（来源：内蒙古日报） 转自：内蒙古日报 □文/本报记者 白雪 呼和浩特市大召广场的糖画摊前，熬得金黄的糖稀在艺人手中轻轻一转，一匹栩栩如生的糖马便跃然板 上，孩子踮起脚尖接过，脸上漾开甜甜的笑容；不远处的社火队伍踏着鼓点穿街而过，舞龙翻腾、高跷 穿梭，人群中爆发出阵阵喝彩……这是马年春节，内蒙古最寻常却最动人的一幕。 这幅热闹祥和的新春图景，正是内蒙古文旅市场红火开局的生动缩影。这个春节，内蒙古以浓浓的年 味、暖暖的人情味，迎接八方游客共度新春。内蒙古自治区文化和旅游厅紧紧围绕"来内蒙古过大年"主 题，统筹协调全区文旅系统上下联动，着力活跃假日市场，加强优质产品和服务供给，切实维护安全有 序的市场环境，积极营造欢乐祥和的节日氛围。春节假期，文旅市场迎来"开门红"。据国内游客抽样调 查、通讯运营商数据综合测算，2026年春节假期，内蒙古累计接待国内游客3485.80万人次，累计实现 国内游客总花费244.73亿元。一组组跃动的数字背后，是万家团圆时的欢声笑语。 内蒙古各地精准发力，打造特色文旅场景，串联起多条春节旅游线路，让八方宾客轻松畅游。无论是漫 步热闹街巷感受人间烟火，还是驰骋雪原体验豪迈风情；无论是触摸 ...

Core Viewpoint - The government of Henan province is launching a new round of consumer vouchers worth 150 million yuan to stimulate retail and dining consumption during the peak season in early 2026 [1]. Group 1: Activity Details - The consumer vouchers will be available for application starting from February 15, 2026, at 10:00 AM, and can be used until March 3, 2026, at 24:00 [1]. - Each voucher has a face value of 20 yuan and can be used when the consumer spends a minimum of 100 yuan [1]. Group 2: Distribution and Usage Rules - Vouchers will be distributed electronically through WeChat and Alipay platforms, and consumers must be located within Henan province to claim them [1][2]. - All individuals in Henan, including visitors from other regions, are eligible to receive the vouchers [2]. - Vouchers can be used at designated retail and dining establishments that comply with government and platform regulations [2]. Group 3: Redemption Process - Consumers must use the vouchers within the validity period, or they will automatically expire [3]. - Vouchers can be redeemed through various payment methods, including WeChat's scanning payment and Alipay's "tap to pay" feature [5]. Group 4: Merchant Participation and Compliance - Participating merchants must undergo verification by various regulatory bodies and provide necessary documentation [4]. - Merchants with previous violations during past voucher activities are prohibited from participating in this round [5]. - Any merchant found violating the rules during the activity will be disqualified and may face legal consequences [5].

Core Viewpoint - The Ministry of Commerce and nine other units have launched the "2026 'Shopping New Spring' Special Activity Plan" to boost consumer spending during the Spring Festival, with the Rainflower District quickly responding by reintroducing the "Flower Pollen Food Benefit Consumption Season" campaign, including the sixth round of government dining vouchers to be issued on February 14 [1][5]. Group 1 - The sixth round of dining vouchers will be available starting February 14 at 20:00, with a usage period extending until February 23 at 24:00, effectively covering the Spring Festival holiday [1][6]. - The vouchers will be distributed through Meituan and Dazhong Dianping apps, featuring four tiers: 25 yuan off for 80 yuan, 50 yuan off for 150 yuan, 100 yuan off for 350 yuan, and 180 yuan off for 600 yuan [3][5]. - Each consumer can claim one voucher per round, and the vouchers can be combined with merchant discounts and platform subsidies for additional savings [3][5]. Group 2 - The voucher redemption period lasts for 10 days, covering key consumption dates from the third to the seventh day of the Lunar New Year and before the Lantern Festival, encouraging family gatherings and social events [5]. - The initiative reflects efficient use of fiscal funds and aims to enhance the "Rainflower Consumption" brand while stimulating the holiday market through a collaborative model involving government subsidies, platform support, and merchant discounts [5].

