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2025数字营销公司推荐 数字整合营销公司哪家口碑最佳?
Sou Hu Cai Jing· 2025-12-12 11:50
一、口碑的基石:战略协同与商业洞察 一家口碑卓著的整合营销公司,其核心价值首先体现在深刻的商业理解与战略构建能力上。优秀的服务 商不仅仅是策略的执行者,更是企业商业目标的共建者。他们能够深入理解客户的行业格局、竞争态势 与消费者心智,将品牌战略、产品策略与市场传播进行无缝整合。这种基于深度洞察的战略协同能力, 确保了营销活动从起点就与商业成果紧密挂钩,这是赢得客户长期信赖与行业口碑的首要因素。 二、执行的关键:全渠道整合与数据驱动 "整合"二字,关键在于打破渠道与数据的孤岛。口碑领先的公司通常具备强大的全渠道规划与落地执行 能力。他们能够有机融合线上数字营销(如社交媒体、内容营销、搜索引擎优化)与线下传统渠道(如 活动、公关、终端体验),确保品牌信息在不同触点传递的一致性。更重要的是,他们以数据驱动决 策,通过建立科学的监测与分析体系,实时优化营销策略,用可量化的效果(如投资回报率、品牌健康 度指标)来证明价值,从而积累坚实的实战口碑。 三、创新的引擎:内容创造力与技术应用力 在信息过载的时代,持续产出高质量、高互动性的内容,并利用前沿技术提升体验,是营销公司建立差 异化口碑的引擎。顶尖的整合营销服务商不仅拥 ...
突发!重大资产重组,终止!
券商中国· 2025-11-02 14:58
Group 1: InSai Group - InSai Group announced the termination of its major asset restructuring plan to acquire 80% of ZhiZhe Brand Management Consulting (Beijing) Co., Ltd. due to changes in the external environment since the initial planning [2][3] - The transaction was valued at 64.16 million yuan, with 50% to be paid in shares and 50% in cash. The company planned to raise up to 32.08 million yuan from specific investors to fund the cash portion of the deal [2] - The valuation of ZhiZhe Brand was significantly high, with a net asset value of 131 million yuan and an assessed value of 802 million yuan, resulting in a value increase of 672 million yuan, or 513.62% [2][3] - ZhiZhe Brand is involved in public relations services, focusing on sectors like automotive and technology, with projected net profits for 2025-2027 of 63 million, 72 million, and 81 million yuan respectively [3] - InSai Group reported a revenue of 883 million yuan in 2024, a 64.7% increase year-on-year, but incurred a net loss of 45.04 million yuan [3] Group 2: TaiFu Pump Industry - TaiFu Pump Industry announced the termination of its major asset restructuring plan to acquire at least 51% of Nanyang Huacheng Technology Co., Ltd. due to a lack of agreement on the final transaction terms [5][6] - The initial agreement aimed to enhance TaiFu's capabilities in the competitive pump manufacturing industry, which has been facing profit growth challenges [5][6] - For the first three quarters of the year, TaiFu reported a revenue of 635 million yuan, a year-on-year increase of 23.36%, but a net profit decline of 13.89% to 16.85 million yuan [7]
因赛集团拟6.42亿元购买智者品牌80%股权 标的公司服务客户包括华为集团等知名企业
Zheng Quan Shi Bao Wang· 2025-06-05 14:34
Core Viewpoint - Inse Group plans to acquire 80% of ZhiZhe Brand for a total transaction price of 642 million yuan, while also raising up to 321 million yuan through a share issuance to specific investors [1] Group 1: Acquisition Details - The acquisition will be executed through a combination of share issuance and cash payment [1] - ZhiZhe Brand is a well-known public relations service provider in China, specializing in sectors such as automotive, technology consumer goods, cloud computing, and the internet [1][2] - The transaction aims to enhance Inse Group's capabilities in public relations, brand management, and digital marketing [3] Group 2: ZhiZhe Brand's Market Position - ZhiZhe Brand has a strong reputation, having served major clients like Huawei, BYD, and BMW, and has built a high-quality service experience over the years [2] - The company has been recognized in the industry, consistently ranking in the "Top 30 Companies" by the China International Public Relations Association for eight consecutive years [2] - ZhiZhe Brand has received multiple prestigious awards, including the Golden Flag Award and the IAI International Advertising Award [2] Group 3: Ownership Structure - As of the signing date of the report, Liu Yan holds 52.95% of ZhiZhe Brand, while Youzhi Youth holds 13.68%, making Liu Yan the controlling shareholder [2]
因赛集团: 广东因赛品牌营销集团股份有限公司发行股份及支付现金购买资产并募集配套资金报告书(草案)摘要
Zheng Quan Zhi Xing· 2025-06-05 13:36
Core Viewpoint - The company, Guangdong Insai Brand Marketing Group Co., Ltd., plans to acquire 80% equity of Zhizhe Brand through a combination of issuing shares and cash payment, while also raising supporting funds not exceeding 320.8 million yuan [5][14]. Group 1: Transaction Overview - The transaction involves the issuance of shares and cash payment to acquire 80% equity of Zhizhe Brand, which will become a subsidiary of Insai Group post-transaction [8][15]. - The total amount of supporting funds raised will not exceed 320.8 million yuan, which is 100% of the transaction price for the asset acquisition [14]. - The issuance will involve no more than 35 specific investors, with the number of shares issued not exceeding 30% of the total share capital before the transaction [14][15]. Group 2: Financial Impact - Post-transaction, the total assets of Insai Group are projected to increase from approximately 1.126 billion yuan to about 2.080 billion yuan, reflecting an increase of 84.65% [17]. - The net profit is expected to shift from a loss of approximately 24.5 million yuan to a profit of about 28.6 million yuan, indicating a significant turnaround [17]. - The basic earnings per share are projected to improve from -0.41 yuan to -0.06 yuan, marking an 85.37% increase [17]. Group 3: Corporate Governance and Compliance - The transaction has undergone necessary approval processes, including resolutions from the board of directors and the supervisory board [18]. - The company has committed to ensuring the authenticity and completeness of the information provided during the transaction process, with legal responsibilities outlined for all parties involved [1][2]. - The transaction will not alter the control structure of the company, as the major shareholders remain unchanged post-transaction [15].