Core Viewpoint - The entry of Jay Chou into Douyin has led to significant stock movements in related companies, particularly in Hong Kong and A-shares, indicating a strong market reaction to celebrity endorsements and partnerships [1][2]. Group 1: Stock Movements - On July 9, stocks related to Jay Chou experienced a collective surge, with Hong Kong's Giant Legend rising over 165% at one point and closing up 94.38%, with a trading volume exceeding 11.5 billion HKD [1]. - In the A-share market, Fengshang Culture hit the daily limit up, while Zhizhong Home and Meibang Clothing also reached their daily limit, and Haoyang Shares increased by nearly 6% [1]. Group 2: Jay Chou's Douyin Account - Jay Chou officially joined Douyin on July 9, using the name "Zhou Tongxue" and identifying as a singer, with his official avatar being his unique two-dimensional IP image [1]. - As of 5 PM on the same day, Jay Chou's Douyin account had not posted any content but had already garnered 5.35 million followers [1]. Group 3: Company Partnerships - Giant Legend, which is closely tied to Jay Chou, reported an IP creation and operation revenue of 314 million CNY in 2024, primarily from the outdoor interactive variety show "Zhou You Ji 2" and a music talk show featuring Yu Chengqing [1]. - Other listed companies collaborating with Jay Chou include Zhizhong Home, Aima Technology, and China Mobile, with Fengshang Culture involved in planning his 2025 "Carnival" tour and Haoyang Shares providing LED screens for his concerts [2].

Core Viewpoint - Jay Chou's entry into Douyin has significantly boosted the stock price of his associated company, Superstar Legend, demonstrating the powerful commercial impact of the "Jay Chou effect" [1]. Group 1: Company Overview - Superstar Legend (06683.HK) is primarily engaged in businesses related to Jay Chou, including concerts, endorsements, and sales of merchandise linked to his intellectual property [11]. - The company was founded by Jay Chou's mother, Ye Huimei, who serves as the controlling shareholder [11]. Group 2: Financial Performance - In 2024, Superstar Legend reported a revenue of 584 million yuan, representing a year-on-year growth of 35.75%, and a net profit of 56 million yuan, up 62.40% from the previous year [11]. - The company's business model focuses on leveraging popular IP content to drive sales and enhance brand visibility [11]. Group 3: Recent Developments - Jay Chou's Douyin account has gained over 2.1 million followers shortly after its launch, marking his return to Chinese social media after five years [1]. - The stock price of Superstar Legend surged over 100%, reaching a peak of 12.86 HKD per share following Chou's announcement [9]. - The company has been actively promoting its IP through various events, including the "Finding Zhou Tongxue" campaign, which features pop-up stores and cultural activities in multiple cities [12].

Core Viewpoint - Jay Chou's entry into Douyin has significantly boosted the stock price of his associated company, Superstar Legend, demonstrating the powerful commercial impact of the "Jay Chou effect" [2][9]. Group 1: Jay Chou's Douyin Entry - Jay Chou officially announced his entry into Douyin, launching his second Chinese social media account "Zhou Tongxue," which features his iconic cartoon avatar [1]. - The entry has sparked widespread discussion online, with the "Jay Chou enters Douyin" topic trending at number two on the hot search list [1]. - As of the report, Jay Chou's Douyin account has surpassed 2.1 million followers [3]. Group 2: Stock Performance of Superstar Legend - Following Jay Chou's Douyin entry, Superstar Legend's stock price surged, with an intraday increase exceeding 100%, reaching a peak of 12.86 HKD per share [9][11]. - The company, founded by Jay Chou's mother, primarily generates revenue from activities related to Jay Chou, including concerts, endorsements, and sales of merchandise [11]. Group 3: Financial Performance of Superstar Legend - In 2024, Superstar Legend achieved a revenue of 584 million CNY, reflecting a year-on-year growth of 35.75%, and a net profit of 56 million CNY, up 62.40% year-on-year [12]. - The company has adopted an IP empowerment business model, leveraging popular IP content to drive sales of its products [12]. Group 4: Marketing and Expansion Activities - Superstar Legend is actively promoting its star IP and expanding its operations, including hosting themed events and pop-up stores related to Jay Chou's concert tour [13]. - The company has also ventured into international markets, with exhibitions in regions like Japan, marking its efforts to expand the reach of the "Zhou Tongxue" IP globally [13].