Core Points - The Harbin municipal government is launching a series of promotional activities for the 2025-2026 Ice and Snow Season to enhance local consumption and attract tourists [1][3] - The initiative focuses on four main areas: diversified shopping, experiential dining, quality accommodation, and integrated scenarios [1][3] Shopping Sector - The "National Benefit Purchase" campaign will be promoted, with a budget of 20 million yuan allocated for large-scale promotional activities across major shopping malls and supermarkets [3] - Discounts will be offered in various sectors including home appliances, jewelry, and clothing, utilizing strategies like price reductions and cashback [3] - Local e-commerce companies will participate in a "Direct Delivery from Source" event, facilitating efficient online ordering and offline pickup [3] Dining Sector - The dining segment will feature an "Ice City Winter Rhythm" food festival, showcasing a variety of local and international cuisines [4] - The festival aims to blend traditional food with ice and snow elements, creating a unique winter city experience [4] - The 2025 China Barbecue Conference will also be held, including industry exchanges and culinary competitions [4] Accommodation Sector - The accommodation sector will focus on quality service, encouraging hotels to develop ice and snow-themed rooms and improve service standards [4] - Training programs for hotel reception capabilities will be implemented to ensure a comfortable experience for tourists [4] Scenario Creation - The initiative will create themed exhibitions, night markets, and holiday fairs to enhance the shopping atmosphere [5] - Collaborations with well-known appliance brands will establish "Ice and Snow Smart Home Experience Halls" at scenic spots [5] - A combination of government subsidies, corporate discounts, and bank interest reductions will be offered to promote a new consumption model [5]