21世纪经济报道记者孔海丽 在生成式AI、大数据算法、用户画像分析等新技术全面渗透的当下，品牌管理与智能传播正在经历一 场前所未有的系统性行业变革。 这是继流量红利之后，企业面临的又一次"范式转移"。从争夺搜索引擎排名的SEO时代，迈向了争夺生 成式引擎解释权的GEO时代。 吴猛曾先后在联想集团、蓝色光标、京东集团担任高级管理职务，全程见证并参与了中国公关传播行业 从传统模式向新模式的转型。 二十多年前任职联想期间，恰逢互联网方兴未艾，科班出身的他敏锐洞察到PC普及的行业趋势，创新 性地提出一系列趋势性概念，成功将企业微观的产品推广与宏观的时代发展趋势深度绑定，助力品牌抢 占市场认知高地；任职蓝色光标期间，在大数据技术尚未广泛应用之时，他率先将数据技术引入公关传 播全流程，尤其是传播效果的精准评估与科学优化，开辟了公关传播的精细化路径；任职京东期间，吴 猛将AI、大模型等技术与公关传播深度融合，推动传播模式的智能化升级。 （资深公关品牌专家吴猛） AIGC革新企业的"存在感" 记者：当前，AI、大数据等新技术已全面渗透，相较于传统模式，现阶段传播的整体生态发生了哪些 核心转变？ 吴猛：在新技术加速渗透的背景下 ...

Core Viewpoint - Inse Group plans to acquire 80% of ZhiZhe Brand for a total transaction price of 642 million yuan, while also raising up to 321 million yuan through a share issuance to specific investors [1] Group 1: Acquisition Details - The acquisition will be executed through a combination of share issuance and cash payment [1] - ZhiZhe Brand is a well-known public relations service provider in China, specializing in sectors such as automotive, technology consumer goods, cloud computing, and the internet [1][2] - The transaction aims to enhance Inse Group's capabilities in public relations, brand management, and digital marketing [3] Group 2: ZhiZhe Brand's Market Position - ZhiZhe Brand has a strong reputation, having served major clients like Huawei, BYD, and BMW, and has built a high-quality service experience over the years [2] - The company has been recognized in the industry, consistently ranking in the "Top 30 Companies" by the China International Public Relations Association for eight consecutive years [2] - ZhiZhe Brand has received multiple prestigious awards, including the Golden Flag Award and the IAI International Advertising Award [2] Group 3: Ownership Structure - As of the signing date of the report, Liu Yan holds 52.95% of ZhiZhe Brand, while Youzhi Youth holds 13.68%, making Liu Yan the controlling shareholder [2]