活动期间，线上线下观展人数超21万人次，文创产品、特色农畜产品等累计实现销售收入300万元，以 实打实的成效擦亮玉树"全域全季全时"旅游品牌，为冬季文旅消费市场注入强劲活力。 活动现场亮点纷呈、热度高涨。一市五县国家级非遗代表性项目全景呈现，特色舞蹈、民歌联唱、服饰 展演轮番登台，展演人员超过500人。创新打造的"非遗市集+"模式聚合43家优质文创企业，集中展销非 遗手作、特色农产品等多元产品，实现文化展示与消费场景深度联动，吸引5万余名观众到场观看，有 效拓宽非遗传播边界与产业价值空间。聚焦玉树独特的冰雪生态资源，推出高原冬泳极限挑战活动，吸 引众多冬泳爱好者参与，以赛事IP辐射广泛受众。不仅破解了冬季旅游"淡季魔咒"，更构建起"体育+文 旅+生态"融合发展新模式。 本报玉树讯 （记者 程宦宁） 1月3日，"遗展风采·冬游玉树"冬季旅游系列活动圆满收官。这场为期五天 的非遗与文旅融合盛会，既是玉树市践行国家级藏族文化（玉树）生态保护区建设与国际生态旅游目的 地建设"双战略"的生动实践，也是推动"冷资源"向"热经济"转化的成功探索。 ...

Core Viewpoint - The ice-covered lakes in Inner Mongolia are being transformed into automotive testing grounds, significantly boosting the local economy and the winter sports industry [2][3]. Group 1: Automotive Testing Industry - The Yakeshi City in Inner Mongolia hosts China's largest winter automotive testing ground, attracting tens of thousands of engineers annually to test vehicle performance in extreme cold [2]. - In 2024, the testing ground completed 2,676 vehicle tests and received 66,000 engineers, generating revenue of 179 million yuan and providing over 2,000 jobs [3]. - Yakeshi holds a 40% market share in China's winter automotive testing sector, with direct annual income nearing 1 billion yuan [3]. Group 2: Economic and Ecological Balance - The region's stable extreme cold climate and ecological protection efforts create a balance that enhances both economic benefits and environmental sustainability [3][4]. - The "ice surface concession" model allows for economic gains while ensuring that the wetland remains a habitat for migratory birds during summer [3]. - Revenue from the ice surface operations is reinvested into wetland infrastructure and ecological restoration projects, promoting a cycle of "using ice to nurture green, and using green to promote ice" [3]. Group 3: Tourism and Events - The 2025 Inner Mongolia Ice and Snow Heroes event combines professional racing with public ice and snow experiences, enhancing winter tourism in the region [4][6]. - The event is expected to boost local services such as transportation, accommodation, and dining, benefiting the overall winter tourism market [6]. - In 2024, ticket revenue from 13 ice and snow theme parks in Inner Mongolia reached 29.79 million yuan, marking a 25.76% increase year-on-year [6].

Core Insights - The 2025 Wuhan Ice and Snow Season has commenced in Huangpi District, aiming to transform "cold resources" into a "hot economy" through a diverse ice and snow carnival that integrates cultural tourism and commerce [1] Group 1: Event Overview - The ice and snow season features a variety of activities including skiing, snow play areas, and commercial opportunities, with six different ski slopes and over ten recreational projects available for all age groups [1] - The event includes the "3rd National Youth Skiing Tour Competition Wuhan Station" and offers ice and snow training and experiences for visitors [1] Group 2: Commercial and Tourism Integration - Wuhan Ganlu Mountain Cultural and Creative City provides a one-stop solution for visitors' needs, including dining, entertainment, and accommodation, with special packages combining ice and snow activities with hot springs and boutique inns [2] - The event promotes a "snow field + scenic area + street + business district" model to enhance visitor experiences and extend their stay, thereby boosting consumption across various sectors [2] Group 3: Cultural and Unique Offerings - Unique experiences such as the "Hua Mulan: Guardian's Mark" XR virtual movie and themed night tours are being introduced to enhance the cultural aspect of the ice and snow season [3] - The integration of local cultural elements, such as Mulan culture, into the ice and snow activities aims to attract more visitors and create a distinctive experience [3] Group 4: Market Potential and Strategic Development - The ice and snow consumption market in Central China is seen as having significant potential, with Huangpi District positioned advantageously to fill the gap in high-quality ice and snow experiences [3] - The collaborative development model being implemented serves as a reference for non-traditional ice and snow regions to avoid homogenized competition and enhance visitor engagement [3]

Core Viewpoint - The arrival of the winter season in China is transforming "cold resources" into a "hot economy," with regions like Jilin, Sichuan, and Xinjiang attracting more tourists through unique activities, upgraded services, and improved transportation [2]. Group 1: Jilin Province - Baishan - Baishan, located in the world's ice and snow golden latitude belt, benefits from a six-month snow season, laying a solid foundation for its ice and snow industry [3]. - The local government organized various winter activities from December 3 to 7, allowing students to experience the charm of their hometown in the snow [3]. - The Changbai Mountain Huamei Resort Ski Resort has opened three ski trails catering to different skill levels, enhancing the experience for both beginners and seasoned skiers [7][9]. Group 2: Sichuan Province - Wawushan - Wawushan, a key part of the southern ice and snow world, is enhancing visitor experiences with diverse tourism products and immersive winter cultural activities [11]. - The 2025 Wawushan Ice and Snow Carnival has been launched, featuring a core event, the Wawushan Ice and Snow Climbing Challenge, which includes a 4.5-kilometer route connecting popular scenic spots [13]. Group 3: Xinjiang - Altay - Xinjiang has introduced a "snow holiday" for middle and primary school students, allowing approximately 73,000 students to engage in ice and snow sports during their 9-day break [15]. - The Altay region's ski resorts are offering discounts on student tickets, equipment rentals, and dining, significantly reducing travel costs for families [17].

Core Insights - The arrival of the winter season in China is transforming "cold resources" into a "hot economy," with regions like Jilin Baishan, Sichuan Wawushan, and Xinjiang Altay attracting more tourists through unique activities and upgraded services [1] Group 1: Jilin Baishan - Jilin Baishan is located in the world's ice and snow golden latitude belt, with a snow season lasting up to six months, providing a solid foundation for its ice and snow industry [2] - The local ice and snow holiday from December 3 to 7 features various activities, allowing students to experience the charm of their hometown in winter [2] - The Changbai Mountain Huamei Resort ski area offers three ski trails catering to different skill levels, ensuring a safe experience for beginners [6] Group 2: Sichuan Wawushan - Wawushan, located in Sichuan Province, is enhancing its winter tourism experience with diverse products and activities, creating an immersive winter cultural tourism feast [8] - The Wawushan Ice and Snow Carnival, themed "Ice and Snow Climbing Wawushan," will feature a 4.5-kilometer route connecting popular attractions, allowing visitors to enjoy both ice and snow and physical activity [11] - The resort has upgraded its services by adding instructors and equipment, and has introduced online reservations to promote a "friendly skiing" experience [9] Group 3: Xinjiang Altay - Xinjiang's Urumqi and Altay regions have introduced a "snow holiday" for middle and primary school students, allowing approximately 73,000 students to enjoy a 9-day break to engage in ice and snow sports [13] - During the "snow holiday," ski resorts in Altay are offering discounts on student tickets, equipment rentals, and dining, significantly reducing travel costs for families [17] - Special hotel rates of 220 yuan are available, and public transportation is free for students, further promoting accessibility to winter sports [17]