Group 1: Haidilao's Marketing Strategy - Haidilao successfully engaged with its core users through a creative event centered around "tomatoes," showcasing its ability to capture contemporary consumer demands [1][2] - The "Hi Tomato Party" in Chengdu featured various interactive experiences, including food tasting and celebrity participation, enhancing customer engagement [2][4] - The popularity of the tomato hotpot in Chengdu is evident, with over 1.12 million servings sold in 2024, and nearly 60% of customers choosing it as their preferred option [7] Group 2: Health and Wellness Focus - Yanggujian and Cuiya collaborated to address women's aging concerns by integrating Eastern wisdom with modern methods during a recent event in Chengdu [8] - Yanggujian launched a new product inspired by traditional remedies, supported by over 600 scientific validations, to promote health and balance in life [13] - Cuiya's focus on external beauty includes a new active tightening series that utilizes rare ingredients and patented technology to enhance skin health [16] Group 3: Integration of Culture and Commerce - The tomato hotpot event exemplifies the deep integration of culture, commerce, and tourism, creating attractive consumer experiences [9] - Haidilao is exploring innovative product and service offerings that connect dining with broader lifestyle experiences, aiming to stimulate domestic demand [9]