特色文旅活动
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商务部、中宣部、文旅部、央行、金融监管总局、广电总局、体育总局、中国民航局、国铁集团,联合印发通知
财联社· 2026-02-02 05:23
Core Viewpoint - The article outlines the "2026 'Le Gou New Spring' Spring Festival Special Activity Plan" aimed at stimulating consumer spending during the Spring Festival by promoting various activities and incentives across multiple sectors [1][2][3]. Group 1: Activity Overview - The Spring Festival will have a 9-day holiday from February 15 to 23, 2026, with a focus on enhancing market vitality and enriching cultural life [5]. - The plan emphasizes government guidance, market leadership, and public participation, targeting core consumer needs related to family reunions and shopping [4]. Group 2: Activity Content - Culinary activities will include the "Chinese Food Fair" and "Old Brand Carnival," promoting local delicacies and festive meals, with events like food competitions and community food markets [6]. - Housing and accommodation sectors will offer promotions such as "New Spring Home Renewal" and discounts for extended stays in hotels and resorts [7]. - Transportation sectors will enhance capacity and offer special promotions for travel, including ticket discounts and improved services for travelers [8]. - Retail activities will focus on promoting local products and organizing shopping festivals, encouraging participation from various merchants and communities [9]. - Cultural and entertainment events will include film promotions, public performances, and extended hours for museums and sports venues [10]. Group 3: Support Measures - The plan encourages the implementation of reward invoices and shopping lotteries to attract consumer participation [9]. - Financial institutions are urged to collaborate with merchants to offer special promotions, including consumption red envelopes and discounts [10]. - Cross-industry collaborations are promoted, linking dining, accommodation, and entertainment sectors to enhance consumer experiences [10].
消费利好!9部门印发
证券时报· 2026-02-02 04:30
2日,商务部等9部门印发《2026"乐购新春"春节特别活动方案》。 其中提出,鼓励各地增加春节期间消费品以旧换新补贴数量,加大线下实体零售支持力度, 动员企业春节期间持续开展汽车、家电、数码和智能产品相关展销活动,引导企业打造智能 终端等产品体验专区,对到店体验消费者给予更多优惠,加大政策解读和线下体验式消费宣 传力度,营造浓厚换新氛围。 此外,方案还提出,鼓励金融机构与重点商户合作,策划春节专属活动,推出消费红包、消 费立减等优惠,扩大活动覆盖面。结合地方促消费活动,推出支付满减、积分抵现等优惠措 施,鼓励使用数字人民币智能合约消费红包。充分满足小额现金需求,加强手机红包技术保 障。金融机构保障适量网点开门营业,满足群众金融服务需求。 全文如下: 2026"乐购新春"春节特别活动方案 2026年春节将迎来9天假期,为繁荣节日市场、丰富群众文化生活、激发假期消费活力,打造全域联 动、全民乐享的春节消费盛宴,结合农历马年文化内涵与春节消费特点,制定本方案。 一、工作思路 贯彻落实党中央、国务院关于扩大内需、提振消费系列决策部署,深入实施提振消费专项行动,打 造"购在中国"品牌,坚持政府引导、市场主导、全民参与, ...
雪原“马超”火热上演!内蒙古锡林郭勒盟多元文旅矩阵带旺冬季消费
Sou Hu Cai Jing· 2026-02-01 15:20
(央视财经《经济信息联播》)眼下,在内蒙古锡林郭勒盟的茫茫雪原上,冬季蒙古马超级联赛、也就是"马超"正在热闹上演。尽管室外气温低至零下20摄 氏度,但骑手和骏马的速度与激情点燃了整个草原,也带火了当地的冬季文旅市场。 据介绍,这个冬游季,锡林郭勒盟构建起"高端赛事引领、特色活动支撑、精品线路串联"的多元文旅矩阵,带动了周边地区的餐饮消费。 内蒙古锡林郭勒盟某餐饮公司运营总监 田克斯:销售额比起往年同期增长了15%,区外的游客能占到40%。 总台记者 许斌:在内蒙古自治区锡林郭勒盟第三届冬季蒙古马超级联赛总决赛的比赛现场,最考验团队协作与骑手技巧的项目——十公里三人团体接力 赛。每一位选手需在赛道上骑马两圈,并在指定接力区完成两次接力棒交接。十公里的赛程,不仅是对耐力的考验,更是对交接技术的极致挑战。 据了解,比赛按马匹身高分为两组:1.38米及以下组和1.38米以上组,让不同体型的蒙古马都能公平竞技。这次比赛不仅有团体接力赛,还有跑马射箭、跑 马拾哈达等多项传统竞技。锡林郭勒盟是蒙古马的重要产地,全盟马匹存栏约34万匹,占内蒙古马匹总数的30%。除了"马超",当地还推出了一系列特色文 旅活动,带动冬季旅游市场 ...
