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携程:国内长途游占比攀升 出境包车订单涨120%
Core Insights - The report indicates that long-distance travel and in-depth experiences are the main trends for this year's National Day and Mid-Autumn Festival tourism [1] - Domestic long-distance travel orders have increased by 3 percentage points compared to last year [1] - There is a significant demand for outbound long-distance travel, with orders to multiple European destinations doubling [1] - Outbound chartered tours are showing a trend towards deeper experiences, with overall order volume increasing by over 120% year-on-year [1] - The search popularity for "night tours" on the platform has surged, with a month-on-month increase of over 200% [1]
“拼假”策略激活旅游市场新活力 国庆中秋出游高峰前移
Xin Hua Cai Jing· 2025-09-22 08:40
Group 1 - The core viewpoint highlights the significant increase in tourism activity during the upcoming National Day and Mid-Autumn Festival holidays, driven by an extended 8-day holiday and flexible "leave-packing" strategies [1][2] - Data from Meituan Travel indicates a 73% year-on-year increase in tourism bookings for the National Day holiday, with a notable 62% of young travelers from the post-2000 generation [1] - High-star hotel bookings have surged by 115% year-on-year, reflecting a strong demand for quality accommodations during the holiday period [1] Group 2 - The trend of "multi-destination travel" is emerging, with travelers looking to explore multiple cities during the long holiday, leading to a 4.2% increase in transportation service bookings on the Fliggy platform [2] - Long-distance travel and car rental bookings have seen substantial growth, with increases of 53% and 93% year-on-year, respectively [2] - The early peak in holiday travel, particularly from September 27 to 28, indicates a shift in consumer behavior towards more strategic planning for better value and experiences [2]