Core Viewpoint - Jay Chou's entry into Douyin has significantly boosted the stock price of his associated company, Superstar Legend, demonstrating the powerful commercial impact of the "Jay Chou effect" [1]. Group 1: Company Overview - Superstar Legend (06683.HK) is primarily engaged in businesses related to Jay Chou, including concerts, endorsements, and sales of merchandise linked to his intellectual property [11]. - The company was founded by Jay Chou's mother, Ye Huimei, who serves as the controlling shareholder [11]. Group 2: Financial Performance - In 2024, Superstar Legend reported a revenue of 584 million yuan, representing a year-on-year growth of 35.75%, and a net profit of 56 million yuan, up 62.40% from the previous year [11]. - The company's business model focuses on leveraging popular IP content to drive sales and enhance brand visibility [11]. Group 3: Recent Developments - Jay Chou's Douyin account has gained over 2.1 million followers shortly after its launch, marking his return to Chinese social media after five years [1]. - The stock price of Superstar Legend surged over 100%, reaching a peak of 12.86 HKD per share following Chou's announcement [9]. - The company has been actively promoting its IP through various events, including the "Finding Zhou Tongxue" campaign, which features pop-up stores and cultural activities in multiple cities [12].

Core Viewpoint - Jay Chou's entry into Douyin has significantly boosted the stock price of his associated company, Superstar Legend, demonstrating the powerful commercial impact of the "Jay Chou effect" [2][9]. Group 1: Jay Chou's Douyin Entry - Jay Chou officially announced his entry into Douyin, launching his second Chinese social media account "Zhou Tongxue," which features his iconic cartoon avatar [1]. - The entry has sparked widespread discussion online, with the "Jay Chou enters Douyin" topic trending at number two on the hot search list [1]. - As of the report, Jay Chou's Douyin account has surpassed 2.1 million followers [3]. Group 2: Stock Performance of Superstar Legend - Following Jay Chou's Douyin entry, Superstar Legend's stock price surged, with an intraday increase exceeding 100%, reaching a peak of 12.86 HKD per share [9][11]. - The company, founded by Jay Chou's mother, primarily generates revenue from activities related to Jay Chou, including concerts, endorsements, and sales of merchandise [11]. Group 3: Financial Performance of Superstar Legend - In 2024, Superstar Legend achieved a revenue of 584 million CNY, reflecting a year-on-year growth of 35.75%, and a net profit of 56 million CNY, up 62.40% year-on-year [12]. - The company has adopted an IP empowerment business model, leveraging popular IP content to drive sales of its products [12]. Group 4: Marketing and Expansion Activities - Superstar Legend is actively promoting its star IP and expanding its operations, including hosting themed events and pop-up stores related to Jay Chou's concert tour [13]. - The company has also ventured into international markets, with exhibitions in regions like Japan, marking its efforts to expand the reach of the "Zhou Tongxue" IP globally [13].