千百年来，大运河穿越历史的烟云日夜奔流，恰如中华文化生生不息，奔涌向前，早已成为中华民族长 盛不衰的重要文化载体。 淮安因淮河而生，因运河而兴，既是南北水运的枢纽，也是东西交通的桥梁，完整见证了邗沟、隋唐大 运河、京杭大运河三段波澜壮阔的文明进程。 今天，我想请大家一起走进淮安，解码这座"运河之都"的文化基因，感受千年水脉在新时代绽放的蓬勃 生机。 淮安的枢纽基因，早在2500年前已经深深植根。《左传》记载"吴城邗，沟通江淮"，中国大运河的前身 邗沟的开凿，首次联通了江淮水系，让淮安一跃成为"沿于江海，达于淮泗"重要的交通要冲，赢得 了"交通灌溉之利，甲于全国"的美誉。 大运河是长盛不衰的中华民族文化的重要载体。读懂大运河能帮助我们读懂中国，而淮安作为大运河重 要的枢纽城市，也是读懂运河文化、读懂中国文化的重要窗口。 在东方卫视于2025年12月29日播出的《这就是中国》中，复旦大学中国研究院院长张维为教授与淮安市 大运河文化研究中心办公室主任、中国史博士李想，共同开启一场运河文化之旅。 《这就是中国》第314期 李想： 各位观众朋友，大家好。非常荣幸能有这样的机会，向大家推介运河之都，江苏淮安。 隋唐大运河 ...

12月27日，2025"江苏味道"我是厨神淮安县区美食争霸赛在淮阴区富康城·铂悦汇购物中心开赛，现场7 支代表队的厨艺大师们进行了菜品展示、厨艺对决，展示了淮扬菜的特有魅力。 王东 摄（视觉江苏网 供图） （来源：新华日报） ...

政策与市场的协同。有效的政策支持可以加速标准落地与产业升级，应积极推动政策支持、专项资 金支持、产学研协同等模式，完善全链条标准体系，通过制度设计破解市场"不愿投、不敢投、不会 投"难题，为产业发展扫清障碍、搭建平台。同时，发挥市场在资源配置、产品创新与消费升级中的主 导作用，让标准真正服务于产业，而非流于形式。 产业与文化的融合。标准化与产业化不仅是生产流程的统一，更是地方饮食文化的现代表达。应重 视挖掘美食背后的历史传统与生活智慧，通过"美食+文旅""美食+科技""美食+品牌"等多元融合模式， 让产业承载文化，让文化赋能产业，使地方美食在规模化发展中不失底蕴，实现可持续发展。(本文来 源：经济日报 作者：蒋波) 有人质疑：标准化操作会不会让地方特色美食失去烟火气、市井气？是否会抑制创新活力？笔者认 为，在推进地方美食标准化过程中需把握以下几点： 传承与创新的平衡。地方美食的核心竞争力在于独特的工艺传承、风味特征与文化内涵，标准应兼 顾安全和创新，在把握绿色、健康、环保基本原则的同时，把更多空间留给企业去创新，构建"底线标 准+差异创新"的发展路径，适配日新月异的市场需求。 不久前，《淮扬菜(淮安)经典菜肴 ...