新闻发布厅丨焦作“一赛一节”亮点抢先看
He Nan Ri Bao· 2025-08-27 23:39
Core Viewpoint - The 12th China Jiaozuo International Tai Chi Competition and 2025 Yuntai Mountain Tourism Festival will be held from September 15 to 21 in Jiaozuo, leveraging the city's status as the birthplace of Tai Chi and the unique geological features of Yuntai Mountain [1][2] Group 1: Event Overview - The event combines sports, cultural tourism, and economic activities, showcasing Jiaozuo's unique characteristics [1] - Since its inception in 1992, the event has been held 11 times, significantly promoting the integration of culture, sports, and tourism in Jiaozuo and enhancing external exchanges [1] Group 2: Event Activities - This year's event features more professional and accessible activities, including individual and team competitions, push hands matches, and elite Tai Chi contests, with over 2,000 athletes participating from both domestic and international backgrounds [2] - Various cultural tourism activities will be organized across 11 counties (cities, districts) in Jiaozuo, including intangible cultural heritage performances, folk experiences, food markets, and singing performances, aimed at blending traditional culture with modern expressions [2] Group 3: Economic Development - The event will also focus on economic activities, integrating into the national unified market, and will include business promotion and project signing to support local economic transformation [2]
夏季平均气温20℃ 湖北神农架夜间消费场景“点燃”避暑经济
Zhong Guo Jing Ying Bao· 2025-08-01 15:57
Core Insights - The article highlights the growing popularity of Shennongjia Forest District as a summer tourist destination, particularly for visitors from Hubei Province and beyond, due to its unique climate and natural beauty [1][2][3] Group 1: Tourism Development - Shennongjia Forest District, known for its average altitude of 1,700 meters and a forest coverage rate of 91.1%, has become a favored spot for summer tourism, with average summer temperatures around 20°C [1] - Muyu Town serves as the main tourist reception center, accounting for over 80% of the total tourist reception in the Shennongjia area, featuring various attractions and facilities [1][2] - Muyu National Tourism Resort has been upgraded to a national-level tourism resort, enhancing its management and operational capabilities [2] Group 2: Economic Impact - The tourism industry is a key driver of economic growth in Muyu Town, with 32 star-rated hotels and over 776 homestays, accommodating more than 30,000 visitors daily [2] - Local government is focusing on improving night-time activities to retain tourists, as evidenced by the launch of the Muyu Creative Free Market, which features cultural events and local products [2][3] Group 3: Future Plans - The Shennongjia Forest District aims to increase tourist numbers and revenue by 10% and 10.4% respectively in 2024, with a target of 5.3 million visitors by 2025 [3][4] - Plans include promoting a balanced development of tourism, integrating various tourism sectors, and developing a snow economy to attract younger consumers [4]
人气足、消费旺 各地特色文旅活动精彩纷呈 假日经济传递强劲“脉动”
Yang Shi Wang· 2025-05-01 12:47
Group 1: Tourism Trends - The "May Day" holiday has sparked a surge in domestic tourism across various scenic spots in China, with significant increases in visitor numbers and engagement in cultural activities [1][3][13] - Dalian's Dongguan Street has seen over 40,000 visitors on the first day of the holiday, which is more than three times the usual daily count, highlighting the area's historical and cultural appeal [3][4][9] - The "May Day" holiday has led to a 50% increase in reservations for the "Hong Kong-Zhuhai-Macao Bridge" tour, indicating a growing interest in major tourist attractions within the Guangdong-Hong Kong-Macao Greater Bay Area [15] Group 2: Cultural and Entertainment Offerings - Dongguan Street features over 150 historical buildings and offers a variety of cultural performances, including traditional music and immersive theater experiences, enhancing the visitor experience [3][6][9] - Jiangsu's Juyuan City has introduced a "City Living Room" concept with innovative night tours that include water curtain light shows and traditional markets, attracting a diverse audience [10][12] - Zhangjiajie's Tianmen Mountain is hosting non-heritage folk shows during the holiday, showcasing local cultural performances that appeal to both domestic and international tourists [17] Group 3: Regional Highlights - Xinjiang's Tianshan Tianchi scenic area has opened for the season after winter, attracting self-driving tourists eager to explore the region's diverse natural landscapes along the S101 highway [18][20] - The cultural richness of Dalian's Dongguan Street, combined with its modern urban setting, creates a unique tourist experience that contrasts historical charm with contemporary vibrancy [3][4][9]