Summary of Haidilao Conference Call Company Overview - **Company**: Haidilao - **Period**: First half of 2025 - **Total Revenue**: 20.703 billion CNY, a decrease of 3.7% year-on-year [2][3] Financial Performance - **Net Profit**: 1.755 billion CNY, down 13.7% year-on-year [3] - **Core Operating Profit**: 2.408 billion CNY, down 15% year-on-year [3] - **Self-operated Restaurant Revenue**: 18.58 billion CNY, accounting for 89.8% of total revenue [8] - **Average Table Turnover Rate**: 3.8 times per day, a decline from the previous year [3] - **Material and Consumable Costs**: 39.8% of revenue, up 0.8 percentage points year-on-year [9] - **Labor Costs**: 33.8% of revenue, up 0.5 percentage points year-on-year [9] - **Total Assets**: 21.115 billion CNY, a decrease of 1.666 billion CNY from the end of 2024 [10] Revenue Breakdown by Region - **First-tier Cities**: 3.161 billion CNY, 17% of total revenue [3] - **Second-tier Cities**: 6.923 billion CNY, 37.3% of total revenue [3] - **Third-tier and Below Cities**: 7.757 billion CNY, 41.8% of total revenue [3] - **Hong Kong, Macau, and Taiwan**: 730 million CNY, 3.9% of total revenue [3] Strategic Initiatives - **Differentiated Services**: Introduction of dedicated customer manager model and themed store renovations to enhance customer experience [2][4] - **Red Pomegranate Plan**: Development of a multi-brand matrix, with 14 other restaurant brands and 126 locations, including Yanching BBQ with nearly 200 million CNY in revenue [5][12] - **Digital Operations**: Implementation of an intelligent management platform to improve operational efficiency and decision-making [2][7] Membership and Franchise Model - **Membership Growth**: Over 200 million members, with initiatives to enhance engagement through updated task systems and cross-industry collaborations [6] - **Franchise Expansion**: 41 franchise stores, utilizing a combination of old and new stores to validate scalability and attract quality franchisees [6] Cost Management - **Raw Material and Consumable Costs**: Increased due to enhanced customer experience initiatives [9] - **Labor Cost Management**: Adjustments made to optimize employee management and control costs in response to new social security policies [20][24] Market Trends and Challenges - **Industry Performance**: Overall restaurant industry growth with challenges in same-store sales for hot pot brands [21][22] - **Consumer Behavior**: Increased demand for differentiated experiences and health-conscious options, with a shift towards online dining [22][23] Future Outlook - **Store Opening Plans**: Anticipation of over 40 new franchise stores in the second half of 2025 [16][17] - **Continued Focus on Digital Transformation**: Ongoing efforts to enhance supply chain and operational efficiency through digital initiatives [20] Conclusion - **Financial Health**: Despite a decline in revenue and profit, the company maintains a strong cash position with 6.017 billion CNY in cash and 5.3 billion CNY in financial products [19] - **Strategic Focus**: Emphasis on customer-centric services, digital transformation, and multi-brand development to navigate competitive pressures and market changes [20][23]