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携程(TCOM.US)涨近5% 双节旅游数据超机构预期
Zhi Tong Cai Jing· 2025-10-10 14:26
携程发布的《2025国庆中秋双节旅游报告》显示,远途旅行与深度体验成为今年国庆旅游主要趋势,国 内长途游订单占比较去年提升3个百分点,出境长线游也受到游客热捧,多个欧洲目的地订单翻倍。出 境包车游更是呈现深度化趋势,整体订单量同比增长超120%。此外,假期期间,"夜游"在携程上的搜 索热度环比增幅超200%。 周五,携程(TCOM.US)涨近5%,报74.59美元。国证国际发布研报称,据文旅部数据,2025年国庆假期 (8天)国内旅游收入8,090亿元,旅游人次8.9亿,旅游收入/人次总量同比增15%/16%,旅游收入/人次日 均同比增1.0%/1.6%,人均旅游花费911元/人次,略好于该机构此前预期(905元/人次),同比降-0.6%, 对比该机构此前预期-1.2%,降幅较1季度(-6%)、2季度(-3%)持续收窄。 ...
美股异动 | 携程(TCOM.US)涨近5% 双节旅游数据超机构预期
智通财经网· 2025-10-10 14:26
携程发布的《2025国庆中秋双节旅游报告》显示,远途旅行与深度体验成为今年国庆旅游主要趋势,国 内长途游订单占比较去年提升3个百分点,出境长线游也受到游客热捧,多个欧洲目的地订单翻倍。出 境包车游更是呈现深度化趋势,整体订单量同比增长超120%。此外,假期期间,"夜游"在携程上的搜 索热度环比增幅超200%。 智通财经APP获悉,周五,携程(TCOM.US)涨近5%,报74.59美元。国证国际发布研报称,据文旅部数 据,2025年国庆假期(8天)国内旅游收入8,090亿元,旅游人次8.9亿,旅游收入/人次总量同比增 15%/16%,旅游收入/人次日均同比增1.0%/1.6%,人均旅游花费911元/人次,略好于该机构此前预期 (905元/人次),同比降-0.6%,对比该机构此前预期-1.2%,降幅较1季度(-6%)、2季度(-3%)持续收窄。 ...
“双节”假期文旅市场活力奔涌 远途游与深度游成主流
本报记者 梁傲男 据交通运输部消息,10月1日至10月8日,累计全社会跨区域人员流动量预计24.32亿人次,日均3.04亿人 次,同比增长6.2%。业内人士认为,结合官方及多平台数据来看,受多元需求和优质新型供给驱动, 文旅融合为假日消费持续注入新动能。 "夜游经济"的蓬勃发展进一步延展了旅游体验的时空边界。"双节"期间,携程平台夜游搜索热度环比增 长超200%。在石家庄,荣国府、宁荣街推出"红楼梦中人"沉浸夜游,通过快闪、剧本游与舞剧表演, 让游客实现"日游正定城,夜观红楼梦"的完整体验。上海浦东美术馆、南京博物院等场馆的夜间场次热 度同比上涨超5倍;无锡拈花湾、重庆欢乐谷的无人机与烟花秀带动景区热度同比增长超30%。全国举 办的300多场大型灯光秀,共同构筑了夜游作为目的地核心吸引力的地位。 美团旅行相关负责人表示,"文旅+百业"正带火更多旅游目的地。夜游等新模式的兴起,不仅能吸引游 客"多住一晚",还能驱动目的地旅游、餐饮、休闲玩乐等供给全面升级。 携程研究院高级研究员沈佳旎表示,今年"双节"假期反映出旅游消费的核心转向"体验",游客不局限 于"到达"目的地,而是渴望"融入"。这种由表及里的需求变迁正是 ...
携程:国内长途游占比攀升 出境包车订单涨120%
人民财讯10月8日电,10月8日,携程发布的"2025国庆中秋双节旅游报告"显示,远途旅行与深度体验成 为今年国庆旅游主要趋势,国内长途游订单占比较去年提升3个百分点,出境长线游也受到游客热捧, 多个欧洲目的地订单翻倍。出境包车游更是呈现深度化趋势,整体订单量同比增长超120%。此外,假 期期间,"夜游"在携程上的搜索热度环比增幅超200%。 转自:证券时报 ...
