（来源：内蒙古日报） 转自：内蒙古日报 □文/本报记者 白雪 呼和浩特市大召广场的糖画摊前，熬得金黄的糖稀在艺人手中轻轻一转，一匹栩栩如生的糖马便跃然板 上，孩子踮起脚尖接过，脸上漾开甜甜的笑容；不远处的社火队伍踏着鼓点穿街而过，舞龙翻腾、高跷 穿梭，人群中爆发出阵阵喝彩……这是马年春节，内蒙古最寻常却最动人的一幕。 这幅热闹祥和的新春图景，正是内蒙古文旅市场红火开局的生动缩影。这个春节，内蒙古以浓浓的年 味、暖暖的人情味，迎接八方游客共度新春。内蒙古自治区文化和旅游厅紧紧围绕"来内蒙古过大年"主 题，统筹协调全区文旅系统上下联动，着力活跃假日市场，加强优质产品和服务供给，切实维护安全有 序的市场环境，积极营造欢乐祥和的节日氛围。春节假期，文旅市场迎来"开门红"。据国内游客抽样调 查、通讯运营商数据综合测算，2026年春节假期，内蒙古累计接待国内游客3485.80万人次，累计实现 国内游客总花费244.73亿元。一组组跃动的数字背后，是万家团圆时的欢声笑语。 内蒙古各地精准发力，打造特色文旅场景，串联起多条春节旅游线路，让八方宾客轻松畅游。无论是漫 步热闹街巷感受人间烟火，还是驰骋雪原体验豪迈风情；无论是触摸 ...

（来源：内蒙古日报） 转自：内蒙古日报 □本报记者 刘志贤 在达里湖体验冬捕，在火山草原嗨歌，在冰雪沙漠自驾穿越……这个冬季，从东到西，内蒙古"冷资 源"持续迸发"热效应"。 冰雪"流量"如何变"留量"？内蒙古的冬季，正用一场消费革命重新定义冰雪经济。 真金白银的补贴，是点燃消费热的第一把火。为了让游客切实享受到优惠，内蒙古自治区体育局率先投 放200万元冰雪体育消费券，覆盖呼和浩特马鬃山滑雪场、赤峰美林谷滑雪场、海拉尔东山滑雪场等17 家线上线下优质合作商户。此外，随着寒假以及春节出游旺季的到来，还针对青少年发放150万元消费 券，让亲子家庭尽享冰雪乐趣。 近日，呼和浩特市新城区敕勒川草原上的巨型大雪人频频在社交媒体"出圈"。漫步园区，"瑞士卷"频频 闯入视线，雪地摩托疾驰而过，温顺的矮马和驯鹿亲昵地与游客互动……4万平方米的冰雪乐园里，辽 阔的雪景与有趣的互动深深吸引着游客。 越冷越热情，越夜越欢乐！夜幕降临，内蒙古的冰雪主题夜市与文创市集，正成为点亮夜经济的新引 擎。 "冰火奇缘 冰雪狂欢"第五届呼和浩特欢乐冰雪节启幕以来，大黑河军事文化乐园凭借由花灯、冰雕、 演艺、美食及企鹅互动等打造的沉浸式冰雪狂欢 ...

Core Viewpoint - The Inner Mongolia Autonomous Region's Cultural and Tourism Department, in collaboration with the regional trade union, has issued a notification aimed at enhancing employee consumption potential to boost cultural and tourism spending [1] Group 1: Employee Consumption Rights - The notification encourages grassroots unions to use membership fees to purchase Inner Mongolia cultural and tourism cards and annual tickets for scenic spots [1] - It supports the issuance of consumption vouchers by unions for members to buy cultural products, tourism goods, and quality cultural and tourism experiences [1] - The notification promotes the establishment of "Union Member Days" at cultural and tourism venues, offering exclusive discounts and priority experiences for cardholders [1] Group 2: Enriching Cultural and Tourism Activities - The notification proposes the "Union Members Explore Inner Mongolia" spring and autumn travel activities, allowing grassroots unions to organize up to four trips annually for members [2] - It encourages the introduction of high-quality artistic performances and the continuation of established cultural events like the Naadam Festival and the China-Russia-Mongolia International Ice and Snow Festival [2] - Grassroots unions are allowed to add one more large-scale cultural and sports activity each year to expand participation [2] Group 3: Ensuring Consumption Demand - The notification emphasizes the need for companies to implement paid leave policies, guiding employees to plan vacations around traditional holidays and local events [2] - It advocates for family-oriented travel and encourages businesses to offer discounts on services like fuel, dining, and transportation for union members [2] - Activities showcasing cultural resources and promotional policy briefings will be organized around key holidays to attract employee and public participation [2]

Group 1 - The core viewpoint of the article is the introduction of measures to enhance cultural and tourism consumption among employees in Inner Mongolia, aiming to meet the growing spiritual and cultural needs of workers [1][2] Group 2 - The notification outlines four key areas to facilitate and enhance employee cultural and tourism consumption, including support for unions to purchase tourism cards and issue consumption vouchers for quality cultural products [1] - It encourages cultural and tourism venues to establish "Union Member Days" with exclusive discounts and priority experiences for cardholders [1] - The notification allows grassroots unions to organize up to four seasonal trips annually for their members and promotes the introduction of high-quality cultural performances [1] Group 3 - The notification proposes diversified discount measures to encourage employees to use tourism cards for family and seasonal trips, and urges businesses to offer additional services such as discounts on fuel, dining, and transportation for union members [2] - It promotes the implementation of paid leave policies and encourages employees to plan vacations around traditional festivals and local events [2]