Group 1 - BMW announced the launch of its next-generation smart cockpit system "Panoramic iDrive," which will be featured in its first new generation SAV model, enhancing its competitive edge in the high-end automotive market [1] - BMW has been a long-time leader in heads-up display (HUD) technology, having introduced it to mass production vehicles in Europe in 2003, and has continuously innovated since then [1] - The new "Panoramic iDrive" system will expand the display area to 40 inches, ensuring that both drivers and passengers can access critical information without blind spots [1] Group 2 - The smart cockpit has become a key battleground for automakers, with BMW's HUD technology evolving from physical knobs in 2001 to a complete technology matrix that includes five-dimensional interaction and zero-level interaction [2] - The introduction of the Panoramic iDrive is expected to strengthen BMW's technological moat in the high-end market, particularly in key markets like China, where localized data research may provide a competitive advantage [2] - The global HUD market is projected to exceed $13 billion by 2030, with a compound annual growth rate of 18%, indicating significant growth potential for companies involved in the supply chain related to this technology [2]