“夜经济”激活假日消费新动力:多元业态点亮夜间场景 拉动消费潜能释放
Yang Shi Wang· 2025-10-07 08:46
央视网消息:这个"十一"长假,各地消费市场活力迸发,夜间经济尤为亮眼。夜骑、夜食、夜购、夜游等夜间文旅消费业态成 为许多游客的选择,由此带动的"夜经济"正不断激活中国假日消费的新动力。 江苏无锡:文旅市场火热 乘船夜游古运河受热捧 "白日游乐+夜间消费"模式有效拉长了消费链条 上海的这处海洋公园推出了多场文化主题新演出,夜场从9月27日延续至11月9日,打破8日黄金周到44天金秋季的时空跨越,最 大化拉动乐园旅游量。同时,实现从白天观光到全时体验的供给跨越,以夜间经济点燃消费引擎。 提升夜经济科技含量 为假日消费增添别样色彩 科技与文旅的融合也为假日夜间消费增添别样色彩。在山东曲阜、浙江绍兴、新疆乌鲁木齐等地,无人机秀、灯光烟花秀等多 元活动轮番上演,汇聚成"我爱你中国"的深情告白。 多元夜间消费场景 成为拉动中国假日经济新引擎 夜食、夜购、夜游等多元消费场景吸引八方来客 夜幕降临,在无锡南长街古运河景区,电动游船正载着游客穿梭于千年运河之上。灯火勾勒出两岸的民居、码头和廊桥,清名 桥、伯渎港等历史文化遗迹在夜色中更显韵味。游客们欣赏着两岸江南水乡美景,感受着"船在河中行,人在画中游"的诗意体验。 在甘肃兰州 ...
乡村游火爆、夜游升温……多地文旅市场火热 多元场景激活假日消费引擎
Yang Shi Wang· 2025-10-06 08:00
Group 1 - In Fujian, 129 monitored 4A-level and above scenic spots received 1.56 million visitors during the fifth day of the holiday, marking a 28.8% increase compared to the same period last year [1] - Cumulatively, these tourism units in Fujian welcomed 7.26 million visitors over the first five days of the holiday [1] - Rural tourism in Fujian remains strong, with over 1.11 million visitors recorded at monitored rural tourism sites during the same period [3] Group 2 - In Jiangxi, night tourism is gaining popularity, with over 1 million visitors to the Nanchang Wanshou Palace historical cultural district, more than half of whom visited at night, and over 65% of them being young tourists [4] - The total expected visitor count for the Wuyuan Xian Gao West Lake tourism street in Jiangxi is over 250,000, with night visits accounting for over 70% [6] - In Jiangxi's Jiujiang Gantang Park, over 200,000 visitors participated in lantern viewing activities during the first five days of the holiday, with total visits expected to exceed 300,000 [6] Group 3 - In Hubei, over 1.31 million visitors were received by more than 600 A-level tourist attractions during the first five days of the holiday [7] - The average occupancy rate of star-rated hotels in Hubei reached 78.21% [7] - Various local governments in Hubei implemented convenience measures for tourists, including free parking and discounted entry fees at several attractions [7] Group 4 - In Liaoning, several cultural and museum venues extended their opening hours during the holiday, with the Shenyang Palace Museum hosting night tours from October 6 to 8 [8] - The night tour activities at Shenyang Palace Museum allowed 5,000 visitors per day to access specific areas for free with prior reservation [8] - Other museums in Shenyang, such as the Liaoning Paleontological Museum, also prepared various exhibition activities and extended their hours until 9 PM [9]
“沉浸式”演出、夜游、“音乐+市集”……新场景新体验燃动假期文旅消费活力
Yang Shi Wang· 2025-10-04 02:33
Group 1 - The National Day and Mid-Autumn Festival holiday in China has seen a surge in tourism, with diverse experiences leveraging unique natural landscapes and rich cultural heritage [1] - Beijing has emerged as one of the most popular tourist cities, with the Tiananmen Square giant flower basket being a must-visit attraction, drawing visitors from all over the country [1][3] - During the first three days of the holiday, Tiananmen Square recorded a visitor count of 1.4325 million [3] Group 2 - In Hubei's Daye City, four water performance shows are held daily, themed around "a village that performs," providing an immersive tourism experience with martial arts performances [5] - Zhejiang's Huzhou ancient village Lu Village launched a "Night Tour Carnival Month," featuring vibrant lanterns and bustling street markets, showcasing unique Chinese aesthetics [7] - In Sichuan's Chengdu, a music bus themed "Singing Love to the Motherland" offers an immersive cultural tourism experience, combining music and market scenes [9] Group 3 - The Inner Mongolia Guyang Qin Great Wall National Cultural Park hosted various activities, allowing visitors to experience the historical significance of the Great Wall and local cultural performances [11] - In Xinjiang's Bayingolin, tourists enjoy an immersive experience in the Rob People Village, exploring the natural ecology and historical culture amidst deserts and lakes [13]
高质量发展看中国丨消费“不打烊” 燃旺“夜经济”
Sou Hu Cai Jing· 2025-09-02 01:33
Core Insights - The night economy is becoming a significant driver of high-quality economic development in urban and rural areas, with 60% of domestic residents' consumption occurring at night and over 50% of daily consumption in large shopping malls happening between 6 PM and 10 PM [1][4] - As of late July 2025, there are over 1.65 million night economy-related enterprises in China, with a notable increase in "night tourism" search and comment volumes by approximately 100% [1] Group 1: Night Economy Trends - The night economy is diversifying beyond traditional dining and shopping, incorporating various activities such as night tours, exhibitions, and performances [2][4] - In Guangdong, night dining orders have seen a year-on-year increase of over 21% since July [4] - Yunnan's night economy is also thriving, with 1.07 billion visitors and revenue of 18.1 billion yuan in the first half of the year, reflecting a growth of 10.2% and 8.3% respectively [6] Group 2: Cultural Integration - Cultural creativity is enhancing the night economy, with local cultural elements being integrated into night-time activities, creating immersive experiences for consumers [7] - Events like the "East Lake Cultural Market" in Hunan attracted nearly 200,000 participants and generated over 1.8 million yuan in direct consumption, showcasing the blend of cultural heritage and modern consumerism [9] Group 3: Innovative Night Activities - Innovative night activities, such as night fruit picking and cultural festivals, are being developed to attract visitors and stimulate consumption [2][5] - The integration of agriculture, ecology, and cultural tourism is creating new consumption models, as seen in the activities at the Xiangfeng Modern Agricultural Industrial Park [2]
