Group 1 - The core viewpoint indicates a shift in consumer behavior towards a focus on quality, comfort, and certainty in clothing purchases, moving away from merely chasing trends [1][3][6] - During the 618 shopping period, 45.9% of consumers prioritized the fabric, material, functionality, and performance of clothing [6][8] - A significant 39.9% of consumers emphasized the certainty of quality, focusing on material and craftsmanship, while 34.3% sought brand familiarity, and 30.4% preferred stable styles of basic clothing [3][6] Group 2 - Basic clothing items are increasingly popular, with over 80% of surveyed consumers indicating that more than half of their wardrobe consists of basic styles [3][6] - When selecting basic clothing, 45.7% of consumers consider material as the most important factor, followed by 40.8% who focus on the quality-price ratio [3][6] - Fast fashion brands like Massimo Dutti, MUJI, and H&M lead in the selection of quality basic clothing, with a 38.9% preference rate among consumers [3][6] Group 3 - The introduction of the "Assured Quality Mark" by JD Fashion aims to enhance consumer confidence, with 60% of consumers actively looking for this standard when purchasing clothing [6][8] - The report highlights that nearly 70% of consumers consider platforms with the "Assured Quality" label as their first choice for buying basic clothing [6][8] - Sales data from JD indicates that categories with the "Assured Quality" label experienced explosive growth, with certain items seeing over a 300% year-on-year increase in transaction value [6]

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