Core Viewpoint - The winter Mongolian Horse Super League, known as "Ma Chao," is currently taking place in the vast snowy plains of Xilin Gol League, Inner Mongolia, attracting attention and boosting the local winter cultural tourism market despite temperatures dropping to -20 degrees Celsius [1]. Group 1: Event Overview - The third Winter Mongolian Horse Super League finals feature a 10-kilometer three-person relay race, testing both team collaboration and rider skills [3]. - The competition is divided into two groups based on horse height: one for horses 1.38 meters and below, and another for those above 1.38 meters, ensuring fair competition among different-sized Mongolian horses [5]. - In addition to the relay race, traditional events such as horse archery and horse "picking hada" are also included, showcasing the cultural heritage of the region [5]. Group 2: Economic Impact - The Xilin Gol League has developed a diverse cultural tourism matrix characterized by high-end events, supporting activities, and premium travel routes, which has positively impacted local dining consumption [7]. - A local restaurant company reported a 15% increase in sales compared to the same period last year, with 40% of customers being from outside the region [9].