活动供给丰富多元，全域联动效应显著。全省各地围绕自身文化资源，策划了涵盖灯会、演艺、非遗、 冰雪、文博、夜游等多种类型的系列活动，形成"全域参与、全民同乐"的节日氛围。如宜宾市多个区县 推出庙会、巡游、灯光秀、民俗歌舞、篝火晚会等，以"演艺+体验+消费"模式喜迎八方游客。 科技赋能与沉浸式体验成为新亮点。多地运用无人机秀、光影秀、水幕激光、元宇宙剧场、AI互动等 科技手段，打造沉浸式文旅新场景。如乐山市峨眉山景区深化与故宫IP融合，举办"紫禁城里过大 年"MR全国首展。 文博场馆热度攀升，"进馆过年"成新风尚。如攀枝花市图书馆、文化馆开展"花城春序·书香纪"春节系 列活动和迎春视觉艺术展；达州博物馆组织非遗手作工坊活动，开设剪纸、年画拓印、写福字等体验。 受米兰冬奥会影响，冰雪旅游与冬季体验产品受热捧。 转自：成都日报锦观 春节假期第六日 全省A级景区接待游客同比增长16% 本报讯 （成都日报锦观新闻记者 王嘉） 记者从四川省文旅厅获悉，2026年春节假期第六日（2月20 日）全省纳入统计的873家A级景区接待游客800.73万人次、门票收入7944.27万元，与2025年大年初四 同口径相比分别增长16.0 ...

具体来看，截至2025年，北京市夜经济消费点位从2019年的22个增至139个，涵盖25个地标、84个打卡 地与30个生活圈。其中，朝阳区以亮马河文化经济带、奥林匹克中心区为核心，成为夜经济主承载区； 通州环球度假区、石景山首钢园等区域凭借独特资源，形成特色增长极，推动全市夜经济均衡发展。 据了解，在激活夜间消费活力方面，北京市通过每周分区域推介的方式，先后发布东城、昌平、顺义等 12区的"夜京城"点位和特色活动场景，涵盖夜间购物、旅游娱乐、美食体验等百余个特色消费场景，同 步推出啤酒节、崇文喜市、各类演出赛事等"夜京城"200余场次主题活动。 来源：上海证券报·中国证券网 上证报中国证券网讯（记者 刘暄）上海证券报记者1月27日从北京市商务局获悉，2025年北京市夜间消 费点位扩容至139个，新增首店1068家，重点商圈客流量与销售额均实现两位数增长。 来源：上海证券报·中国证券网 上证报中国证券网讯（记者 刘暄）上海证券报记者1月27日从北京市商务局获悉，2025年北京市夜间消 费点位扩容至139个，新增首店1068家，重点商圈客流量与销售额均实现两位数增长。 具体来看，截至2025年，北京市夜经济消费点 ...

Core Insights - Ctrip (TCOM.US) shares rose nearly 5% to $74.59 following a report from Guozheng International, which highlighted a significant increase in domestic tourism revenue and participation for the 2025 National Day holiday [1] Group 1: Tourism Revenue and Participation - According to the Ministry of Culture and Tourism, domestic tourism revenue for the 2025 National Day holiday is projected to reach 809 billion yuan, with 890 million tourists expected [1] - The total tourism revenue per capita is expected to increase by 15% year-on-year, while the daily average revenue per capita is projected to grow by 1.0% year-on-year [1] - The average spending per tourist is estimated at 911 yuan, slightly better than previous expectations of 905 yuan, with a year-on-year decline of 0.6%, which is an improvement from earlier forecasts of a 1.2% decline [1] Group 2: Travel Trends - Ctrip's report on the 2025 National Day and Mid-Autumn Festival tourism indicates that long-distance travel and in-depth experiences are becoming the main trends for this year's holiday [1] - The proportion of long-distance domestic travel orders has increased by 3 percentage points compared to last year, and outbound long-haul travel is also seeing a surge in demand, with orders to several European destinations doubling [1] - The trend of "night tours" has seen a significant increase, with search popularity on Ctrip rising over 200% compared to previous periods [1]

