Core Insights - CITIC Bank has been recognized as the only bank to receive the ecological brand certification for four consecutive years, showcasing its transformation from providing financial functions to co-creating user value [1][6] - The ecological brand certification is initiated by authoritative institutions, covering nearly a thousand brands across over 30 industries globally, with CITIC Bank leading in dimensions such as user experience, open collaboration, and social value contribution [3] Group 1: Brand Recognition and Strategy - CITIC Bank has established itself as a benchmark for sustainable and ecological brand building in the banking industry, with three major cases included in the "Ecological Brand Development Report (2025)" [3] - The bank emphasizes its core value of "trust" since its establishment in 1987, leveraging the comprehensive advantages of CITIC Group to deepen industry-finance collaboration and create a differentiated financial service system [3][6] Group 2: Rural Revitalization and Cross-Border Services - CITIC Bank has launched a "1+5+5" comprehensive service system for rural revitalization, focusing on a dual-driven model of "digital inclusion + industry collaboration" to inject financial vitality into rural industries [4] - The bank's "Global Financial" services encompass a full lifecycle support network, including visa services and education planning, serving 27 million individuals and covering over 40 countries [4] Group 3: Green Finance Initiatives - CITIC Bank has developed the "CITIC Carbon Account," the first personal carbon account led by a bank in China, transitioning from carbon measurement to carbon assets [5] - As of August 2025, the bank has achieved over 20 million tons of cumulative carbon reduction through its platform, establishing a benchmark for green transformation in the banking sector [5][6] Group 4: Future Directions - The bank aims to continue enhancing its open collaboration, technological empowerment, and international expansion, contributing to the construction of a more inclusive, efficient, and sustainable financial ecosystem [6]

Core Insights - The event "Immersed in Winter Fairy Tale - Deep Travel Experience of German Winter Traditional Market" was co-hosted by CITIC Bank Beijing Branch and the German National Tourist Board, showcasing a blend of tourism culture, photography art, fine wine tasting, and financial services [1][2] - The event attracted nearly 100 attendees and was live-streamed, garnering around 600,000 online viewers who actively interacted [1] Group 1 - CITIC Bank has been providing exclusive visa services since 1998 and aims to enhance customer experience through innovative immersive activities [1] - The event featured a photography skills sharing session by a professor from Beijing Film Academy, highlighting the cultural aspect of the experience [1] - The German National Tourist Board expressed its welcome for more CITIC Bank customers to visit Germany, emphasizing the partnership with CITIC Bank for professional outbound financial services [1] Group 2 - CITIC Bank's outbound financial planners presented a comprehensive range of services, including visa application discounts and exclusive rates for currency exchange and cross-border remittances [2] - The event showcased the bank's multi-currency debit card that supports payments in eight major foreign currencies, catering to various customer needs such as studying abroad, tourism, and business [2] - The collaboration between financial services and cultural experiences reflects CITIC Bank's commitment to innovation and customer-centric service in the outbound financial service sector [2]