Core Viewpoint - The article discusses the challenges faced by Haidilao, a leading Chinese hotpot chain, as it navigates a saturated market and declining growth rates, emphasizing the need for innovation and adaptation to survive in a competitive landscape [1][19]. Group 1: Business Performance - Haidilao's revenue for the first half of 2025 was recorded at 20.703 billion RMB, a year-on-year decline of 3.7%, with core operating profit down 14% to 2.4 billion RMB [3][12]. - The table turnover rate decreased from 4.2 to 3.8, contributing to a 10% drop in same-store sales [3][10]. - The average customer spending remained at 97.9 RMB, reflecting a stagnation in consumer spending compared to 2017 levels [3][12]. Group 2: Strategic Initiatives - Haidilao has implemented a "night store" transformation for 30 locations and introduced new dining concepts such as breakfast and takeout options to diversify its offerings [3][6]. - The company has launched the "Red Pomegranate Plan" to encourage innovation and entrepreneurship among employees, allowing for a broader range of projects and business models [20][23]. - Over 50% of Haidilao's stores have undergone modifications to enhance their takeout capabilities, with plans to establish "super kitchens" for delivery services [16][20]. Group 3: Market Position and Competition - The hotpot market is reaching a saturation point, with Haidilao's store count decreasing to 1,363, down by five from the previous year [6][10]. - The external environment and consumer behavior are shifting towards more price-sensitive dining options, impacting Haidilao's traditional business model [15][29]. - Haidilao's external delivery business has surged nearly 60%, now accounting for 4.5% of total revenue, primarily driven by the "down-to-earth" meal series [12][15]. Group 4: Employee and Cultural Dynamics - The company's growth model has historically focused on a strong human resource system, promoting from within and fostering a culture of shared success [18][25]. - The introduction of a tipping system has sparked controversy, as it may shift the focus from service quality to financial incentives for employees [24][25]. - Haidilao's franchise model has been conservative, with only 41 franchise locations established, emphasizing a strong management approach to maintain quality and brand integrity [25][26].

Summary of Haidilao Conference Call Company Overview - **Company**: Haidilao - **Date**: September 5, 2025 Key Points Industry and Company Performance - Haidilao opened 25 self-operated stores and closed 33 in the first half of the year, totaling 1,299 self-operated stores in Greater China as of June [2][3] - Overall revenue for the first half was 20.703 billion yuan, a decrease of 3.7% year-on-year [3] - Core operating profit was 2.408 billion yuan, down 14% year-on-year, and net profit was 1.755 billion yuan, down 13.7% year-on-year [3] - The table turnover rate was 3.8 times per day, a decline compared to the previous year [3] Revenue Growth in Specific Segments - Under the Red Pomegranate plan, 126 restaurants generated a revenue increase of 227% year-on-year, with takeout revenue growing nearly 60% [2][3] - The takeout segment saw significant contributions from single-serve hot pot and side dishes, with average order values around 30-50 yuan [11] Customer Experience and Innovation - Haidilao observed a notable recovery in customer traffic in July and August, with a peak table turnover rate of 7 times on Qixi Festival [2][5] - The company is innovating through product, scene, and pricing strategies, including the introduction of fresh-cut theme stores and night snack themes [5][6] - New store concepts include high-end selection stores in Beijing and private room-focused stores in Xi'an, enhancing customer interaction and operational efficiency [7] Management and Operational Adjustments - The company is diversifying dining experiences to cater to families and pet owners, providing independent dining environments to enhance customer satisfaction [8][9] - Management has shifted to a more flexible assessment system, focusing on soft indicators like food safety and customer satisfaction rather than strict performance metrics [9][10] Future Strategies and Expansion Plans - Haidilao plans to continue expanding its innovative projects while stabilizing its second growth curve, particularly in the Red Pomegranate initiative [13] - The company aims to introduce high-priced menu items in its rotating hot pot segment to enhance brand value and attract more customers [15] Challenges and Adjustments - The Red Pomegranate brand is experiencing slower growth due to rapid expansion and quality issues, prompting a focus on improving service processes and product quality [17][18] - The company is cautious about dividend payouts due to the cash flow-intensive nature of the restaurant industry, balancing investments with shareholder returns [16] Conclusion - Haidilao is actively working on enhancing customer experiences through innovative dining concepts and operational adjustments while navigating challenges in revenue growth and service quality. The company remains focused on long-term strategies to stabilize and grow its market presence.