Core Insights - The "Water Rhythm Jiangsu" cultural tourism promotion event in Madrid has garnered attention from the Spanish tourism industry, showcasing Jiangsu's natural beauty and cultural heritage [4] - Jiangsu province received 880 million domestic and international tourists in the first three quarters of the year, with total tourism spending reaching 1.3 trillion yuan, marking an approximate 11% year-on-year growth [4] - The "Soo Super" event has driven significant tourism and consumption, with over 380 billion yuan generated from related spending, and 95.9% of attendees engaging in additional purchases beyond ticket sales [5] Tourism and Cultural Integration - Jiangsu launched over 50 cross-regional themed routes and 2,800 unique activities during the "Soo Super" season, promoting the integration of sports, culture, and tourism [5] - The 2023 Huai'an Marathon attracted participants from 31 provinces and 12 countries, generating over 80 million yuan in revenue for local hospitality and dining sectors [6] - In the first three quarters, Jiangsu hosted 213 major events, attracting 5.73 million visitors and generating 3.54 billion yuan in consumption [6] Cultural Development Initiatives - Jiangsu's cultural initiatives include the "Jasmine Blossoms" program, which aims to bring high-quality performances closer to the public, featuring award-winning local productions [7][8] - The province has organized 813 performances across 95 counties and 718 towns since February, integrating various art forms to enhance community engagement [8][9] - Over 1,000 new public cultural spaces have been established, providing platforms for local artists and community participation [9] Technological Integration in Cultural Tourism - Jiangsu's cultural tourism sector is transitioning from resource-based to content-driven strategies, emphasizing innovation over mere expansion [12] - Advanced technologies such as VR, AI, and big data are being utilized to enhance visitor experiences in museums and cultural sites [13][14] - The province has developed a comprehensive data asset of 464 million entries to support smart tourism initiatives, aiming for high-quality development in the cultural tourism industry [14]

Core Viewpoint - Jiangsu Province has issued its first guiding document on "place name economy," aiming to integrate place names with various sectors such as culture, tourism, and local industries to enhance economic development Group 1: Integration of Place Names and Rural Development - The document emphasizes the deep integration of rural place name elements with rural industry development to increase agricultural efficiency, rural vitality, and farmers' income [2] - Initiatives like "Famous Rural Action" and enhancement of rural specialty industries will transform place names from mere cultural symbols into productive elements driving rural brand development [2] - The document also highlights the importance of place names in the construction of beautiful rural areas, including standardizing naming practices and improving signage to reflect local cultural characteristics [2] Group 2: Place Names and Culinary Development - The document creatively combines local cuisine with place names to create new consumption hotspots, launching activities like "Taste of Jiangsu" and "Experience Cuisine by Place Name" [3] - It aims to protect and promote local culinary culture, particularly focusing on regional cuisines such as Huaiyang, Jinling, and Su-Xi, while establishing a comprehensive system for the transmission of place names and culinary heritage [3] - The establishment of a digital promotion system for "place name + cuisine" will facilitate the creation of a "place name food map," encouraging public engagement with local culinary offerings [3] Group 3: Place Names and Cultural Tourism - The document outlines plans to leverage place names as cultural links to enhance the quality of cultural tourism in Jiangsu [4] - It proposes the development of cultural tourism routes that connect significant regional cultures and historical sites, promoting a diverse tourism experience [5] - The document also emphasizes the protection and utilization of revolutionary cultural resources, aiming to create a database of red place names and organize themed activities around historical events [5]

Core Viewpoint - The document outlines a comprehensive initiative by Jiangsu Province to integrate place names with various sectors such as culture, tourism, and industry, transforming them from mere geographical symbols into dynamic cultural entities that can drive economic development [1][5]. Group 1: Integration of Place Names and Industry - The initiative emphasizes the fusion of place names with rural industry to create a new engine for comprehensive rural revitalization, encouraging the use of place names in agricultural branding and product promotion [2]. - It aims to enhance the construction of beautiful rural areas by standardizing place name management and improving signage, thereby linking cultural characteristics with practical applications [2]. - The document also highlights the integration of place name initiatives with postal services to improve logistics and connectivity for rural products, facilitating efficient distribution channels [2]. Group 2: Integration of Place Names and Food - Jiangsu plans to promote local traditional cuisine through campaigns like "Taste of Jiangsu" and "Experience Food by Place Name," enhancing consumer engagement with local food culture [3]. - The establishment of online platforms for local food promotion and live-streaming events aims to modernize the marketing of regional culinary products [3][4]. - The initiative includes the development of a comprehensive food heritage system, focusing on local cuisines and supporting traditional food enterprises to innovate and modernize their offerings [3]. Group 3: Integration of Place Names and Cultural Tourism - The document outlines plans for cultural tourism development by exploring regional cultural themes and creating tourism routes that highlight local heritage and attractions [5]. - It emphasizes the importance of rural cultural tourism, aiming to develop themed tourism areas based on local characteristics and cultural narratives [6]. - The initiative also includes the preservation and promotion of red cultural heritage, linking historical events and figures to place names to enhance cultural education and tourism [6]. Group 4: Implementation and Promotion - A collaborative mechanism among various departments is proposed to ensure the effective implementation of these initiatives, addressing challenges and leveraging resources [6]. - The plan includes a strategy for broad public engagement through traditional and new media to raise awareness and support for the initiatives [6]. - Overall, the initiative seeks to transform place names into vital links between history, culture, and economic development, fostering a high-quality economic environment in Jiangsu [6].

