针对跨境电商业态，广州今年将推动实施龙头引领、大卖培优、生态涵养三大行动，完善跨境电商平台 培育、选品中心、物流仓储、支付收汇、品牌推广全链条服务。举办15场"跨境电商+产业带"活动，培 育跨境电商"麒麟"企业，推动加强海外仓建设，以跨境电商业态，助力广货优品飘扬出海。 立足本土，打造有温度、有特色、有活力的消费生态，今年广州将做强"羊城消费新八景"城市消费IP， 并借农历新年消费旺季契机，重点推进年度首景"行花街·年味广州"主题活动。通过深挖广州35家中华 老字号、82家广东老字号和150家广州老字号底蕴，引导老字号深度融入春节消费场景，联动全市各大 花市、核心商圈与线上平台，推动老字号形成特色品牌矩阵。 春节前后广州将分多轮发放5000万元政府餐饮消费券，并撬动广东银联等金融机构，美团、抖音等平台 企业推出更多商业优惠券。围绕电子信息、智能家电、现代轻工、家居等优势产品，今年广州将发动超 4000家次企业参加265场"粤贸全球"境外展会，既涵盖美国西部光电展（CES）、德国柏林国际消费类 电子及家用电器展（IFA）等国际知名大展，又兼顾东南亚、中东、非洲等新兴市场的新锐展会。 1月28日，广州市人民政府新 ...

1月28日，"广货行天下 年味最广州"新闻发布会在广州举办。南都记者获悉，广州将在春节前后分多轮 发放5000万元政府餐饮消费券；从化区烟花汇演将于年初二联动香港、上海同步绽放夜空；此外，还将 开展"广货行天下"服装、食品、汽车3个专场活动，进一步擦亮"广货"品牌、激活消费潜力。 南都资料图（南都、N视频记者 梁炜培 任磊斌摄） 春节前后发放5000万餐饮消费券 "我们将立足广州千年商都和国际商贸中心城市优势，以'筑强本土消费、深耕全国市场、拓展全球布 局'为主线，细分推进广货广州行、全国行、全球行三项行动。"广州市商务局副局长吴炳祥介绍，广州 将打造有温度、有特色、有活力的消费生态，让广货在主场绽放光彩。做强"羊城消费新八景"城市消费 IP，借农历新年消费旺季契机，重点推进年度首景"行花街·年味广州"主题活动。1月26日，广州已在陈 家祠广场启动全国"老字号嘉年华"暨大湾区年味消费季活动。同时，在春节前后广州还将分多轮发放 5000万元政府餐饮消费券，并撬动广东银联等金融机构，美团、抖音等平台企业推出更多商业优惠券， 为本地市民和外地来广州过大年的游客，提供实实在在的美食优惠体验。 吴炳祥表示，广州将持续推 ...

2月15日至23日期间，云南的国有文艺院团将开展惠民演出183场次，全省美术馆将举办展览24场次。开 展"博物馆里过大年"系列活动245项、约1000场次。全省16州(市)将举办"古城过大年""非遗馆里过大 年""非遗年货购物月"等重点活动127场，营造非遗贺新春浓厚氛围。 1月25日， 游客在昆明海埂大坝观鸥、喂鸥。 黄兴鸿 摄 云南省文化和旅游厅党组成员、副厅长，云南省文物局局长芶开波介绍，2025年，该省共接待游客7.82 亿人次、实现旅游总花费1.27万亿元。为丰富文旅供给、激活消费市场、增进主客共享为导向，将策划 组织3000余场2026年迎新春文旅消费和推介活动。 游客在昆明海埂大坝打卡。 黄兴鸿 摄 1月25日， 2026年春节期间，云南将聚焦市集展销、民俗体验、主题节庆三大核心类型，组织文旅促消费活动70场 次，形成"全域覆盖、业态融合、优惠联动"的鲜明特色。推出460余场特色体验沉浸活动，覆盖A级旅 游景区、旅游度假区、旅居目的地，其中，近20家景区推出民族盛装巡游、非遗展演等沉浸式体验项 目；大理、丽江等地古城景区将打造"天天有歌舞、处处可体验"的节庆场景；多个景区推出"属马游客 免票"" ...

