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肆月河豚融了3000万:从小品类到全链条、低价格
和讯· 2025-07-24 10:29
Core Viewpoint - The company, Suyue Pufferfish, has completed a 30 million yuan Series B financing round, achieving a post-investment valuation of 450 million yuan, with plans to enhance supply chain construction, expand restaurant networks, and accelerate the incubation of fast-food sub-brands [1][2] Financing and Investment Plans - The recent 30 million yuan funding will primarily be used for supply chain development, including upstream cultivation and processing, as well as retail channel expansion [4][1] - The company aims to invest in new product development and retail, acknowledging that retail can be costly [4][1] Business Growth and Market Position - Following the lifting of the pufferfish ban, Suyue Pufferfish has expanded its business significantly, with over ten locations across various provinces [2][1] - The company has developed a full pufferfish industry chain, including cultivation, processing, and distribution, which is crucial for maintaining competitive pricing [3][1] Supply Chain Development - The supply chain currently covers all provinces in China except Taiwan, with over 1,000 downstream clients, primarily in mid-to-high-end dining [6][1] - The supply chain business is projected to account for approximately 60% of total revenue by 2024, with annual growth rates exceeding 10% [6][1] Response to Market Trends - The company is adapting to a trend of consumer spending downscaling by reducing the price of private dining rooms from over 500 yuan to around 300 yuan [7][1] - A new standardized small store concept, "Suxiaoyue," has been launched in collaboration with JD.com, targeting a lower price point of around 50 yuan per person [7][1] Future Expansion Plans - The standardized small store model is expected to be the main driver of future expansion, with plans to open up to 100 or even 1,000 locations in lower-tier cities [8][1] Industry Insights - The current pufferfish market in China is estimated to be around 10 billion yuan, indicating significant growth potential [14][1] - The company emphasizes the need for better integration of upstream supply chains to stabilize market demand and pricing [14][1]