Group 1: Service Industry Performance - The service industry in Huai'an achieved a revenue of 451.91 billion yuan in the first half of the year, marking a year-on-year growth of 23.8%, ranking second in the province [1] - The revenue from the accounting industry reached 267.85 billion yuan, with a year-on-year increase of 29.9% [1] Group 2: Cultural and Tourism Integration - Huai'an's cultural and tourism market saw 26.405 million domestic and international visitors, generating a total tourism revenue of 29.42 billion yuan, with respective year-on-year growths of 13.2% and 12.8% [2] - The cultural, sports, and entertainment sectors within the tourism industry experienced a revenue growth of 22.6% [2] Group 3: Modern Logistics Development - The modern logistics sector in Huai'an reported a revenue of 16.288 billion yuan, reflecting a year-on-year growth of 20.74% [4] - Railway freight volume reached 1.551 million tons, increasing by 47.5%, while air cargo throughput rose by 73.4% to 4,356.7 tons [4] Group 4: Postal and Express Industry Growth - The postal industry generated a total revenue of 2.45 billion yuan, with express delivery revenue reaching 1.86 billion yuan, showing year-on-year increases of 7.1% and 11.5% respectively [5] - The total volume of postal services reached 416 million items, with express delivery volume at 360 million items, marking growths of 20.1% and 18.8% [5] Group 5: Modern Commerce Revitalization - The wholesale sector's sales reached 156.03 billion yuan, growing by 15.89%, while retail sales totaled 98.013 billion yuan, with a growth of 10.09% [7] - The city has implemented consumption promotion activities that have engaged over 418,000 participants, resulting in significant consumer spending [7] Group 6: Project Development and Future Outlook - Major service industry projects in Huai'an completed investments of 4.358 billion yuan, achieving 64.82% of the annual target [8] - The city signed 38 service industry projects worth over 100 million yuan, including five projects exceeding 1 billion yuan [8] - Future initiatives will focus on enhancing the three leading industries, promoting consumption, and accelerating key project construction [9]

Core Viewpoint - The company, Suyue Pufferfish, has completed a 30 million yuan Series B financing round, achieving a post-investment valuation of 450 million yuan, with plans to enhance supply chain construction, expand restaurant networks, and accelerate the incubation of fast-food sub-brands [1][2] Financing and Investment Plans - The recent 30 million yuan funding will primarily be used for supply chain development, including upstream cultivation and processing, as well as retail channel expansion [4][1] - The company aims to invest in new product development and retail, acknowledging that retail can be costly [4][1] Business Growth and Market Position - Following the lifting of the pufferfish ban, Suyue Pufferfish has expanded its business significantly, with over ten locations across various provinces [2][1] - The company has developed a full pufferfish industry chain, including cultivation, processing, and distribution, which is crucial for maintaining competitive pricing [3][1] Supply Chain Development - The supply chain currently covers all provinces in China except Taiwan, with over 1,000 downstream clients, primarily in mid-to-high-end dining [6][1] - The supply chain business is projected to account for approximately 60% of total revenue by 2024, with annual growth rates exceeding 10% [6][1] Response to Market Trends - The company is adapting to a trend of consumer spending downscaling by reducing the price of private dining rooms from over 500 yuan to around 300 yuan [7][1] - A new standardized small store concept, "Suxiaoyue," has been launched in collaboration with JD.com, targeting a lower price point of around 50 yuan per person [7][1] Future Expansion Plans - The standardized small store model is expected to be the main driver of future expansion, with plans to open up to 100 or even 1,000 locations in lower-tier cities [8][1] Industry Insights - The current pufferfish market in China is estimated to be around 10 billion yuan, indicating significant growth potential [14][1] - The company emphasizes the need for better integration of upstream supply chains to stabilize market demand and pricing [14][1]