迎马年跑步"画马"，最近在网上悄然走红。这源自一位跑者的创意，在网络平台"小红书"引爆。"奔马"路线也 成为黄浦区马年迎新活动的推荐路线。 "万马奔腾·环球美食跑"昨天一早在南京路世纪广场开跑。160人的跑团队伍、60人的骑行队伍沿"环球美食跑"线 路，穿越黄浦区内16公里线路，一路跑、一路骑，一路感受沿途的烟火与滋味，向市民与中外游客推荐黄浦美食与 旅游，欢迎大家"到黄浦来过年"。 这条路线全长约16公里，不仅形态与真实奔马高度神似，更精准串联起外滩、南京路、人民广场等城市核心区 域，包含区内多个特色商业与美食地标，形成一条独具魅力的城市漫游路径。 记者 唐烨 为配合本次活动，黄浦区将于1月24日至3月5日在美团及大众点评平台发放六轮"万马奔腾·环球美食跑"餐饮消 费券。消费券面额为"满100元减20元"，涵盖正餐及连锁茶饮咖啡等品类。首轮消费券于1月24日10时开放领取，后 续每周五10时定期发放。消费者可通过美团或大众点评App搜索"黄浦环球美食跑"进入活动页面领券，并在指定餐饮 商户线下堂食使用，享受政府、平台与商户的多重优惠叠加。截至目前，共有近百家餐饮商户参与活动。 活动还同步在小红书平台发起线上 ...

Core Insights - Guangzhou has launched a series of consumer-friendly policies and activities for the New Year holiday, resulting in a 15.7% increase in overall consumption compared to the same period last year [1] - The "old-for-new" subsidy policy has been implemented, covering various categories of products, which has stimulated consumer spending [1][3] Group 1: Consumer Market Performance - From January 1 to 3, 2026, Guangzhou's consumption growth was driven by significant increases in beverages (110%), communication equipment (85.6%), cosmetics (55.4%), and clothing (18.9%) [1] - The restaurant industry also saw an 18.9% growth during the same period [1] Group 2: Promotional Activities - The "old-for-new" subsidy policy was launched on January 1, covering 203 categories of products, with major retailers offering combined discounts [1] - The "Eat in Guangzhou" campaign provided dining vouchers with tiered discounts, encouraging spending across various platforms [1] Group 3: Key Shopping Districts - The Tianhe Road shopping district attracted over 2.7 million visitors from January 1 to 3, a 25.4% increase year-on-year, with sales up by 22% [3] - The Beijing Road shopping district recorded a total foot traffic of 1.765 million, marking a 37.3% increase compared to the previous year [3] Group 4: Thematic Events and Experiences - Various themed events such as the "New Year Song Friends Meeting" and "Snowy Joy Parade" were organized to enhance the shopping experience [4] - The Guangzhou Haixinsha "INNO Carnival" featured a mix of daytime leisure and nighttime entertainment, attracting significant visitor engagement [4][6] Group 5: Cultural and Culinary Integration - The Guangzhou Restaurant Wenchang flagship store reopened with a unique "living heritage" Cantonese cuisine museum, enhancing the cultural dining experience [6] - The "Lingnan Lantern Festival" showcased traditional performances, enriching the nighttime economy and attracting visitors [6]

Core Insights - Chengdu's tourism market experienced significant growth during the New Year holiday, ranking as the second most popular travel destination in China and the top city for lantern festivals [1][2] - The city's offline consumption reached 171.2 billion yuan, with a year-on-year increase of 6.7%, and a notable 20.5% increase in foot traffic across major shopping districts [3] - The food and dining sector also saw substantial growth, with a 16% increase in retail sales among key restaurants during the holiday period [4] Group 1: Tourism Growth - Chengdu ranked second in the list of popular travel destinations during the New Year holiday, with a significant increase in searches for lantern festivals, particularly the Chengdu Lantern Festival [1] - The city saw a threefold increase in tourism bookings compared to last year, with ticket bookings growing approximately fourfold [1] - Chengdu was listed among the top five cities for inbound tourism, reflecting a strong interest from international visitors [2] Group 2: Consumer Spending - Total offline consumption in Chengdu reached 171.2 billion yuan, with a 6.7% year-on-year growth, driven by various promotional activities [3] - Major shopping districts recorded a total foot traffic of 850.1 million visits, marking a 20.5% increase compared to the previous year [3] - The "old for new" policy positively impacted consumer behavior, particularly in the home appliance and communication sectors, with growth rates of 4.6% and 9.7% respectively [3] Group 3: Food and Dining Sector - The dining sector experienced a 16% increase in retail sales among key restaurants, with online dining consumption rising by 98.1% [4] - Chengdu's food scene was highlighted in various rankings, showcasing its popularity and the significant increase in food-related searches during the holiday [4] - The "Food in Rongcheng" dining coupon initiative contributed to the accelerated growth in restaurant sales [4]

