Core Insights - The event "Immersed in Winter Fairy Tale - Deep Travel Experience of German Winter Traditional Market" was co-hosted by CITIC Bank Beijing Branch and the German National Tourist Board, showcasing a blend of tourism culture, photography art, fine wine tasting, and financial services [1][2] - The event attracted nearly 100 attendees and was live-streamed, garnering around 600,000 online viewers who actively interacted [1] Group 1 - CITIC Bank has been providing exclusive visa services since 1998 and aims to enhance customer experience through innovative immersive activities [1] - The event featured a photography skills sharing session by a professor from Beijing Film Academy, highlighting the cultural aspect of the experience [1] - The German National Tourist Board expressed its welcome for more CITIC Bank customers to visit Germany, emphasizing the partnership with CITIC Bank for professional outbound financial services [1] Group 2 - CITIC Bank's outbound financial planners presented a comprehensive range of services, including visa application discounts and exclusive rates for currency exchange and cross-border remittances [2] - The event showcased the bank's multi-currency debit card that supports payments in eight major foreign currencies, catering to various customer needs such as studying abroad, tourism, and business [2] - The collaboration between financial services and cultural experiences reflects CITIC Bank's commitment to innovation and customer-centric service in the outbound financial service sector [2]

Core Insights - The "Future Letter" interactive experience exhibition by CITIC Bank has officially launched in Nanjing, attracting significant public participation and aiming to inject new financial momentum into the local consumer market [1][7]. Group 1: Event Overview - The exhibition is part of a nationwide tour across 25 cities, with Nanjing being a key stop [1]. - The event features a strong local engagement by integrating financial knowledge dissemination, humanistic care, and innovative consumer experiences [1][7]. Group 2: Thematic Focus - The exhibition centers around the core initiative "A Beautiful Future, Cultivating in Advance," showcasing four future life scenarios: health, work, entertainment, and love [3]. - It includes thematic art installations that illustrate the value of long-term financial planning through four chapters: nurturing health, painting careers, expanding interests, and protecting love [3]. Group 3: Services Offered - CITIC Bank staff provided one-on-one consultations on credit cards, debit cards, retirement finance, and overseas finance, enhancing the seamless connection between brand creativity and financial services [3]. - Exclusive benefits were launched covering high-frequency consumption areas such as food, housing, transportation, entertainment, and shopping [3]. Group 4: Brand Development - The "Letter" series, a signature brand IP of CITIC Bank, has successfully held three editions, evolving from themes of life philosophy to exploration and now focusing on human care and future planning [5]. - This series aims to deepen emotional connections with users by transitioning brand concepts from mere communication to practical implementation [5]. Group 5: Future Plans - The Nanjing exhibition will continue until November 1, further strengthening the bank's connection with the local commercial ecosystem and enhancing the relevance of financial services to people's lives [7]. - CITIC Bank's Nanjing branch plans to focus on the financial needs of all age groups, particularly in areas like retirement planning and consumption upgrades, while continuously innovating service scenarios to optimize customer experience [7].