曾经日落而息 如今彻夜狂欢!我国夜经济正在崛起
Group 1: Night Economy Overview - The traditional urban lifestyle is being transformed, with nighttime becoming a key period for leisure consumption, driving urban development and economic growth [1] - Nighttime consumption spans various sectors including dining, shopping, cultural tourism, and sports, contributing significantly to the economy [1] - In the recent summer cultural and tourism consumption season, approximately 39,000 cultural tourism events were held nationwide, with last year's nighttime tourism expenditure nearing 2 trillion yuan [1] Group 2: Regional Highlights - Xishuangbanna's night market attracts nearly 40,000 visitors daily during the summer, showcasing its unique cultural and tourism offerings [2] - Nanning's night market has seen a 12.65% year-on-year increase in revenue, with over 180 businesses operating under professional management [3] - Quanzhou, a city with over 660 historical buildings, hosted more than 1.41 million visitors in July, marking a 14.8% increase from the previous year [4] Group 3: Cultural and Entertainment Activities - Suzhou's outdoor music events attracted over 400,000 attendees in the first half of the year, enhancing the city's cultural vibrancy [5] - Chongqing's nighttime economy accounts for over 60% of its total consumption, with over 8.05 million visitors recorded in July [6] - Shanghai's night economy has seen a remarkable performance, with nighttime consumption exceeding 88 billion yuan [8][9] Group 4: Innovations in Nightlife - Shanghai has introduced various initiatives to enhance nighttime experiences, including extended operating hours and diverse entertainment options [15] - The city has launched a customized night bus service connecting major landmarks, enhancing accessibility for nighttime activities [15] - New immersive experiences, such as light shows and interactive exhibitions, are being developed to attract both local and international visitors [16][17]
曾经日落而息,如今彻夜狂欢!我国夜经济正在崛起
Group 1 - The traditional urban lifestyle is being transformed, with nighttime becoming a key period for leisure consumption, driving urban development, economic growth, and cultural prosperity [1] - Nighttime consumption spans various sectors including dining, shopping, cultural tourism, and sports, providing new momentum for urban economies [1] - During the summer cultural and tourism consumption season, approximately 39,000 cultural tourism activities will be held nationwide, with last year's nighttime tourism expenditure nearing 2 trillion yuan [1] Group 2 - Xishuangbanna's night market attracts nearly 40,000 visitors daily during the summer, showcasing its unique cultural and tourism offerings [3] - Nanning's night market has seen a 12.65% year-on-year increase in revenue, reflecting the revitalization of urban nighttime activities [6] - Quanzhou, a city with over 660 historical buildings, has hosted over 1.41 million visitors since July, marking a 14.8% increase in tourism [9] Group 3 - Suzhou's various performances attracted over 400,000 attendees in the first half of the year, highlighting the city's vibrant cultural scene [11] - Haikou's diverse nighttime activities generated over 1 million yuan in revenue in the first week, indicating strong consumer interest [13] - Chongqing's nighttime consumption has exceeded 60%, showcasing the city's appeal as a vibrant nighttime destination [15] Group 4 - Shanghai's nighttime economy has reached a total consumption of over 88 billion yuan, with a focus on creating engaging nighttime experiences [20][28] - The city has introduced various initiatives to enhance nighttime consumption, including extended operating hours and optimized transportation options [46] - Shanghai's night tourism has seen a significant increase in visitors, with over 403 million nighttime trips recorded in 2024 [29] Group 5 - The introduction of immersive experiences, such as the night tours at Yuyuan Garden, has attracted significant interest from both domestic and international tourists [31][35] - Cultural exhibitions, like the Egyptian civilization exhibition at the Shanghai Museum, have adopted a 24-hour open model, drawing a large audience [39][41] - The rise of new professions related to nighttime activities, such as drone light shows in Chongqing, reflects the evolving landscape of the nighttime economy [55][56]