Core Insights - The tourism market in Menyuan County is experiencing strong growth during the Spring Festival holiday, with a total of 91,276 visitors and a tourism revenue of 27.02 million yuan from February 15 to 23 [1] Group 1: Tourism Performance - Menyuan County's scenic spots received a total of 87,176 visitors, with the Gangshika Snow Peak scenic area attracting 81,157 visitors, indicating a successful conversion of "cold resources" into "hot economy" [1] - Ice and snow tourism has emerged as a core driver for economic growth in the region, with the Qilian Mountain·Gangshika outdoor sports destination becoming a popular winter tourism spot [1] Group 2: Market Dynamics - The tourism market is showing signs of recovery in related sectors such as dining, accommodation, transportation, and retail, with a significant multiplier effect on cultural and tourism consumption [1] - A total of 5 major categories, 11 key items, and 21 sub-items of cultural and tourism activities were carefully planned and implemented, covering various fields including culture, sports, tourism, and folklore, alongside online interactive projects [1]

Core Viewpoint - The development of the Jiangxi Yichun Jing'an International Ski Resort has transformed a previously quiet southern town into a vibrant winter tourism destination, boosting local economy and employment opportunities. Group 1: Ski Resort Development - The Jing'an International Ski Resort features a new 1,000-meter advanced ski run, bringing the total ski area to 100,000 square meters [3] - Local government investments in infrastructure, such as roads and utilities, have laid the groundwork for the ski resort's success [3] - The ski resort operates 60 snow-making machines at night, utilizing off-peak electricity rates to reduce costs and improve resource efficiency [3] Group 2: Economic Impact - The ski resort has revitalized local businesses, with farm-to-table products like vegetables and homemade sauces gaining stable sales from tourists [5] - The winter tourism boom has attracted young people back to the area, providing employment opportunities; over 300 jobs have been created directly by the ski resort [5] - Local accommodations, such as the "Xisu" farmhouse, are fully booked, indicating a significant increase in winter tourism activity [4]

Core Viewpoint - The development of ice and snow tourism in Jiamusi City, Heilongjiang Province, is gaining momentum, with financial support playing a crucial role in upgrading tourism projects and enhancing visitor experiences [1][2][3]. Group 1: Project Development and Challenges - The Xinghuo Rice Township Snow World project faced initial challenges due to outdated infrastructure and insufficient tourism facilities, leading to a funding gap that stalled progress [1]. - The project aims to capitalize on the growing popularity of ice and snow tourism, which has seen increased visitor numbers, with daily attendance exceeding 5,000 and over 40,000 during the New Year holiday [2]. Group 2: Financial Support Initiatives - The People's Bank of China Jiamusi Branch established a financial advisory team to provide timely financial assistance, resulting in a loan of 10 million yuan to support the project [2]. - A comprehensive financial support strategy was implemented, including the issuance of the "Financial Assistance for Jiamusi Ice and Snow Tourism 'Hundred-Day Action' Work Plan," which aims to convert cold resources into a thriving economy [3]. Group 3: Banking Sector Engagement - Local banks have formed specialized financial advisory teams to assess the financing needs of tourism enterprises, leading to the disbursement of 49.5 million yuan in new loans since the launch of the ice and snow tourism initiative [3]. - Various banks have introduced tailored financial products to meet the diverse financing needs of tourism businesses, including the "Jiao Xin Cultural Tourism Loan" and "Micro Fast Loan," which provide flexible repayment options and credit support [4].

Core Insights - The city of Mohe, known as the "Crown of China's Map," is experiencing a transformation from a harsh living environment to a thriving tourist destination, leveraging its unique cold climate for economic development [1][3] Tourism Industry - Mohe is projected to receive over 3.65 million tourists by 2025, generating approximately 3.3 billion yuan in tourism revenue [3] - The North Pole Village in Mohe is a prime location for aurora observation, attracting numerous tourists and photography enthusiasts during winter [2] Cold Resource Utilization - The cold climate of Mohe, with an average annual temperature around -3 degrees Celsius and a frost-free period of only about 80 days, has positioned the area as a "natural laboratory" for cold-weather vehicle testing [2][3] - The cold-weather vehicle testing industry is expected to boost local hospitality, dining, and maintenance services by over 17 million yuan [3] Ecological Restoration - Following the cessation of commercial logging in 2014, the ecological environment in Mohe has been gradually recovering, leading to increased wildlife activity in the region [2]

