Core Viewpoint - The report highlights the financial performance and operational strategies of Gongniu Group Co., Ltd. for the first half of 2025, indicating a decline in revenue and net profit while emphasizing the company's focus on innovation and market expansion in the electrical connection, smart electrical lighting, and new energy sectors [1][9]. Financial Performance - The total revenue for the first half of 2025 was approximately 8.17 billion RMB, a decrease of 2.60% compared to the same period last year [2][3]. - The total profit amounted to approximately 2.49 billion RMB, reflecting a decline of 6.93% year-on-year [2][3]. - The net profit attributable to shareholders was approximately 2.06 billion RMB, down 8.00% from the previous year [2][3]. - The company's net assets decreased by 7.34% to approximately 14.70 billion RMB compared to the end of the previous year [2][3]. Business Overview - Gongniu Group operates primarily in three business segments: electrical connections, smart electrical lighting, and new energy products, focusing on consumer needs and product quality since its establishment in 1995 [4][9]. - The company has established a comprehensive supply chain and production capabilities, enhancing its competitive edge in the market [13][19]. Market Position and Trends - The company is positioned as a leader in the domestic market for electrical connection products, with significant sales in converter and wall switch categories [9][21]. - The demand for electrical connection, smart electrical lighting, and new energy products is expected to continue growing due to rising disposable income and consumption levels in China [8][21]. Innovation and Product Development - The company has introduced innovative products such as the "invisible track socket" and high-end charging solutions, which have received positive market feedback [10][11]. - The new energy segment has shown significant growth, with revenue increasing by 33.52% to approximately 386 million RMB in the first half of 2025 [21][22]. Sales and Marketing Strategies - Gongniu Group employs an integrated online and offline sales strategy, leveraging e-commerce platforms and a vast offline distribution network to enhance market penetration [7][9]. - The company is actively expanding its presence in Southeast Asia and other international markets, aiming for global business growth [7][9].

Investment Rating - The report maintains an "Accumulate" rating for the company with a target price of RMB 59.00 [7][8]. Core Views - The company experienced a revenue decline of 2.60% year-on-year in H1 2025, with a total revenue of RMB 81.68 billion and a net profit of RMB 20.60 billion, down 8.00% year-on-year. The second quarter saw a revenue of RMB 42.46 billion, reflecting a year-on-year decline of 7.37% but a quarter-on-quarter increase of 8.24% [1][2]. - The traditional business is facing growth challenges due to the bottoming out of new home sales, while the company is actively cultivating new energy business and exploring incremental business opportunities [1][2]. - The company’s gross margin for H1 2025 was 42.33%, a decrease of 0.61 percentage points year-on-year, primarily due to fluctuations in raw material prices and changes in product mix [3]. - The company is focusing on high-end branding and exploring international markets, with overseas revenue reaching RMB 1.4 billion in the first half of the year [4]. Summary by Sections Revenue and Profitability - In H1 2025, the company's revenue from electrical connection business was RMB 36.62 billion, down 5.37% year-on-year, while the smart electrical lighting business generated RMB 40.94 billion, down 2.78% year-on-year. The new energy business, however, saw a revenue increase of 33.52% year-on-year, reaching RMB 3.86 billion [2]. - The company’s net profit margin for H1 2025 was 25.22%, a decrease of 1.48 percentage points year-on-year [3]. Investment Forecast and Valuation - The report adjusts the company's net profit forecasts for 2025-2027 downwards by 5.43%, 8.78%, and 11.90% respectively, projecting net profits of RMB 42.71 billion, RMB 44.04 billion, and RMB 47.15 billion for those years. The corresponding EPS is expected to be RMB 2.36, RMB 2.43, and RMB 2.61 [5]. - The company is assigned a target price of RMB 59.00 based on a 25x PE ratio for 2025, indicating a clear long-term growth path despite short-term performance pressures [5].