Core Insights - Ctrip (TCOM.US) shares rose nearly 5% to $74.59 following a report from Guozheng International, which highlighted positive trends in domestic tourism for the upcoming 2025 National Day holiday [1] Industry Summary - According to the Ministry of Culture and Tourism, domestic tourism revenue for the 2025 National Day holiday (8 days) is projected to reach 809 billion yuan, with 890 million tourist visits, reflecting a year-on-year increase of 15% and 16% respectively [1] - The average tourism revenue per person is expected to be 911 yuan, slightly better than previous expectations of 905 yuan, with a year-on-year decline of 0.6%, which is an improvement compared to earlier forecasts of a 1.2% decline [1] - The decline in average spending has narrowed compared to the first quarter (-6%) and second quarter (-3%) [1] Company Summary - Ctrip's "2025 National Day and Mid-Autumn Festival Travel Report" indicates that long-distance travel and in-depth experiences are the main trends for this year's National Day tourism [1] - The proportion of long-distance domestic travel orders has increased by 3 percentage points compared to last year, while outbound long-distance travel is also gaining popularity, with orders to several European destinations doubling [1] - Outbound chartered tours are showing a trend towards deeper experiences, with overall order volume increasing by over 120% year-on-year [1] - During the holiday period, the search popularity for "night tours" on Ctrip has surged by over 200% compared to the previous period [1]

Group 1 - The total inter-regional mobility during the "Double Festival" period from October 1 to October 8 is expected to reach 2.432 billion person-times, with an average of 304 million person-times per day, reflecting a year-on-year increase of 6.2% [1] - The demand for holiday consumption is significantly released, with cities that are less crowded and have small airports seeing a notable increase in flight bookings, such as Alxa Left Banner in Inner Mongolia and Turpan in Xinjiang, which experienced over a 100% increase in flight bookings year-on-year [1] - The trend indicates that Chinese tourists are increasingly willing to spend on experiences and emotions, moving from popular to niche destinations and from sightseeing to immersive experiences [1] Group 2 - The tourism market during the "Double Festival" shows a deep integration of multiple business formats, with events like the "Wine Must Festival" in Luzhou driving a 45% year-on-year increase in local tourism orders [2] - Cultural experience tourism is on the rise, with significant interest in museum visits and archaeological tours, leading to increased searches for hotels and dining options within 3 kilometers of these attractions [2] - The night tourism economy is thriving, with a more than 200% increase in night tour searches on platforms like Ctrip during the holiday period, showcasing the growing importance of night experiences in attracting visitors [2][3] Group 3 - The integration of "Cultural Tourism + Various Industries" is boosting more travel destinations, with new models like night tourism encouraging longer stays and driving upgrades in local tourism, dining, and leisure services [3] - The shift in tourism consumption towards "experience" rather than merely reaching destinations indicates a maturation of the Chinese tourism market [3]

Core Insights - The report indicates that long-distance travel and in-depth experiences are the main trends for this year's National Day and Mid-Autumn Festival tourism [1] - Domestic long-distance travel orders have increased by 3 percentage points compared to last year [1] - There is a significant demand for outbound long-distance travel, with orders to multiple European destinations doubling [1] - Outbound chartered tours are showing a trend towards deeper experiences, with overall order volume increasing by over 120% year-on-year [1] - The search popularity for "night tours" on the platform has surged, with a month-on-month increase of over 200% [1]

Core Insights - The "night economy" is becoming a new driving force for holiday consumption in China, with various night-time activities such as night rides, dining, shopping, and tourism gaining popularity [1] Group 1: Night Economy Trends - The integration of "daytime entertainment + nighttime consumption" effectively extends the consumption chain [3] - In Shanghai, a marine park has launched multiple cultural theme performances, extending night events from September 27 to November 9, maximizing tourist engagement [5] - Diverse night consumption scenarios are attracting visitors from various regions [6] Group 2: Consumer Behavior and Statistics - In Beijing, the foot traffic in 60 key commercial districts increased by 14.3% during the first four days of the holiday [10][12] - The Chongqing Guanyinqiao commercial area recorded an average daily foot traffic exceeding one million, with monitored enterprises achieving a sales growth of 18.4% in the first two days [12] Group 3: Technological Integration - The fusion of technology and cultural tourism is enhancing night-time consumption experiences, with drone shows and light displays being featured in various locations [13] - The increasing diversity of night consumption scenes is becoming a new engine for driving China's holiday economy [15]