Core Viewpoint - The company reported a revenue of $19.9 million in Q2 2025, reflecting an 8.5% year-over-year increase, but operating profit decreased by 56.5% to $3.7 million due to increased labor costs impacting profitability [1] - The company aims to enhance customer experience and employee satisfaction, which may temporarily affect operating margins but is expected to strengthen brand quality and long-term growth potential [1] Financial Performance - Q2 2025 revenue reached $19.9 million, with a year-over-year growth of 8.5%, while operating profit was $3.7 million, down 56.5% year-over-year, resulting in an operating margin of 1.9%, a decrease of 2.7 percentage points [1] - The net profit attributable to shareholders for Q2 2025 was $1.6 million, marking a turnaround from losses, primarily due to a reduction in foreign exchange losses by $2.3 million [1] - For the first half of 2025, revenue totaled $39.7 million, up 7.0% year-over-year, with a net profit of $2.8 million, also a turnaround from losses [1] Operational Insights - The company maintained stable same-store sales growth of 5.3% in Q2 2025, with notable performance in East Asia, where same-store sales increased by 28.7% [1][2] - The company operated 126 stores as of Q2 2025, with a net increase of 3 stores from Q1 2025, focusing on both the quality and quantity of new openings [2] - The average customer spending was $24.3, showing a slight decrease of $0.1 year-over-year, indicating stable core business operations [1] Strategic Initiatives - The company is advancing its "Pomegranate Plan" to diversify customer experiences and has identified over 10 new project opportunities for future growth [2] - The company opened its first barbecue restaurant in Malaysia and plans to explore other types of dining experiences, including hot pot and fast food, to establish a second growth curve [2] Profit Forecast and Valuation - The company has adjusted its net profit forecasts for 2025-2027 down by 43%, 21%, and 17% to $3.0 million, $5.2 million, and $6.8 million respectively, due to increased operational investments and cost pressures [2] - The company is assigned a target price of HKD 17.46, based on a 28X PE ratio for 2026, reflecting a premium valuation due to its differentiated positioning in the Chinese dining market [2]

Core Insights - Haidilao's H1 2025 revenue and net profit were 20.703 billion and 1.755 billion yuan, representing year-on-year declines of 3.66% and 13.70% respectively [1] - The group's core operating profit was 2.408 billion yuan, down 13.96% year-on-year, with a core operating profit margin decreasing by 1.339 percentage points to 11.63% [1] Revenue Breakdown - Revenue from restaurant operations, takeaway services, seasoning and ingredient sales, and other restaurant operations were 18.580 billion, 0.928 billion, 0.464 billion, and 0.597 billion yuan respectively, with year-on-year changes of -8.98%, +59.60%, +54.98%, and +227.00% [1] - Franchise business generated 0.09 billion yuan in revenue [1] Restaurant Operations - As of H1 2025, the total number of restaurants was 1,322, with a net decrease of 33 restaurants during the period [1] - The number of restaurants in first-tier, second-tier, third-tier cities, and Hong Kong/Macau/Taiwan were 218, 512, 569, and 23 respectively, with net changes of -2, -19, -12, and unchanged [1] - The number of franchise Haidilao stores reached 41, with a net increase of 28 stores in H1 [1] - The company operates 14 restaurant brands, totaling 126 restaurants, including 46 new openings for the Yancheng BBQ brand, bringing the total to 70 [1] Performance Metrics - The overall table turnover rate for H1 2025 was 3.8 times, with first-tier, second-tier, third-tier cities, and Hong Kong/Macau/Taiwan at 3.8, 3.8, 3.9, and 4.3 respectively [2] - The average customer spending was 97.9 yuan, a year-on-year increase of 0.51%, with first-tier, second-tier, third-tier cities, and Hong Kong/Macau/Taiwan at 105.2, 96.9, 91.6, and 205.8 yuan respectively [2] - Same-store sales decreased by 9.90% year-on-year, with first-tier, second-tier, third-tier cities, and Hong Kong/Macau/Taiwan at -9.45%, -13.31%, -8.15%, and +4.39% respectively [2] Cost Structure - In H1 2025, the cost rates for raw materials, labor, rent, utilities, depreciation and amortization, travel, and other expenses were 39.82%, 33.75%, 1.04%, 3.38%, 5.58%, 0.53%, and 5.25% respectively, with year-on-year changes of +0.79, +0.46, +0.06, +0.03, -0.65, +0.09, and +1.15 percentage points [2] Profit Forecast - The net profit forecast for 2025-2027 has been adjusted to 4.228 billion, 4.712 billion, and 5.113 billion yuan, reflecting year-on-year changes of -10.19%, +11.42%, and +8.53% [2] - Corresponding P/E ratios are projected at 17.55x, 15.75x, and 14.51x [2] - The company maintains a "buy" rating due to stable average spending and the success of the Red Pomegranate initiative [2]

