Investment Rating - The report maintains an "Accumulate" rating for the company with a target price of RMB 59.00 [7][8]. Core Views - The company experienced a revenue decline of 2.60% year-on-year in H1 2025, with a total revenue of RMB 81.68 billion and a net profit of RMB 20.60 billion, down 8.00% year-on-year. The second quarter saw a revenue of RMB 42.46 billion, reflecting a year-on-year decline of 7.37% but a quarter-on-quarter increase of 8.24% [1][2]. - The traditional business is facing growth challenges due to the bottoming out of new home sales, while the company is actively cultivating new energy business and exploring incremental business opportunities [1][2]. - The company’s gross margin for H1 2025 was 42.33%, a decrease of 0.61 percentage points year-on-year, primarily due to fluctuations in raw material prices and changes in product mix [3]. - The company is focusing on high-end branding and exploring international markets, with overseas revenue reaching RMB 1.4 billion in the first half of the year [4]. Summary by Sections Revenue and Profitability - In H1 2025, the company's revenue from electrical connection business was RMB 36.62 billion, down 5.37% year-on-year, while the smart electrical lighting business generated RMB 40.94 billion, down 2.78% year-on-year. The new energy business, however, saw a revenue increase of 33.52% year-on-year, reaching RMB 3.86 billion [2]. - The company’s net profit margin for H1 2025 was 25.22%, a decrease of 1.48 percentage points year-on-year [3]. Investment Forecast and Valuation - The report adjusts the company's net profit forecasts for 2025-2027 downwards by 5.43%, 8.78%, and 11.90% respectively, projecting net profits of RMB 42.71 billion, RMB 44.04 billion, and RMB 47.15 billion for those years. The corresponding EPS is expected to be RMB 2.36, RMB 2.43, and RMB 2.61 [5]. - The company is assigned a target price of RMB 59.00 based on a 25x PE ratio for 2025, indicating a clear long-term growth path despite short-term performance pressures [5].

Core Viewpoint - In a challenging business cycle, many companies are struggling with profit tightening and slowing growth, leading to a questioning of the quality of growth. However, some companies are managing to grow against the trend by rediscovering the importance of making the right strategic decisions [2][3]. Group 1: Opportunities in Value Blind Spots - Companies like Bosideng and Gongniu have shown remarkable growth despite market saturation, with Bosideng reporting a revenue increase of 11.6% to 25.9 billion and a net profit increase of 14.3% to 3.51 billion [4][5]. - Bosideng, once perceived as nearing market saturation, found new growth opportunities by shifting its focus back to its core competency in down jackets, which allowed it to redefine its market position [6][7]. - The concept of "value blind spots" is highlighted, where companies often overlook potential opportunities due to internal biases or traditional industry perspectives [9][11]. Group 2: The Need for a Central Axis in Value Consumption Era - The current competitive landscape is characterized by internal competition and price wars, leading to a misinterpretation of what constitutes true customer value [13]. - Customer value is defined as the perceived benefits that customers expect from a brand, which is dynamic and requires continuous strategic adaptation [13][30]. - The "Seven Laws" developed by Junzhi Consulting serve as a foundational framework for companies to navigate complex market conditions and create sustainable customer value [15][30]. Group 3: Strategic Implementation and Dynamic Adaptation - Junzhi Consulting emphasizes the importance of a dynamic strategy that adapts to changing market conditions, as demonstrated by Gongniu's successful launch of strategic products like the track socket [20][21]. - The "Dynamic Law" focuses on establishing a flexible system that can respond to rapid changes in the market, ensuring that companies can maintain a competitive edge [24][30]. - The "Force Law" highlights the importance of concentrating resources on the most promising opportunities, as seen in the case of Bai Xiang, which successfully pivoted to online sales to overcome market challenges [25][28]. Group 4: Long-term Value Creation and Collaboration - Successful companies are characterized by their commitment to long-term value, deep market understanding, and a collaborative approach with external resources [33][34]. - Junzhi Consulting positions itself as a partner in the strategic process, working alongside companies to co-create value rather than merely providing solutions [33][34]. - The ongoing evolution of Junzhi's organizational structure and talent pool aims to enhance its ability to support companies in achieving sustainable high-quality growth [34][35].

Investment Rating - The investment rating for the company is maintained at "Buy-A" with a target price of 90.63 CNY for the next six months [4]. Core Views - The company reported stable revenue growth in Q1 2025, with a revenue of 39.2 billion CNY, representing a year-over-year increase of 3.1% [1][2]. - The company is expected to continue leveraging its traditional strengths while rapidly growing its emerging businesses, particularly in the fields of smart electrical appliances and new energy [1][2]. - The net profit margin improved by 0.4 percentage points year-over-year in Q1, attributed to better cost control and an increase in other income [2]. Financial Performance Summary - In 2024, the company achieved a revenue of 168.3 billion CNY, up 7.2% year-over-year, and a net profit of 42.7 billion CNY, up 10.4% year-over-year [1][3]. - The projected earnings per share (EPS) for 2025, 2026, and 2027 are 3.49 CNY, 3.70 CNY, and 3.90 CNY respectively [2][3]. - The company’s revenue is expected to grow from 179.7 billion CNY in 2025 to 206.9 billion CNY in 2027, with net profit increasing from 45.1 billion CNY to 50.4 billion CNY in the same period [3][9]. Operational Insights - The company is focusing on product innovation in its electrical connection business, including the iteration of rail sockets and embedded sockets, and is accelerating its product exports [1]. - In the smart electrical lighting sector, the company aims to enhance its high-end product offerings through full-house Wi-Fi sockets and LED lighting focused on health [1]. - The new energy business is set to expedite the launch of its Tianji series products and strengthen its market position in personal charging piles [1].