Group 1 - The core initiative is the launch of consumer vouchers in Guizhou province starting January 1, 2026, aimed at stimulating market activity [1] - Retail consumer vouchers will be applicable in partnered malls, supermarkets, and e-commerce platforms, with discounts based on spending thresholds [1] - Specific discount standards include 10% off for purchases below 300 yuan in malls, 8% off for purchases above 300 yuan, capped at 200 yuan; similar structures apply for supermarkets and e-commerce [1] Group 2 - Dining consumer vouchers are categorized into offline dining and New Year’s Eve dinner vouchers, available through online platforms [2] - The offline dining vouchers offer discounts across six tiers, with the highest being 200 yuan off for spending 1000 yuan, and consumers can claim one voucher per tier daily [2] - The New Year’s Eve dinner vouchers include an additional tier for 500 yuan off on 2500 yuan spending, valid only for dinner reservations [2]

Core Viewpoint - Beijing Economic-Technological Development Area (BDA) is launching a consumption promotion campaign titled "Yicai Welcomes the New Year · Coupons Enjoy Splendor" from January 1 to February 28, 2026, aimed at boosting consumer spending in the automotive, retail, and dining sectors [1][4]. Group 1: Automotive Sector - Consumers purchasing eligible vehicles can receive direct subsidies ranging from 1,500 to 10,000 yuan, with an additional 500 yuan for pure electric models, leading to a maximum discount of 10,500 yuan [3]. - Major automotive companies, including Xiaomi, Tesla, Mercedes-Benz, Audi, and BYD, are participating in this initiative [3]. Group 2: Retail Sector - The campaign features innovative retail consumption vouchers, including "Longzhu Discount Coupons" and "Group Purchase Universal Coupons," designed to enhance consumer engagement during the New Year and Spring Festival [3]. - Five major shopping malls are collaborating to offer diverse and creative voucher formats, aiming to stimulate holiday shopping activity [3]. Group 3: Dining Sector - The dining sector will utilize an online registration and lottery system for distributing dining vouchers, ensuring fairness and enhancing consumer experience [4]. - The second round of dining vouchers will be available for registration starting February 1, 2026, with a lottery draw on February 5 [6]. Group 4: Overall Strategy - The BDA's consumption promotion strategy will focus on three main lines: innovative models, key sectors, and the integration of culture, commerce, tourism, and sports [5]. - The campaign aims to create a vibrant consumption atmosphere during traditional peak seasons, thereby stabilizing economic growth expectations and enhancing residents' sense of well-being [4].

Group 1 - The core idea of the article is that Chengdu is launching a new round of consumption vouchers to stimulate food consumption, particularly through a campaign themed "Food in Chengdu" [1] - The consumption vouchers will be available from December 22 to December 31, with a promotion of "spend 301 yuan to get 300 yuan off" for dining, with 600 vouchers released every Monday, Wednesday, and Friday at 10 AM [1] - Consumers located in Chengdu can claim the vouchers via the Alipay app, and the vouchers can only be used at participating dining establishments within the city [1] Group 2 - Various districts in Chengdu are also issuing their own dining consumption vouchers, with the Tianfu New Area offering a significant "spend 1000 yuan to get 500 yuan off" voucher [1] - The Wuhou District has a unique approach where consumers can receive discounts directly at merchants without needing to pre-claim vouchers, simply by "tapping" at the point of sale [1]

Group 1 - Qingdao's potential to become a national "International Consumption Center City" has increased with its inclusion in the second batch of pilot cities for new consumption formats and international consumption environment construction, receiving a total of 5 billion yuan in financial support [1][5][20] - The financial support from the central government is expected to stimulate larger investment projects and improve urban infrastructure, particularly in key commercial areas [5][7] - Qingdao's "14th Five-Year Plan" emphasizes the upgrade of consumption clusters and the development of high-quality commercial districts, which aligns with the financial aid received [7][14] Group 2 - The city has demonstrated significant achievements in consumption, with a total retail sales figure of 658.45 billion yuan in 2024, maintaining its position as the "second consumption city in the north" [14][15] - Qingdao's successful entry into both pilot programs reflects its potential in the consumption sector, with a focus on market development, business environment, and consumer policies [15][16] - The city has been proactive in attracting inbound tourism, particularly from South Korea, which has contributed to its selection as a pilot city [17][18] Group 3 - The financial support will facilitate the introduction of high-profile brands and flagship stores, enhancing the city's consumption landscape [8][11] - Qingdao aims to leverage its pilot city status to attract major cultural and tourism projects, enhancing its international consumption capabilities [21][22] - The city has shown strong execution capabilities in securing central government funding, which will be crucial for maximizing the benefits of the pilot programs [22]