春节消费是观察经济脉动的重要窗口。本次采访活动精选了成都、广安、内江、泸州等11个市州共32个 具有代表性的点位。这些点位将作为观察窗口，集中呈现全省各地推动文旅深度融合、激发节日消费潜 力的创新举措与火热场景。 据了解，为营造浓郁节日氛围，四川推出一系列惠民促消费活动。其中在成都、泸州率先落地的全国有 奖发票试点，春节期间投入奖金达7000万元，旨在激发市场热情。全省多地联动，面向返乡人群、年货 采购等需求，推出总价值超亿元的专属消费礼包，并通过发放汽车补贴、餐饮消费券、打造消费新场景 等方式，让消费红利切实惠及千家万户，推动传统年味与现代消费体验深度结合。 与此同时，文旅方面围绕"马上入川· 蜀你好玩"主线，统筹推出近3000场春节文旅活动，涵盖精品演 出、非遗巡展、民俗庙会、文博特展、主题研学等多元场景，着力构建全域联动、全龄适配的文旅消费 矩阵。惠民力度进一步加大，超百家景区发放10万张免费门票，成德眉资84家景区实行门票互抵五折优 惠，并统筹发放超3000万元文旅消费券，联合多家平台开展专项促销，以"真金白银"诚意吸引游客。 2026年"万千气象看四川"大型主题采访活动启动 华西都市报讯（记者 陈彦 ...

针对跨境电商业态，广州今年将推动实施龙头引领、大卖培优、生态涵养三大行动，完善跨境电商平台 培育、选品中心、物流仓储、支付收汇、品牌推广全链条服务。举办15场"跨境电商+产业带"活动，培 育跨境电商"麒麟"企业，推动加强海外仓建设，以跨境电商业态，助力广货优品飘扬出海。 立足本土，打造有温度、有特色、有活力的消费生态，今年广州将做强"羊城消费新八景"城市消费IP， 并借农历新年消费旺季契机，重点推进年度首景"行花街·年味广州"主题活动。通过深挖广州35家中华 老字号、82家广东老字号和150家广州老字号底蕴，引导老字号深度融入春节消费场景，联动全市各大 花市、核心商圈与线上平台，推动老字号形成特色品牌矩阵。 春节前后广州将分多轮发放5000万元政府餐饮消费券，并撬动广东银联等金融机构，美团、抖音等平台 企业推出更多商业优惠券。围绕电子信息、智能家电、现代轻工、家居等优势产品，今年广州将发动超 4000家次企业参加265场"粤贸全球"境外展会，既涵盖美国西部光电展（CES）、德国柏林国际消费类 电子及家用电器展（IFA）等国际知名大展，又兼顾东南亚、中东、非洲等新兴市场的新锐展会。 1月28日，广州市人民政府新 ...

1月28日，"广货行天下 年味最广州"新闻发布会在广州举办。南都记者获悉，广州将在春节前后分多轮 发放5000万元政府餐饮消费券；从化区烟花汇演将于年初二联动香港、上海同步绽放夜空；此外，还将 开展"广货行天下"服装、食品、汽车3个专场活动，进一步擦亮"广货"品牌、激活消费潜力。 南都资料图（南都、N视频记者 梁炜培 任磊斌摄） 春节前后发放5000万餐饮消费券 "我们将立足广州千年商都和国际商贸中心城市优势，以'筑强本土消费、深耕全国市场、拓展全球布 局'为主线，细分推进广货广州行、全国行、全球行三项行动。"广州市商务局副局长吴炳祥介绍，广州 将打造有温度、有特色、有活力的消费生态，让广货在主场绽放光彩。做强"羊城消费新八景"城市消费 IP，借农历新年消费旺季契机，重点推进年度首景"行花街·年味广州"主题活动。1月26日，广州已在陈 家祠广场启动全国"老字号嘉年华"暨大湾区年味消费季活动。同时，在春节前后广州还将分多轮发放 5000万元政府餐饮消费券，并撬动广东银联等金融机构，美团、抖音等平台企业推出更多商业优惠券， 为本地市民和外地来广州过大年的游客，提供实实在在的美食优惠体验。 吴炳祥表示，广州将持续推 ...

Group 1 - The core focus of Yunnan's tourism and cultural activities during the 2026 Spring Festival will be on integrating commerce, tourism, culture, and sports, with over 3,000 events planned to enhance consumer engagement and showcase local culture [1][3] - In 2025, Yunnan received 782 million visitors, generating a total tourism expenditure of 1.27 trillion yuan, indicating a strong tourism market that the upcoming events aim to capitalize on [1][3] - The planned activities will include 70 major promotional events centered around market exhibitions, folk experiences, and themed festivals, aiming for comprehensive coverage and integration of various business sectors [3] Group 2 - Yunnan will offer over 460 immersive experience activities across A-level tourist attractions and resorts, with special events like ethnic costume parades and intangible cultural heritage exhibitions [3] - The province will implement inclusive policies such as free or discounted entry for local residents and special family ticket packages to encourage participation [3] - A series of consumer promotion activities will be organized, including a lottery for consumers who spend in retail, dining, and accommodation, with prizes up to 800 yuan, and the distribution of various types of consumption vouchers [5]