Group 1 - The ice and snow carnival in Shandaba Town, Hangjin Rear Flag, Bayannur City, has attracted a large number of tourists, featuring activities like ice biking, snowmobiles, and ice slope tubing [3] - Since the lake froze, over 20,000 tourists have been received, with nearly 2,000 visitors on a single day during the New Year holiday's "Winter Fishing Festival," highlighting local winter tourism [4] - The local tourism strategy focuses on seasonal themes, aiming to enhance the service chain of "food, accommodation, transportation, travel, shopping, and entertainment" [4] Group 2 - By 2025, the total number of tourists in the region is expected to reach 1.267 million, representing a year-on-year growth of 10.85%, with total tourism revenue projected at approximately 740 million yuan, a 10.45% increase [4] - The local government is actively developing winter tourism resources and integrating traditional customs to promote rapid growth in the cultural tourism industry, transforming "cold resources" into "hot economy" [4] - The efforts are aimed at enhancing the recognition, reputation, and influence of Bayannur City [4]

Core Insights - The article highlights the successful development of the ice and snow economy in Xuzhou, leveraging "cold resources" to stimulate significant consumer spending and create a vibrant winter tourism scene [1][2][3] Group 1: Development of Ice and Snow Economy - Xuzhou has opened over 200,000 square meters of snow fields across three ski resorts, attracting a large number of visitors and creating a "one snowflake ignites a city" effect [1] - The city has shifted from a "what is available" mindset to a "what is needed" approach, focusing on enhancing the quality of snow and catering to diverse visitor needs [1] - The ski resorts offer differentiated experiences, from beginner slopes to advanced challenges, and from family-friendly areas to night skiing, ensuring comprehensive coverage for all age groups and times [1] Group 2: Integration of Experiences - The ice and snow economy in Xuzhou is not reliant on a single ski resort but rather on an "ice and snow +" ecosystem that integrates various activities such as skiing, rural picking, intangible cultural heritage experiences, and hot spring vacations [2] - This integration extends the visitor experience from a half-day trip to multi-day stays, transforming the consumption landscape from single ski tickets to a full chain of "food, accommodation, transportation, travel, shopping, and entertainment" [2] Group 3: Policy and Ecological Advantages - The rise of Xuzhou's ice and snow economy is supported by strategic policies promoting "north ice, south expansion, west extension, and east advancement," along with ecological restoration efforts that enhance the attractiveness of the area [3] - The transformation of former mining areas into parks and scenic spots has provided a visually appealing backdrop for winter sports, reinforcing sustainable development [3] - Initiatives such as direct transport to ski resorts, improved service packages, and provincial skiing competitions have lowered barriers to entry and increased brand visibility, attracting visitors from neighboring provinces [3]

Core Viewpoint - The article emphasizes the development of winter tourism in Huzhu Tu Autonomous County, Qinghai, by promoting a variety of winter activities and integrating cultural and sports elements to attract tourists and convert "cold resources" into a "hot economy" [1] Group 1: Winter Tourism Initiatives - Huzhu County has launched five major sectors with 36 unique winter activities to establish itself as a winter tourism destination [1] - The 8th "Qinghai Year · Most Haidong" New Year series of cultural and tourism benefit activities and the 3rd Ice and Snow Sports Meeting have officially commenced the winter tourism season [1] - Various attractions are offering diverse winter activities, including skiing at the Tu nationality hometown park, snow tank and go-kart experiences at the Ice and Snow World, and the Frosty Ice Waterfall Festival at Beilong Mountain [1] Group 2: Marketing and Safety Measures - A comprehensive media strategy is being implemented to promote the "Rainbow Hometown" image and drive tourism consumption [1] - Safety measures are prioritized, with a focus on production safety and industry regulation throughout the winter tourism process, including inspections and hazard assessments [1] - The county aims to integrate into the provincial ecological tourism framework, collaborating with nearby cities like Xining to share resources and experiences, thereby expanding the tourism reach [1]

