Core Viewpoint - The winter Mongolian Horse Super League, known as "Ma Chao," is currently taking place in the vast snowy plains of Xilin Gol League, Inner Mongolia, attracting attention and boosting the local winter cultural tourism market despite temperatures dropping to -20 degrees Celsius [1]. Group 1: Event Overview - The third Winter Mongolian Horse Super League finals feature a 10-kilometer three-person relay race, testing both team collaboration and rider skills [3]. - The competition is divided into two groups based on horse height: one for horses 1.38 meters and below, and another for those above 1.38 meters, ensuring fair competition among different-sized Mongolian horses [5]. - In addition to the relay race, traditional events such as horse archery and horse "picking hada" are also included, showcasing the cultural heritage of the region [5]. Group 2: Economic Impact - The Xilin Gol League has developed a diverse cultural tourism matrix characterized by high-end events, supporting activities, and premium travel routes, which has positively impacted local dining consumption [7]. - A local restaurant company reported a 15% increase in sales compared to the same period last year, with 40% of customers being from outside the region [9].

Core Viewpoint - The Inner Mongolia Xilin Gol League is hosting the third Winter Mongolian Horse Super League, showcasing traditional equestrian sports and promoting winter tourism despite harsh weather conditions [1][15]. Group 1: Event Overview - The event features a 10-kilometer relay race that tests teamwork and riding skills, with horses reaching speeds of up to 50 kilometers per hour during exchanges [1]. - The competition is structured in a tiered league system, allowing for fair competition among different horse sizes, categorized into groups based on height [4]. - Additional traditional events include horse archery and the "Hada picking" challenge, which requires riders to pick up Hada from the ground while maintaining balance at high speeds [4]. Group 2: Economic Impact - The Mongolian Horse Super League is part of a broader strategy to integrate culture, sports, and tourism, contributing to the local economy by attracting visitors and enhancing winter tourism [6][10]. - The region has seen a significant increase in tourism, with over 4.25 million visitors and a revenue growth of 18% to 5.816 billion yuan during the winter season [14]. - The event alone attracted 24,000 visitors, generating over 20 million yuan in surrounding industry revenue [14]. Group 3: Local Culture and Community - The Mongolian horse, known for its resilience and adaptability, plays a crucial role in the local culture and economy, with approximately 340,000 horses in the region [6]. - Local families, such as that of a young competitor, are deeply involved in equestrian activities, fostering a culture of horsemanship and community engagement [17][19].