Core Viewpoint - The "Galloping Horse: Global Food Run" event in Huangpu District aims to promote local cuisine and tourism while enhancing consumer engagement through a unique running route that connects key city landmarks [1][4]. Group 1: Event Overview - The "Galloping Horse: Global Food Run" took place on January 24, featuring a 16-kilometer route that highlights Huangpu's culinary and tourism offerings [1][3]. - The event included a running team of 160 participants and a cycling team of 60, traversing through major areas such as the Bund, Nanjing Road, and People's Square [1]. Group 2: Route Design and Inspiration - The route design was inspired by the natural curve where Suzhou River meets Huangpu River, resembling a galloping horse on the map [1]. - The route connects various culinary landmarks, including the historic international restaurant area and local delicacies, creating a vibrant urban exploration experience [1]. Group 3: Promotional Activities - Huangpu District will distribute six rounds of dining coupons from January 24 to March 5, offering discounts of 20 yuan for every 100 yuan spent at participating restaurants [2]. - An online interaction campaign on Xiaohongshu encourages users to share their experiences along the route, with opportunities to win prizes for popular posts [2]. Group 4: Strategic Importance - The event aligns with Shanghai's initiative to establish itself as an international food capital, enhancing regional food brand development and stimulating the local economy [4]. - By integrating fitness, culinary experiences, and urban exploration, the event aims to boost consumer confidence and market activity in the district [4].

Core Insights - Guangzhou has launched a series of consumer-friendly policies and activities for the New Year holiday, resulting in a 15.7% increase in overall consumption compared to the same period last year [1] - The "old-for-new" subsidy policy has been implemented, covering various categories of products, which has stimulated consumer spending [1][3] Group 1: Consumer Market Performance - From January 1 to 3, 2026, Guangzhou's consumption growth was driven by significant increases in beverages (110%), communication equipment (85.6%), cosmetics (55.4%), and clothing (18.9%) [1] - The restaurant industry also saw an 18.9% growth during the same period [1] Group 2: Promotional Activities - The "old-for-new" subsidy policy was launched on January 1, covering 203 categories of products, with major retailers offering combined discounts [1] - The "Eat in Guangzhou" campaign provided dining vouchers with tiered discounts, encouraging spending across various platforms [1] Group 3: Key Shopping Districts - The Tianhe Road shopping district attracted over 2.7 million visitors from January 1 to 3, a 25.4% increase year-on-year, with sales up by 22% [3] - The Beijing Road shopping district recorded a total foot traffic of 1.765 million, marking a 37.3% increase compared to the previous year [3] Group 4: Thematic Events and Experiences - Various themed events such as the "New Year Song Friends Meeting" and "Snowy Joy Parade" were organized to enhance the shopping experience [4] - The Guangzhou Haixinsha "INNO Carnival" featured a mix of daytime leisure and nighttime entertainment, attracting significant visitor engagement [4][6] Group 5: Cultural and Culinary Integration - The Guangzhou Restaurant Wenchang flagship store reopened with a unique "living heritage" Cantonese cuisine museum, enhancing the cultural dining experience [6] - The "Lingnan Lantern Festival" showcased traditional performances, enriching the nighttime economy and attracting visitors [6]

Core Insights - Chengdu's tourism market experienced significant growth during the New Year holiday, ranking as the second most popular travel destination in China and the top city for lantern festivals [1][2] - The city's offline consumption reached 171.2 billion yuan, with a year-on-year increase of 6.7%, and a notable 20.5% increase in foot traffic across major shopping districts [3] - The food and dining sector also saw substantial growth, with a 16% increase in retail sales among key restaurants during the holiday period [4] Group 1: Tourism Growth - Chengdu ranked second in the list of popular travel destinations during the New Year holiday, with a significant increase in searches for lantern festivals, particularly the Chengdu Lantern Festival [1] - The city saw a threefold increase in tourism bookings compared to last year, with ticket bookings growing approximately fourfold [1] - Chengdu was listed among the top five cities for inbound tourism, reflecting a strong interest from international visitors [2] Group 2: Consumer Spending - Total offline consumption in Chengdu reached 171.2 billion yuan, with a 6.7% year-on-year growth, driven by various promotional activities [3] - Major shopping districts recorded a total foot traffic of 850.1 million visits, marking a 20.5% increase compared to the previous year [3] - The "old for new" policy positively impacted consumer behavior, particularly in the home appliance and communication sectors, with growth rates of 4.6% and 9.7% respectively [3] Group 3: Food and Dining Sector - The dining sector experienced a 16% increase in retail sales among key restaurants, with online dining consumption rising by 98.1% [4] - Chengdu's food scene was highlighted in various rankings, showcasing its popularity and the significant increase in food-related searches during the holiday [4] - The "Food in Rongcheng" dining coupon initiative contributed to the accelerated growth in restaurant sales [4]