Core Viewpoint - The oral care industry is undergoing a transformation driven by increasing consumer awareness of oral health, with "professionalism" emerging as a new trend. Dengkang Oral (001328.SZ) is transitioning from a single product focus to an oral health ecosystem, leveraging its competitive edge in the sensitive toothpaste segment [4]. Group 1: Company Overview and Market Position - Dengkang Oral was established in 1999 and specializes in the research and sales of oral care products, with toothpaste being its core category. The company has a strong competitive advantage due to its unique sensitive technology, including dual sensitivity technology and bio-glass ceramic materials, which effectively address tooth sensitivity [5]. - Since 2021, Dengkang Oral has maintained over 60% market share in the sensitive toothpaste segment, reaching a new high of 64.7% in 2024 [5]. Group 2: Research and Development - The company's differentiation advantage stems from its continuous investment in research and development, with R&D expense ratios consistently between 3.0% and 3.5%, significantly higher than the industry average [8]. - As of mid-2025, Dengkang Oral has authorized over 260 domestic patents, including more than 30 invention patents, and has participated in drafting national and industry standards [10]. Group 3: Product Strategy and Financial Performance - Dengkang Oral is focusing on high-end product iterations and channel promotion, with products like the "Medical Research 7-Day Repair Toothpaste" priced at 39.9 yuan, double that of traditional products. The new "Recombinant Protein" series, priced at 49.9 yuan, achieved sales of 4.89 million yuan on Douyin in September, ranking first in its category [12]. - The sales proportion of mid-to-high-end toothpaste products reached approximately 40% in the first half of 2025, contributing to improved profitability, with a gross margin of 49.4% in 2024, up 5.3 percentage points year-on-year, and further increasing to 50.5% in the first three quarters of 2025 [12]. Group 4: Strategic Expansion Plans - In December 2025, Dengkang Oral announced its "8462 Leap Action - 14th Five-Year Plan," aiming to expand into four key areas: oral care, smart oral, oral medical, and innovative businesses [20]. - The company plans to invest approximately 113 million yuan by 2026 to focus on the oral health ecosystem, with a goal of doubling revenue and profit during the 14th Five-Year period [22][23]. - As of the third quarter of 2025, Dengkang Oral had cash and cash equivalents totaling nearly 1.5 billion yuan, providing a solid financial foundation for its business upgrades [25].

Core Insights - The company, Dengkang Oral Care, was awarded the title of "Most Respected Enterprise - Consumer Leader" at the 2024-2025 Annual Meeting of Respected Enterprises, recognizing its excellence in operational management, innovation, and social responsibility [1][2] - Dengkang Oral Care has shown strong growth in the sensitive toothpaste market, with a revenue increase of 16.66% and a net profit increase of 15.21% year-on-year as of Q3 2025, indicating robust market competitiveness and profitability [1] - The company maintains a leading position in the sensitive toothpaste sector, with its core brand "Lengsuaning" holding over 60% market share in the offline market [1] Innovation and Product Development - Dengkang Oral Care emphasizes innovation, having developed industry-leading sensitive technology and launched high-end products such as medical research-based sensitive repair toothpaste to meet diverse consumer needs [1] - The company is optimizing its product structure and building a matrix of popular products to cater to personalized consumer demands [1] Sustainability and Social Responsibility - The company is committed to green sustainable development, utilizing photovoltaic and other energy-saving technologies to promote low-carbon transformation [2] - Dengkang Oral Care actively engages in public welfare initiatives, contributing to rural revitalization and oral health education, reflecting its corporate social responsibility [2] - The company has received multiple ESG ratings, including an A grade from Wind and Huazheng, and was awarded the Best ESG Management Listed Company in the 2024 Crystal Ball Awards [2] Future Outlook - The company plans to continue its operational philosophy of compliance, innovation, lean management, and high-quality development, aiming to enhance consumer oral health care products and solutions [2]