参与活动的张先生表示："这次活动不仅让我提前感受到德国圣诞市集的氛围，还系统地了解了中信银 行专业的出国金融服务，对计划中的欧洲之行非常有帮助。" 本次活动通过跨界合作的方式，将金融服务与文化体验深度融合，展现了中信银行在出国金融服务领域 的专业能力和创新理念。中信银行北京分行将始终秉持"让财富有温度"的服务理念，持续优化出国金融 产品服务体系，陪伴更多家庭筑梦新的远航。 近日，中信银行北京分行与德国国家旅游局联合举办"沉醉冬日童话—德国冬日传统市集深度旅行体 验"主题活动，活动通过沉浸式体验的方式，打造了一场集旅游文化、摄影艺术、美酒品鉴与金融服务 于一体的综合盛宴，近百名客户现场参加，气氛热烈。德国国家旅游局对此次活动进行了现场直播，近 60万名用户线上观看并积极互动。 中信银行北京分行代表在欢迎词中表示："自1998年获得使馆独家授权提供签证服务以来，中信银行始 终致力于为客户提供专业、贴心的出国金融服务。希望通过今天这种创新的沉浸式体验活动，让大家在 领略德国文化魅力的同时，也能感受到中信银行对每位客户出国旅程的陪伴。"德国国家旅游局北京办 事处首席代表李朝晖女士表示，"依托中信银行专业的出国金融服务 ...

Core Insights - The "Future Letter" interactive experience exhibition by CITIC Bank has officially launched in Nanjing, attracting significant public participation and aiming to inject new financial momentum into the local consumer market [1][7]. Group 1: Event Overview - The exhibition is part of a nationwide tour across 25 cities, with Nanjing being a key stop [1]. - The event features a strong local engagement by integrating financial knowledge dissemination, humanistic care, and innovative consumer experiences [1][7]. Group 2: Thematic Focus - The exhibition centers around the core initiative "A Beautiful Future, Cultivating in Advance," showcasing four future life scenarios: health, work, entertainment, and love [3]. - It includes thematic art installations that illustrate the value of long-term financial planning through four chapters: nurturing health, painting careers, expanding interests, and protecting love [3]. Group 3: Services Offered - CITIC Bank staff provided one-on-one consultations on credit cards, debit cards, retirement finance, and overseas finance, enhancing the seamless connection between brand creativity and financial services [3]. - Exclusive benefits were launched covering high-frequency consumption areas such as food, housing, transportation, entertainment, and shopping [3]. Group 4: Brand Development - The "Letter" series, a signature brand IP of CITIC Bank, has successfully held three editions, evolving from themes of life philosophy to exploration and now focusing on human care and future planning [5]. - This series aims to deepen emotional connections with users by transitioning brand concepts from mere communication to practical implementation [5]. Group 5: Future Plans - The Nanjing exhibition will continue until November 1, further strengthening the bank's connection with the local commercial ecosystem and enhancing the relevance of financial services to people's lives [7]. - CITIC Bank's Nanjing branch plans to focus on the financial needs of all age groups, particularly in areas like retirement planning and consumption upgrades, while continuously innovating service scenarios to optimize customer experience [7].