Group 1 - In Fujian, 129 monitored 4A-level and above scenic spots received 1.56 million visitors during the fifth day of the holiday, marking a 28.8% increase compared to the same period last year [1] - Cumulatively, these tourism units in Fujian welcomed 7.26 million visitors over the first five days of the holiday [1] - Rural tourism in Fujian remains strong, with over 1.11 million visitors recorded at monitored rural tourism sites during the same period [3] Group 2 - In Jiangxi, night tourism is gaining popularity, with over 1 million visitors to the Nanchang Wanshou Palace historical cultural district, more than half of whom visited at night, and over 65% of them being young tourists [4] - The total expected visitor count for the Wuyuan Xian Gao West Lake tourism street in Jiangxi is over 250,000, with night visits accounting for over 70% [6] - In Jiangxi's Jiujiang Gantang Park, over 200,000 visitors participated in lantern viewing activities during the first five days of the holiday, with total visits expected to exceed 300,000 [6] Group 3 - In Hubei, over 1.31 million visitors were received by more than 600 A-level tourist attractions during the first five days of the holiday [7] - The average occupancy rate of star-rated hotels in Hubei reached 78.21% [7] - Various local governments in Hubei implemented convenience measures for tourists, including free parking and discounted entry fees at several attractions [7] Group 4 - In Liaoning, several cultural and museum venues extended their opening hours during the holiday, with the Shenyang Palace Museum hosting night tours from October 6 to 8 [8] - The night tour activities at Shenyang Palace Museum allowed 5,000 visitors per day to access specific areas for free with prior reservation [8] - Other museums in Shenyang, such as the Liaoning Paleontological Museum, also prepared various exhibition activities and extended their hours until 9 PM [9]

Group 1 - The National Day and Mid-Autumn Festival holiday in China has seen a surge in tourism, with diverse experiences leveraging unique natural landscapes and rich cultural heritage [1] - Beijing has emerged as one of the most popular tourist cities, with the Tiananmen Square giant flower basket being a must-visit attraction, drawing visitors from all over the country [1][3] - During the first three days of the holiday, Tiananmen Square recorded a visitor count of 1.4325 million [3] Group 2 - In Hubei's Daye City, four water performance shows are held daily, themed around "a village that performs," providing an immersive tourism experience with martial arts performances [5] - Zhejiang's Huzhou ancient village Lu Village launched a "Night Tour Carnival Month," featuring vibrant lanterns and bustling street markets, showcasing unique Chinese aesthetics [7] - In Sichuan's Chengdu, a music bus themed "Singing Love to the Motherland" offers an immersive cultural tourism experience, combining music and market scenes [9] Group 3 - The Inner Mongolia Guyang Qin Great Wall National Cultural Park hosted various activities, allowing visitors to experience the historical significance of the Great Wall and local cultural performances [11] - In Xinjiang's Bayingolin, tourists enjoy an immersive experience in the Rob People Village, exploring the natural ecology and historical culture amidst deserts and lakes [13]

Core Insights - The night economy is becoming a significant driver of high-quality economic development in urban and rural areas, with 60% of domestic residents' consumption occurring at night and over 50% of daily consumption in large shopping malls happening between 6 PM and 10 PM [1][4] - As of late July 2025, there are over 1.65 million night economy-related enterprises in China, with a notable increase in "night tourism" search and comment volumes by approximately 100% [1] Group 1: Night Economy Trends - The night economy is diversifying beyond traditional dining and shopping, incorporating various activities such as night tours, exhibitions, and performances [2][4] - In Guangdong, night dining orders have seen a year-on-year increase of over 21% since July [4] - Yunnan's night economy is also thriving, with 1.07 billion visitors and revenue of 18.1 billion yuan in the first half of the year, reflecting a growth of 10.2% and 8.3% respectively [6] Group 2: Cultural Integration - Cultural creativity is enhancing the night economy, with local cultural elements being integrated into night-time activities, creating immersive experiences for consumers [7] - Events like the "East Lake Cultural Market" in Hunan attracted nearly 200,000 participants and generated over 1.8 million yuan in direct consumption, showcasing the blend of cultural heritage and modern consumerism [9] Group 3: Innovative Night Activities - Innovative night activities, such as night fruit picking and cultural festivals, are being developed to attract visitors and stimulate consumption [2][5] - The integration of agriculture, ecology, and cultural tourism is creating new consumption models, as seen in the activities at the Xiangfeng Modern Agricultural Industrial Park [2]