证券研究报告 公牛集团 (603195 CH) 短期营收增长放缓，积极培育新动能 2025 年 8 月 29 日│中国内地 小家电 公司公布上半年业绩：25H1 实现营收 81.68 亿元（yoy-2.60%），归母净 利 20.60 亿元（yoy-8.00%），扣非净利 18.42 亿元（yoy-3.20%）。其中 Q2 实现营收 42.46 亿元（yoy-7.37%，qoq+8.24）。受新房销售筑底的影 响，传统主业增长放缓。展望未来，公司一方面提质增效，有望维持传统主 业的高盈利能力，另一方面加快培育新能源业务，探索增量业务，维持"增 持"评级。 传统主业增长放缓，加速布局新能源业务 | 华泰研究 | 中报点评 | 投资评级(维持): | 增持 | | --- | --- | --- | --- | | 2025 年 8 月 29 日│中国内地 | 小家电 | 目标价(人民币): | 59.00 | | | | 樊俊豪 | 研究员 | SAC No. S0570524050001 SFC No. BDO986 分品类看，25H1 电连接业务营收 36.62 亿元，同比-5.37%；智能电工照明 业务营 ...

Core Viewpoint - In a challenging business cycle, many companies are struggling with profit tightening and slowing growth, leading to a questioning of the quality of growth. However, some companies are managing to grow against the trend by rediscovering the importance of making the right strategic decisions [2][3]. Group 1: Opportunities in Value Blind Spots - Companies like Bosideng and Gongniu have shown remarkable growth despite market saturation, with Bosideng reporting a revenue increase of 11.6% to 25.9 billion and a net profit increase of 14.3% to 3.51 billion [4][5]. - Bosideng, once perceived as nearing market saturation, found new growth opportunities by shifting its focus back to its core competency in down jackets, which allowed it to redefine its market position [6][7]. - The concept of "value blind spots" is highlighted, where companies often overlook potential opportunities due to internal biases or traditional industry perspectives [9][11]. Group 2: The Need for a Central Axis in Value Consumption Era - The current competitive landscape is characterized by internal competition and price wars, leading to a misinterpretation of what constitutes true customer value [13]. - Customer value is defined as the perceived benefits that customers expect from a brand, which is dynamic and requires continuous strategic adaptation [13][30]. - The "Seven Laws" developed by Junzhi Consulting serve as a foundational framework for companies to navigate complex market conditions and create sustainable customer value [15][30]. Group 3: Strategic Implementation and Dynamic Adaptation - Junzhi Consulting emphasizes the importance of a dynamic strategy that adapts to changing market conditions, as demonstrated by Gongniu's successful launch of strategic products like the track socket [20][21]. - The "Dynamic Law" focuses on establishing a flexible system that can respond to rapid changes in the market, ensuring that companies can maintain a competitive edge [24][30]. - The "Force Law" highlights the importance of concentrating resources on the most promising opportunities, as seen in the case of Bai Xiang, which successfully pivoted to online sales to overcome market challenges [25][28]. Group 4: Long-term Value Creation and Collaboration - Successful companies are characterized by their commitment to long-term value, deep market understanding, and a collaborative approach with external resources [33][34]. - Junzhi Consulting positions itself as a partner in the strategic process, working alongside companies to co-create value rather than merely providing solutions [33][34]. - The ongoing evolution of Junzhi's organizational structure and talent pool aims to enhance its ability to support companies in achieving sustainable high-quality growth [34][35].