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三晋大地冰嬉火
Xin Lang Cai Jing· 2026-02-23 22:47
Core Insights - The article highlights the transformation of the Taiyuan Kangpei Rice Field Park into a vibrant winter tourism destination, showcasing the successful integration of agricultural and ice-snow tourism [1][2] - The winter tourism in Shanxi province is experiencing a significant boost, with various regions developing diverse ice-snow activities, thereby changing the traditional tourism pattern of "cold winters and hot summers" [2] Group 1: Taiyuan Kangpei Rice Field Park - The park has introduced multiple ice-snow entertainment projects, along with dining, retail, and accommodation services, effectively turning "idle winter fields" into "income-generating fields" [1] - Since its opening on December 17, 2025, the park has received approximately 500,000 visitors and generated revenue of 8.6 million yuan, positively impacting local dining, lodging, and agricultural product sales [1] Group 2: Shanxi Ice-Snow Economy - Shanxi's ice-snow tourism is thriving, with traditional ski areas like Datong, Xinzhou, and Shuozhou remaining popular, while other regions are launching ice-snow carnivals and cultural experiences [2] - The provincial government has invested 2 million yuan in special subsidies to stimulate winter consumption through ice-snow vouchers, covering various sectors such as skiing, accommodation, and dining [2] - The synergy between local employment opportunities, consumer spending, and innovative business models is transforming ecological advantages into economic growth, positioning ice-snow tourism as a key driver for the region's economy [2]
新疆“冰雪+”激活多元业态引客来
Zhong Guo Xin Wen Wang· 2026-01-16 05:52
Core Insights - Xinjiang's winter tourism is thriving, leveraging its ice and snow resources through an innovative "ice and snow +" model to enhance winter tourism potential [1][4] Group 1: Ice and Snow Attractions - The "Silk Road Ice City" ice and snow world in Changji City has attracted over 150,000 visitors since its opening on December 31, 2025 [1] - The park features over 20 ice and snow entertainment activities, including ice sculptures, penguin interactions, reindeer photo opportunities, snowmobiles, and ice bicycles [2] - Weekly themed performances, such as "Frozen" and "Journey to the West," are held to promote the "ice and snow +" integration and attract visitors [2] Group 2: Diverse Experiences and Economic Impact - The Alatai region is enhancing its ice and snow economy by offering immersive experiences like ice floating, hot air ballooning, paragliding, and sunset parties [2] - The Alatai General Mountain International Ski Resort has received over 500,000 visitors since the start of the new snow season, focusing on the integration of "ice and snow + low-altitude economy" [2] - The first ice floating club in China is set to open in Alatai City in November 2025, expected to attract thousands of visitors during the winter season [2] Group 3: Evolving Tourism Landscape - Xinjiang's ice and snow tourism is transitioning from "shallow consumption" to "deep experience," creating a diversified cultural and tourism ecosystem [4] - The evolving "ice and snow +" model breaks the traditional single-activity tourism pattern, aiming to provide a comprehensive, immersive experience that combines culture, sports, and leisure [4]
视频丨多地解锁“冰雪+”新场景 点燃冬季文旅消费新热潮
Xin Lang Cai Jing· 2025-12-28 06:03
Group 1 - The core idea of the news is the integration of romance and winter tourism in Jilin Changbai Mountain, highlighted by the opening of the "Beautiful Pine Love Forest" marriage registration office, which features a 1314-meter romantic snow path for couples [1][3][4] - The new winter tourism model aims to create a unique cultural tourism brand by combining marriage needs with winter sports and scenic resources, enhancing the overall visitor experience [3][4] - Inner Mongolia is also promoting winter tourism by launching various activities and policies, such as the "Snow Holiday" for students, which is expected to stimulate consumer spending and attract tourists [3][6] Group 2 - The marriage registration office allows couples to register their marriage using their ID cards, and offers additional services like a marriage vow ceremony and romantic travel packages [4] - Inner Mongolia plans to host 159 unique cultural tourism activities and 45 winter tourism routes from November 2025 to March 2026, aiming to attract 300 million domestic tourists and generate a total spending of 450 billion yuan [6] - In Chongqing, the development of ice and snow study tours is seen as a new growth point for winter tourism, with tailored programs for different age groups to engage students in winter sports [6][8]
哈尔滨松花江冰雪嘉年华开园
Xin Lang Cai Jing· 2025-12-25 19:22
Core Viewpoint - The 2026 Harbin Songhua River Ice and Snow Carnival has opened, featuring a record scale of 1.45 million square meters and nearly 60 unique projects for citizens and tourists to enjoy a winter celebration [3] Group 1 - The carnival is the largest in its history, covering an area of 1.45 million square meters [3] - Nearly 60 distinctive projects are being offered, enhancing the experience for visitors [3] - The theme of the event is "Ice and Snow, Joy Together," aiming to create a festive atmosphere [3]