Core Insights - The rise of local leisure consumption is highlighted by the emergence of new consumption patterns and urban vitality, with 81 cities featuring 3,485 leisure destinations on the "Must-Play List" [2] - The trend of "daily leisure" is growing, with a significant increase in local exploration and entertainment options, as evidenced by a 30% increase in online traffic for key leisure categories on platforms like Dazhong Dianping [3][4] - The demand for immersive and integrated experiences is driving the evolution of leisure businesses, with a notable shift towards complex, immersive, and IP-based business models [5] Industry Trends - The leisure and entertainment sector is experiencing a transformation from occasional experiences to daily leisure activities, with a focus on local exploration [3] - The online traffic for leisure merchants has seen a year-on-year increase of over 30%, with user reviews rising by more than 50% [3] - The market for leisure and entertainment is projected to grow significantly, with estimates suggesting it could reach 5 trillion yuan by 2030, and the online penetration rate expected to exceed 25% [5] Consumer Behavior - Consumers are increasingly seeking local experiences that reflect the lifestyle of residents, such as enjoying local cuisine and participating in traditional activities [4] - The demographic of leisure consumers is shifting, with over 50% of users on platforms like Meituan being under 30 years old, indicating a growing demand for local leisure activities among younger audiences [5] - The integration of dining, accommodation, and entertainment into a single experience is becoming a key attraction for tourists, as seen in the case of the Yangzhou Sanba Dao cultural experience [4]

Core Perspective - The article highlights the rich culinary heritage of Huai'an, which has been recognized as a "World Food City," emphasizing the importance of food culture in the region's identity and economic development [2][21]. Group 1: Culinary Heritage and Innovation - Huai'an cuisine, known for its meticulous ingredient selection and refined cooking techniques, has over 1,300 traditional dishes, with more than 400 unique to the region [6][10]. - The culinary techniques in Huai'an include nearly 40 methods such as braising, stewing, and frying, showcasing the diversity and richness of the local cuisine [6][10]. - Recent innovations in Huai'an cuisine have led to the introduction of new banquet styles, significantly enriching the Huaiyang culinary tradition [10][12]. Group 2: Agricultural Resources and Economic Development - Huai'an benefits from favorable agricultural conditions, with two-thirds of its land being arable, making it a significant base for grain and agricultural product processing [13][15]. - The city has established itself as a key player in the food industry, with nearly 200 large-scale food enterprises contributing to an industry output value exceeding 100 billion yuan [18][20]. - Huai'an has developed several national and provincial agricultural parks, enhancing its agricultural productivity and food industry capabilities [20]. Group 3: Brand Development and International Promotion - The "Huaiwei Millennium" brand has been cultivated to promote local agricultural products, with dedicated stores established in major cities [20][21]. - Huai'an has actively participated in international food exhibitions and cultural exchanges, enhancing its global presence and promoting Huaiyang cuisine [21][23]. - The city has initiated various projects to improve the quality of dining and service, including the establishment of demonstration restaurants and themed dining streets [23].