2025年"7.8全国保险公众宣传日"活动期间，农银人寿以"爱和责任 保险让生活更美好"为主题，联动全 系统各级机构展开宣传活动。从城市到乡村，从繁华街市到偏远小镇，农银人寿的员工们化身保险知识 宣传卫士，积极开展保险公益健步走活动，与群众一起学习了解保险，科普金融知识，助力提升社会公 众保障意识，铸牢行业及公司诚信形象。 "人无信不立，业无信不兴。"为了进一步强化诚信建设，农银人寿还建立了完善的信用管理体系，通过 内部培训和外部监督相结合的方式，不断提升员工的诚信意识和职业素养，加强公司诚信文化建设。 "这款保险，不仅能保我们老两口的意外伤害，还提高了遇到自然灾害时的保障程度，这才是真正为我 们农民考虑呀！"村民老李在参加农银人寿宣讲会时，由衷地说道。 中国特色金融文化"五要五不"实践要求为推动金融高质量发展、建设金融强国提供强大支撑，是金融系 统坚持以人民为中心的价值取向，践行金融工作政治性、人民性的必然要求。作为一家国有控股寿险企 业，农银人寿积极培育和践行中国特色金融文化，结合公司"诚信立业 稳健行远"的核心价值观，积极 推进企业文化体系构建，引导公司上下将"五要五不"的实践要求内化于心、外化于行，为 ...

Core Viewpoint - The recognition of Nongyin Life as the "Annual Outstanding Bank-affiliated Life Insurance Company" reflects its strong development philosophy, excellent performance, and outstanding service quality [1][5]. Group 1: Company Performance - Since its establishment in 2013, Nongyin Life has leveraged the strong financial strength and extensive network of Agricultural Bank of China to provide high-quality insurance and financial planning services [3]. - By the end of 2024, Nongyin Life had developed over 500 products, served 21.44 million customers, and increased total premium income from 7.8 billion to 36.8 billion, with total assets growing from 34.2 billion to over 210 billion [3]. - The company has achieved an AA rating in regulatory risk assessment for four consecutive quarters and has maintained the highest A rating in operational evaluation for five years, demonstrating consistent profitability and strong operational performance [3]. Group 2: Social Responsibility and Innovation - Nongyin Life actively participates in rural revitalization efforts by developing exclusive products for "three rural" customers and donating over 1.5 billion in accident insurance to assist disabled individuals in targeted poverty alleviation [4]. - The company emphasizes financial education in rural areas, conducting offline seminars to enhance financial risk awareness among "three rural" customers [4]. - The introduction of "Nongyin Smart Core" has improved claims processing efficiency, with over 74% of claims processed through this system in 2024, an increase of 8 percentage points from the previous year [4]. Group 3: Future Outlook - The award received is a recognition of Nongyin Life's comprehensive strengths in operational efficiency, service capability, risk control, and social contribution [5]. - The company aims to continue optimizing its products and services to better serve customers and contribute to the modernization of insurance services in China [5].