Core Insights - Qing Tang City "Ice and Snow Feast" is a key initiative to break the winter tourism "off-season curse" in Xining, aiming to connect the health and wellness industry with local culture through winter activities [1][2] - The project has attracted over one million visitors and generated revenue in the tens of millions, showcasing the transformation of "cold resources" into "hot economy" [2][3] Group 1: Project Overview - The project is strategically located between the North River Wetland Park and the Qing Tang City Health and Wellness Resort, promoting year-round tourism [1] - It features seven themed areas, including large ice sculptures, non-heritage handicraft stalls, and live music performances, enhancing the night economy [1][2] Group 2: Business Development - The project has successfully gathered over 20 themed hotels and inns, along with 148 dining establishments offering more than 60 types of local cuisine from various regions [2] - A comprehensive service model has been established, integrating dining, accommodation, transportation, entertainment, and shopping, along with cultural performances [2] Group 3: Economic Impact - The initiative has generated significant economic activity, with reported revenues reaching several million, reflecting a strong demand for winter tourism in Qinghai [2] - The project aims to extend the tourism season and enhance visitor return rates by addressing key challenges such as infrastructure and cultural integration [2][3] Group 4: Future Recommendations - Suggestions from the research team include optimizing industry support, deepening cultural integration, and extending the tourism supply chain to enhance the overall experience [2][3] - The insights gathered will inform future proposals aimed at improving the quality and impact of the "Ice and Snow Feast" initiative [3]

Core Viewpoint - The article highlights the vibrant winter fishing culture at Chagan Lake, showcasing the unique "fish wall" made from freshly caught fish, which serves as both a tourist attraction and a symbol of abundance for visitors [1][3]. Group 1: Winter Fishing Festival - The 24th Ice and Snow Fishing Culture Tourism Festival at Chagan Lake features a "fish wall" made from fish caught during winter fishing [3]. - The "ice yard" serves as a natural storage facility for the fish, covering an area of approximately half a football field, where tens of thousands of pounds of fish are stored and displayed [3][5]. Group 2: E-commerce and Logistics - Various e-commerce and logistics companies are located near the "fish wall," facilitating quick delivery of Chagan Lake fish to customers across the country, with deliveries typically reaching homes within 48 hours [3][7]. - Customers often purchase multiple fish at once, and the convenience of direct shipping from the site enhances the overall shopping experience [3][5]. Group 3: Consumer Experience - The storage supermarket within the "ice yard" offers neatly packaged red fish gift boxes, which have become popular as gifts during holidays [5]. - Visitors express satisfaction with the quality of the fish, with many returning to purchase more for friends and family, indicating a strong consumer interest in Chagan Lake's winter fish [5][9]. Group 4: Cultural Significance - The lively scenes at Chagan Lake reflect the vibrant transmission of its winter fishing heritage, showcasing how the region transforms its cold resources into a thriving economy [9].

Core Insights - The "Winter Tour in Yushu" event successfully integrated intangible cultural heritage with tourism, showcasing Yushu's commitment to becoming a national-level Tibetan cultural ecological protection zone and an international ecological tourism destination [1] - The event attracted over 210,000 online and offline visitors, generating sales revenue of 3 million yuan from cultural and agricultural products, thereby enhancing Yushu's year-round tourism brand and invigorating the winter tourism market [1] Group 1 - The event lasted for five days and featured a comprehensive presentation of national-level intangible cultural heritage projects from Yushu and its five counties [1] - Over 500 performers participated in various cultural displays, including traditional dances and costume exhibitions, highlighting the region's rich cultural heritage [1] - The innovative "Intangible Cultural Heritage Market+" model brought together 43 quality cultural enterprises, facilitating the sale of handmade cultural products and unique agricultural goods, which effectively expanded the reach and value of intangible heritage [1] Group 2 - The event included a high-altitude winter swimming challenge that attracted numerous enthusiasts, promoting a new model of integrated development combining sports, culture, and ecology [1] - The activities successfully addressed the challenge of winter tourism's off-peak season, demonstrating a strategic shift from "cold resources" to a "hot economy" [1]