customer Service Enhancements - FAW-Volkswagen is focusing on service differentiation amidst intense competition, launching a marketing transformation to enhance customer experience throughout their lifecycle [6][8]. - The company has expanded its sales service network, aiming to exceed 1,000 dealerships by the end of the year, ensuring broader market coverage [8]. - Audi has introduced "卓·悦服务Plus" to upgrade customer experience, while Volkswagen has revamped its service brand to include comprehensive customer rights and benefits [8]. Employee Engagement - FAW-Volkswagen has been recognized as a "China Outstanding Employer" for the 16th consecutive time, emphasizing the importance of employee satisfaction as a foundation for customer satisfaction [10]. Future Outlook - The company is set to introduce 11 new models tailored for the Chinese market starting in 2026, with a goal of launching over 20 new models by 2030 under its hybrid strategy [13]. - FAW-Volkswagen is collaborating with the China Automotive Technology and Research Center to enhance safety standards and promote high-quality development in the automotive industry [13][14].

Core Viewpoint - The automotive industry in Chengdu Economic and Technological Development Zone is experiencing significant growth, with companies ramping up production to meet annual targets amid a strong market demand for both traditional and new energy vehicles [1][3][5]. Group 1: Company Performance - Sichuan Lynk & Co. has switched to a full production mode, achieving a stable daily output of over 1,000 vehicles [3]. - From January to May this year, Sichuan Lynk & Co. produced 102,300 vehicles, a year-on-year increase of 181.46%, with a production value of 8.448 billion yuan, up 165.62% [7]. - The company aims to double its annual production to over 200,000 vehicles, targeting a production value of 18 billion yuan for the year [7]. Group 2: Market Trends - The global energy transition and "dual carbon" goals are driving unprecedented opportunities for the new energy vehicle industry [9]. - Chengdu Economic and Technological Development Zone has established itself as a hub for advanced manufacturing, attracting major automotive companies like FAW-Volkswagen, FAW-Toyota, and Volvo [13]. - In the first four months of 2025, the zone achieved a vehicle production of 267,100 units, a year-on-year increase of 29.29%, with new energy vehicle production soaring by 450.49% [13]. Group 3: Future Outlook - FAW-Toyota plans to increase production significantly in 2025, with measures to enhance equipment management [11]. - Volvo's Chengdu plant is undergoing technological upgrades to meet the growing demand for electric vehicles, with plans to launch multiple high-end new energy models [11].

Core Viewpoint - China FAW Group is positioning itself as a leader in the digital transformation of traditional industries, emphasizing the importance of digitalization for high-quality development in the automotive sector [1][7]. Digital Transformation Initiatives - China FAW has initiated a series of challenging explorations in digital transformation, viewing it as essential for high-quality development [1]. - The company has developed the "FAW·Qixing Cloud Workbench" and the automotive industry's first enterprise-level intelligent agent, OpenMind, to create a digital ecosystem [2][3]. - The digital economy's core industries account for approximately 10% of China's GDP, highlighting the strategic importance of digitalization in global competition [2]. Operational Efficiency and Cost Control - China FAW has achieved significant operational improvements, including the elimination of over 2,000 redundant approval nodes and an automation rate of over 50% in approvals, resulting in a threefold increase in business response speed [3]. - Manufacturing costs have been significantly reduced, and sales conversion rates have increased by 42% [3]. Product Innovation and Market Performance - In the first quarter, China FAW sold 762,000 vehicles, a year-on-year increase of 2.5%, and produced 776,000 vehicles, up 4.8% [5]. - The company launched several new models, including the Hongqi brand's Tian Gong 08 and Tian Gong 05, and the Jiefang brand's new JH6 model [4]. Talent Development - China FAW has established training programs and over 70 digital courses, certifying more than 6,500 technical professionals to enhance employee digital literacy [5]. Collaborative Ecosystem - China FAW is fostering collaboration with over 80 partners, conducting more than 300 training sessions across various industries to promote digital transformation [6]. - A strategic cooperation memorandum was signed with Digital China to explore innovations in digital transformation and smart connected vehicles [6].