Core Viewpoint - Inse Group plans to acquire 80% of ZhiZhe Brand for a total transaction price of 642 million yuan, while also raising up to 321 million yuan through a share issuance to specific investors [1] Group 1: Acquisition Details - The acquisition will be executed through a combination of share issuance and cash payment [1] - ZhiZhe Brand is a well-known public relations service provider in China, specializing in sectors such as automotive, technology consumer goods, cloud computing, and the internet [1][2] - The transaction aims to enhance Inse Group's capabilities in public relations, brand management, and digital marketing [3] Group 2: ZhiZhe Brand's Market Position - ZhiZhe Brand has a strong reputation, having served major clients like Huawei, BYD, and BMW, and has built a high-quality service experience over the years [2] - The company has been recognized in the industry, consistently ranking in the "Top 30 Companies" by the China International Public Relations Association for eight consecutive years [2] - ZhiZhe Brand has received multiple prestigious awards, including the Golden Flag Award and the IAI International Advertising Award [2] Group 3: Ownership Structure - As of the signing date of the report, Liu Yan holds 52.95% of ZhiZhe Brand, while Youzhi Youth holds 13.68%, making Liu Yan the controlling shareholder [2]