Core Viewpoint - The hot pot industry is facing an "involution effect," characterized by stagnation and lack of innovation due to high chain rates and a decline in store numbers, leading to a focus on low prices rather than innovation. Haidilao is addressing these challenges through its "Different Haidilao" and "Pomegranate" plans, which aim to diversify its brand matrix and explore new growth avenues [1][3][9]. Financial Performance - In the first half of 2025, Haidilao reported revenue of 20.703 billion yuan and a net profit of 1.759 billion yuan, with a table turnover rate of 3.8 times per day. As of June 30, 2025, the company operated 1,363 stores, including 1,299 in mainland China and 23 in Hong Kong, Macau, and Taiwan [1][3]. Strategic Initiatives - Haidilao is actively adjusting its main brand and exploring new business opportunities in response to intensified competition and changing consumer demands. The "Different Haidilao" plan focuses on product innovation and store upgrades, while the "Pomegranate" plan aims to lower entrepreneurial barriers and expand its multi-brand strategy [3][5]. Brand Development - As of June 30, 2025, Haidilao's other brands under the "Pomegranate" plan reached a total of 125 stores, with a revenue increase of 227% year-on-year, contributing 2.9% to total revenue. The "Yanjing Barbecue" brand opened 46 new stores, achieving a revenue scale of 200 million yuan [5][8]. Market Recognition - Following the release of its semi-annual report, several brokerage firms positively evaluated Haidilao's strategic transformation, highlighting its dual approach of upgrading the main brand and developing a multi-brand matrix as a means to overcome industry challenges. The company reported a core operating profit of 2.408 billion yuan, a 14% increase year-on-year [7][9]. Future Outlook - Haidilao's management expresses confidence in future growth, emphasizing a commitment to user-centered service and product iterations. The company aims to further enrich its dining business and customer base while navigating industry challenges [9].

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company's main business shows stabilization in customer spending, and the effectiveness of the "Red Pomegranate" initiative is notable [1] - Revenue and net profit forecasts for 2025-2027 have been adjusted to reflect uncertainties in the dining environment, with expected net profits of 4.228 billion, 4.712 billion, and 5.113 billion respectively [1] - The company has experienced a decline in same-store sales, but growth in takeaway and other restaurant operations has been significant [1] Financial Performance Summary - Total revenue for 2023 is projected at 41.622 billion, with a year-on-year growth of 33.66% [1] - The diluted EPS for 2025 is estimated at 0.76, with a corresponding P/E ratio of 17.55 [1] - The company reported a total of 1,322 restaurants as of the first half of 2025, with a net decrease of 33 restaurants during that period [1][7] Revenue Breakdown - Revenue from restaurant operations, takeaway, and other segments for the first half of 2025 was 185.80 million, 9.28 million, and 5.97 million respectively, with significant year-on-year growth in takeaway and other operations [1] - The average customer spending in the first half of 2025 was 97.9 yuan, reflecting a slight increase of 0.51% year-on-year [1] Cost Structure - The cost structure for the first half of 2025 shows that raw material costs accounted for 39.82% of total expenses, with employee costs at 33.75% [1]

Core Insights - Haidilao is exploring a differentiated approach to its business model, focusing on both customer and employee engagement while navigating market challenges [1][10] - The company reported a revenue of 20.703 billion yuan and a net profit of 1.755 billion yuan for the first half of 2025, indicating a strong financial performance [1][10] Financial Performance - In the first half of 2025, Haidilao achieved an operating income of 20.703 billion yuan and a net profit of 1.755 billion yuan, with core operating profit reaching 2.408 billion yuan [1][10] - The operating cash flow for the same period was 3.25 billion yuan, providing a solid financial foundation for the company's initiatives [10] Multi-Brand Strategy - Haidilao's "Pomegranate Plan" has led to the establishment of a matrix of 14 second brands, with "other restaurant income" surging by 227% year-on-year [3][4] - The company has successfully launched multiple restaurant brands, including "Yanjing Barbecue" and "Xiangqian Yinxing," with a total of 126 restaurants operating under these new brands [4][5] - The strategy emphasizes rapid brand incubation through an "internal entrepreneurship + external empowerment" model, significantly reducing the time required to develop new brands [4][5] Innovation and Operational Efficiency - Haidilao is leveraging a comprehensive service system that integrates supply chain management, digital platforms, and talent development to lower the costs associated with multi-brand experimentation [8][9] - The company has implemented a "fast trial and iteration" approach to innovation, allowing for quick adjustments and learning from failures [11][12] - The digital platform enhances operational efficiency by streamlining management processes and improving decision-making capabilities [8][11] Market Position and Future Outlook - Despite challenges in the restaurant industry, Haidilao's multi-brand strategy is viewed positively by the capital market, with expectations for potential growth from successful new brands [10][11] - The company is focusing on optimizing single-store models and nurturing promising brands to enhance overall brand synergy [7][11] - Analysts suggest that Haidilao's ability to adapt to changing consumer preferences and its systematic approach to brand development position it well for future growth [12]

