全民越野计划

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京东汽车与越野e族达成3年战略合作 将联合主办第20届越野e族英雄会
Zheng Quan Ri Bao Wang· 2025-04-29 01:49
Group 1 - JD Auto and Off-road E-Zu have announced a three-year strategic partnership to co-host the 20th Off-road E-Zu Hero Conference in 2025 and launch the "National Off-road Plan" [1][3] - The partnership will involve comprehensive collaboration in event operations, car modifications, custom car sales, off-road culture promotion, and after-market services [1][3] - JD Auto has opened a pre-registration channel for the "National Off-road Plan" on the JD App, allowing users to receive event information promptly [1] Group 2 - The 20th Off-road E-Zu Hero Conference will take place in the Badain Jaran Desert in Inner Mongolia later this year, featuring traditional off-road events, auto industry exhibitions, and desert music festivals [3] - JD Auto's involvement will enhance the event experience with the introduction of the "JD Off-road Planet" exhibition area, offering immersive activities such as desert driving experiences and interactive games [3] - The collaboration aims to popularize off-road culture and create a lifestyle that is accessible and participatory for the general public [3] Group 3 - JD Auto is focused on building a one-stop automotive consumption platform covering "buy, equip, maintain, use, and replace" [4] - The company plans to launch a self-operated modification brand alliance to provide a secure and cost-effective consumer experience, along with establishing an online and offline modification service ecosystem [4] - JD Auto is collaborating with automotive manufacturers to create a direct supply system for genuine parts, optimizing after-market service offerings and setting high standards for the modification industry [4]
京东汽车与越野e族达成3年战略合作 携手推动越野文化从小众走向大众
Cai Fu Zai Xian· 2025-04-28 06:54
Group 1 - JD Auto and Off-road E-Zu have formed a three-year strategic partnership to co-host the 20th Off-road E-Zu Hero Conference in 2025 and launch the "National Off-road Plan" [1][3] - The 20th Off-road E-Zu Hero Conference will take place in the Badain Jaran Desert, Inner Mongolia, featuring traditional off-road events, automotive exhibitions, and new interactive experiences [3][4] - The partnership aims to leverage JD's user ecosystem, supply chain, and marketing capabilities to enhance the event and promote off-road culture to a broader audience [3][5] Group 2 - The event will unfold in three phases, starting with the strategic signing, followed by recruitment for the "National Viewing Team" and "National Off-road Team" during the 2025 JD 618 event, culminating in a grand celebration in the desert [4] - JD Auto plans to create an "Off-road Culture Zone" on its platform to share professional knowledge and provide comprehensive vehicle modification solutions [5][6] - The collaboration will also focus on launching customized off-road vehicles through partnerships with manufacturers, creating a full-cycle ecosystem from cultural engagement to vehicle sales [6] Group 3 - JD Auto is enhancing its modification business by establishing a self-operated modification brand alliance and a direct supply system for genuine parts, aiming to improve after-sales service quality [6] - During the "JD Auto Owner Savings Day," JD Auto introduced promotional offers for new users and exclusive maintenance packages for Off-road E-Zu members [7] - JD Auto's maintenance services will be available at over 2,200 locations nationwide, providing special benefits for Off-road E-Zu members [7]