Group 1 - BMW announced the launch of its next-generation smart cockpit system "Panoramic iDrive," which will be featured in its first new generation SAV model, enhancing its competitive edge in the high-end automotive market [1] - BMW has been a long-time leader in heads-up display (HUD) technology, having introduced it to mass production vehicles in Europe in 2003, and has continuously innovated since then [1] - The new "Panoramic iDrive" system will expand the display area to 40 inches, ensuring that both drivers and passengers can access critical information without blind spots [1] Group 2 - The smart cockpit has become a key battleground for automakers, with BMW's HUD technology evolving from physical knobs in 2001 to a complete technology matrix that includes five-dimensional interaction and zero-level interaction [2] - The introduction of the Panoramic iDrive is expected to strengthen BMW's technological moat in the high-end market, particularly in key markets like China, where localized data research may provide a competitive advantage [2] - The global HUD market is projected to exceed $13 billion by 2030, with a compound annual growth rate of 18%, indicating significant growth potential for companies involved in the supply chain related to this technology [2]

在用户体验验证方面，宝马中国研发团队自2020年启动相关可用性研究，累计有超过1180名用户参与测 试，访谈研究时长超过4700小时。同时，宝马SkyLab人机交互用户体验研究中心进行了三年的数字验 证工作，并基于600万中国用户的脱敏数据完成算法训练。 技术实现层面，宝马采用"视觉锥"设计概念，将驾驶、导航、警示等关键信息按照人眼自然视线分层排 布。这一设计旨在减少驾驶者视觉焦点切换的时间和频率，降低认知负荷。值得注意的是，该系统不仅 面向驾驶者优化，副驾驶和后排乘客同样能够清晰获取相关信息。 全景显示技术的推出反映了汽车行业在智能座舱领域的技术竞争加剧。传统HUD技术主要局限于仪表 板上方的小范围显示，而全景显示技术的应用将显著扩大信息展示空间，为车载信息系统的功能拓展提 供了新的可能性。 该技术采用超近距离投影方案，实现从A柱到A柱的全景显示效果。与传统HUD技术相比，视平线全景 显示的成像面积达到40英寸，支持4K级画质输出，并具备100,000:1的图像对比度。技术核心在于专利 纳米黑色涂层的应用，这一涂层技术能够有效消除反射和炫光干扰，确保在复杂光线环境下的显示效 果。 从技术发展脉络来看，宝马在 ...