Core Viewpoint - The overall decline in the restaurant industry has impacted Haidilao, with a notable decrease in sales and revenue in the first half of 2025 compared to the previous year [1][2]. Financial Performance - In the first half of 2025, Haidilao's restaurant system sales decreased by 6.5% year-on-year, with total revenue recorded at 20.703 billion RMB, down 3.7% [1]. - The core restaurant operations generated 18.58 billion RMB, a 9% decrease, marking the first year-on-year decline in revenue since 2022 [1]. - The average table turnover rate fell from 4.2 times per day to 3.8 times, leading to a 10% decrease in same-store sales [4][7]. - Core operating profit declined by 14% to 2.4 billion RMB, a reduction of nearly 400 million RMB compared to the previous year [6]. Market Environment - The external market environment has changed, with national restaurant revenue growth slowing down, and in June 2025, revenue from large-scale catering enterprises fell by 0.4% year-on-year [3]. - Despite the market downturn, Haidilao maintained a slight increase in average consumer spending, rising from 97.4 RMB to 97.9 RMB [3]. Strategic Adjustments - Haidilao is shifting from a standardized model to a more personalized growth path, expanding its product offerings and store types [2]. - The company is diversifying its menu and store themes, including high-end "selected stores" and budget lunch buffets, as well as themed stores for night snacks and family interactions [2]. - The "Red Pomegranate Plan" has been launched to extend into various food categories, including barbecue and fried chicken, covering nearly all mainstream restaurant formats [2]. Cost Management - Fixed costs remain high, with labor costs increasing by 0.5 percentage points to 33.8% of total costs [5]. - Although prices were not directly lowered, increased portion sizes and material investments led to a rise in raw material costs by 0.8 percentage points to 39.8% [5]. New Business Initiatives - Haidilao has accelerated its franchise system and the "Red Pomegranate Plan," which now includes 14 restaurant brands and 126 locations, up from 11 brands and 74 locations last year [13]. - The new franchise stores generated 91 million RMB in revenue, significantly lower than the average revenue of direct-operated stores [15]. - The "other restaurant operations" segment, which includes various brands under the "Red Pomegranate Plan," achieved a revenue of 597 million RMB, a substantial increase of 227% year-on-year [15]. Shareholder Returns - Haidilao has significantly increased its shareholder return, with the payout ratio rising from 40% in 2022 to 90% in 2023, and reaching 95% in 2024 [19][20].

Core Viewpoint - Haidilao is undergoing a significant transformation, shifting from a traditional hotpot chain to a more diversified restaurant ecosystem, exploring new business models and marketing strategies to counter declining revenues and customer traffic [1][5][38] Group 1: Financial Performance - In the first half of 2025, Haidilao reported a 3.7% year-on-year decline in revenue and a 13.7% drop in net profit, with key metrics such as table turnover rate, customer traffic, and store count under pressure [1][3] - The total number of Haidilao restaurants decreased by 5, totaling 1,363, with 1,299 in mainland China and 41 franchises [1][2] - The table turnover rate for self-operated restaurants was 3.8 times per day, down from 4.2 times the previous year, indicating a struggle to meet the previously set benchmark of 4 times [2][3] Group 2: Business Strategy and Innovation - Haidilao is actively pursuing a multi-brand strategy and enhancing its delivery services, with revenue from "other restaurants" and delivery business growing by 227% and nearly 60% respectively in the first half of 2025 [3][24] - The company is experimenting with new concepts such as "nightclub mode" and launching themed menus to attract customers, including a "night snack menu" featuring new dishes and cocktails [8][13][15] - The "Red Pomegranate Plan" was introduced to encourage internal entrepreneurship among employees, aiming to expand and incubate new brands beyond the main Haidilao brand [22][23] Group 3: Market Position and Challenges - Despite the rapid growth of the delivery business, it still contributes a relatively small portion to overall revenue, and maintaining service quality during this expansion poses a significant challenge [35][37] - The company faces intense competition in the delivery market, having entered a crowded space where many players are vying for market share [37] - Haidilao's traditional service model is being challenged by changing consumer preferences, necessitating a balance between standardization and personalized experiences [38]

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