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上半年银保新单保费占比64% 预计年底将达70%
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-28 08:11
Core Insights - The insurance premium from bank-insurance cooperation accounted for 64% of the new insurance premiums in the first half of the year, expected to approach 70% by year-end, indicating a solidified channel structure dominated by bank-insurance partnerships [1] - The relationship between banks and insurance companies has evolved from merely sharing profits to a comprehensive strategic collaboration across various sectors including ecology, deposits, bonds, custody, and technology [1] Group 1: Trends in Bank-Insurance Cooperation - Four major trends in bank-insurance cooperation have been identified: the establishment of a bank-insurance dominated sales channel, an increase in complex insurance products, the growing importance of ecological services, and the empowerment of the entire bank-insurance operation chain through digital technology [1] - The bank-insurance cooperation is crucial for banks as it serves as a significant source of non-interest income, helping to alleviate the pressure from narrowing net interest margins [2] Group 2: Policy Impact on Growth - The substantial growth of bank-insurance channels is closely linked to recent policy changes, such as the "Report and Action Integration" policy, which encourages a shift from fee-driven models to customer service-centered value creation [3] - The cancellation of the "1+3" cooperation limit allows banks to partner with more insurance companies, thereby expanding collaboration opportunities [3] Group 3: Shift Towards Complex Products - The demand for complex insurance products is increasing, driven by macro trends such as aging population and declining interest rates, with customers showing a preference for long-term savings and protection products [4] - The sales of floating yield products like dividend insurance have been actively promoted by listed insurance companies to reduce rigid liability costs and alleviate long-term interest spread pressure [4]