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一起来卖“国民好车”!京东汽车发布“国民好车”交付中心招募计划
Zhong Jin Zai Xian· 2025-10-27 09:07
Core Viewpoint - The launch of the "National Good Car" delivery center recruitment plan by JD Auto aims to create a comprehensive service network integrating sales, delivery, and after-sales services, enhancing the car buying experience for consumers [1][3]. Group 1: Industry Context - Traditional car dealerships, especially 4S stores, are facing significant operational pressure due to the rise of direct sales and authorized sales models, as well as the popularity of the "one-price" model in the new energy vehicle sector [3]. - Many large dealership groups have encountered operational crises, leading to frequent bankruptcy events, as consumer preferences shift towards online car purchasing and demand for timely delivery and localized after-sales services increases [3]. Group 2: JD Auto's Strategy - The "National Good Car" initiative is a collaboration between JD Auto and various industry partners, focusing on high-quality vehicle offerings while JD primarily provides consumer insights and exclusive sales services without direct involvement in manufacturing [3][4]. - JD Auto's delivery centers are not standalone stores but part of a network leveraging JD's supply chain advantages and online-offline resources, aiming to provide a seamless service experience from online ordering to local delivery and after-sales support [4]. Group 3: Support for Partners - JD Auto will support its delivery center partners by granting official authorization and certification, opening supply chain resources, particularly in after-sales, to help reduce operational costs [4]. - The company will also provide online and offline traffic support to assist partners in customer acquisition and conversion [4]. Group 4: Additional Initiatives - In addition to the "National Good Car" delivery center recruitment, JD Auto has launched a "One Store per County" partner recruitment plan, investing 1 billion resources to deepen market penetration in county areas [4]. - This initiative includes a zero-cost partnership and a 12-month management fee waiver, along with comprehensive support in supply chain, traffic, and standardized operational training [4].
京东新车,定价披露
中国能源报· 2025-10-15 11:23
Core Viewpoint - JD Auto is set to launch a new vehicle in collaboration with CATL's Times Electric and GAC Group, with an estimated price range of 100,000 to 120,000 yuan, targeting the market during the Double Eleven shopping festival [1][2]. Group 1: Vehicle Launch Details - The new vehicle will adopt the "Chocolate Battery Swap" model, allowing drivers to swap batteries at designated stations without leaving their cars, with an estimated swap time of about 100 seconds [2][3]. - JD Group will focus on user consumption insights and exclusive sales, while not directly participating in the manufacturing process [3]. Group 2: Market Strategy and Positioning - The vehicle aims to balance performance safety, stylish design, battery life, and affordability, targeting to meet over 90% of daily commuting needs, positioning it as a "national good car" [3]. - JD has established a comprehensive online and offline automotive ecosystem, covering purchasing, maintenance, and usage, with nearly 3,000 service stores and over 40,000 partner stores [3][4]. Group 3: Consumer Engagement - The new vehicle has already garnered significant attention, with over 140,000 interactions on JD's homepage regarding the upcoming launch [4].
“京东新车”,定价或在10-12万
财联社· 2025-10-15 05:20
Core Viewpoint - JD.com is set to launch a new car in collaboration with CATL and GAC Group, targeting a price range of 100,000 to 120,000 yuan, with a focus on performance, safety, aesthetics, range, and affordability [1][2]. Group 1: Product Details - The new vehicle will be officially launched during JD.com's Double Eleven shopping festival and will be sold exclusively on JD's platform [1]. - The car is expected to utilize the "Chocolate Battery Swap" model developed by CATL, allowing for quick battery exchanges in about 100 seconds without the need for drivers to exit their vehicles [1]. - The collaboration aims to integrate JD's consumer insights and sales capabilities with GAC's manufacturing and CATL's battery technology, creating a comprehensive service model [1][2]. Group 2: Company Roles - JD.com will focus on consumer insights and exclusive sales, without direct involvement in the manufacturing process [2]. - GAC Group confirmed that the new car will feature CATL's battery swap technology and will be sold through JD's platform, but specific model details are not yet disclosed [2]. - JD has established a comprehensive online and offline automotive ecosystem, covering various aspects of car ownership, including sales, maintenance, and accessories [2]. Group 3: Market Response - The announcement of the new car has generated significant interest, with over 140,000 interactions on JD's homepage regarding the vehicle [3].
京东汽车与越野e族达成3年战略合作 将联合主办第20届越野e族英雄会
Zheng Quan Ri Bao Wang· 2025-04-29 01:49
Group 1 - JD Auto and Off-road E-Zu have announced a three-year strategic partnership to co-host the 20th Off-road E-Zu Hero Conference in 2025 and launch the "National Off-road Plan" [1][3] - The partnership will involve comprehensive collaboration in event operations, car modifications, custom car sales, off-road culture promotion, and after-market services [1][3] - JD Auto has opened a pre-registration channel for the "National Off-road Plan" on the JD App, allowing users to receive event information promptly [1] Group 2 - The 20th Off-road E-Zu Hero Conference will take place in the Badain Jaran Desert in Inner Mongolia later this year, featuring traditional off-road events, auto industry exhibitions, and desert music festivals [3] - JD Auto's involvement will enhance the event experience with the introduction of the "JD Off-road Planet" exhibition area, offering immersive activities such as desert driving experiences and interactive games [3] - The collaboration aims to popularize off-road culture and create a lifestyle that is accessible and participatory for the general public [3] Group 3 - JD Auto is focused on building a one-stop automotive consumption platform covering "buy, equip, maintain, use, and replace" [4] - The company plans to launch a self-operated modification brand alliance to provide a secure and cost-effective consumer experience, along with establishing an online and offline modification service ecosystem [4] - JD Auto is collaborating with automotive manufacturers to create a direct supply system for genuine parts, optimizing after-market service offerings and setting high standards for the modification industry [4]