当前，我国公募基金行业正处在深刻变革与转型的关键时期。随着资本市场改革持续深化、居民财富管 理需求日益多元、金融科技赋能行业创新，公募基金作为连接资本市场与居民财富的重要桥梁，肩负着 更为重大的历史使命与社会责任。 此外，东方基金围绕绿色、低碳、养老进行产品布局，产品线已覆盖主动权益投资、债券投资和养老 FOF等。 践行责任：深化服务内涵筑牢信任根基 今年5月份，中国证监会印发《推动公募基金高质量发展行动方案》，为行业未来的发展绘制了清晰的 蓝图，指明了前进的方向。作为资本市场的重要参与者和居民财富管理的主力军，公募基金业肩负着服 务实体经济与国家战略、助力资本市场健康发展、提升居民福祉的重要使命。东方基金深刻认识到，高 质量发展是行业可持续发展的必由之路。我们将积极顺应趋势，守正创新，从投研核心能力建设、产品 战略布局、投资者服务与陪伴三大维度协同发力，为行业迈向新征程贡献"东方"力量。 固本强基：持续强化核心投研能力 投研能力是公募基金的立身之本。东方基金持续完善投研队伍及投研体系建设，持续加大投研团队投 入，致力于打造"一体化、平台化、多策略"的投研体系。 首先，通过搭建统一的研究平台和决策支持系统，促 ...

专题：北京公募基金高质量发展系列活动 新时代、新基金、新价值 当前，我国公募基金行业正处在深刻变革与转型的关键时期。随着资本市场改革持续深化、居民财富管 理需求日益多元、金融科技赋能行业创新，公募基金作为连接资本市场与居民财富的重要桥梁，肩负着 更为重大的历史使命与社会责任。 今年5月，中国证监会印发《推动公募基金高质量发展行动方案》，为行业未来的发展绘制了清晰的蓝 图，指明了前进的方向。作为资本市场的重要参与者和居民财富管理的主力军，公募基金业肩负着服务 实体经济与国家战略、助力资本市场健康发展、提升居民福祉的重要使命。东方基金深刻认识到，高质 量发展是行业可持续发展的必由之路。我们将积极顺应趋势，守正创新，从投研核心能力建设、产品战 略布局、投资者服务与陪伴三大维度协同发力，为行业迈向新征程贡献"东方"力量。 固本强基：持续强化核心投研能力 投研能力是公募基金的立身之本。东方基金持续完善投研队伍及投研体系建设，持续加大投研团队投 入，致力于打造"一体化、平台化、多策略"的投研体系。 首先，通过搭建统一的研究平台和决策支持系统，促进研究成果的高效转化和投资决策的科学化、系统 化。平台化运作有助于汇聚投研团队 ...

Core Viewpoint - The public fund industry in China is undergoing significant transformation, driven by capital market reforms, diverse wealth management needs, and financial technology innovations, positioning public funds as a crucial bridge between capital markets and individual wealth [1] Group 1: Investment Research and Capabilities - The foundation of public funds lies in their investment research capabilities, with the company focusing on building a comprehensive, platform-based, and multi-strategy investment research system [2] - A unified research platform and decision support system are being developed to enhance the efficiency of research outcomes and the scientific nature of investment decisions [2] - The company is expanding its investment strategy tools, focusing on sectors such as total cycle, healthcare consumption, technology, new energy, quantitative investment, multi-asset allocation, and absolute return strategies to meet diverse investor needs [2] Group 2: Service to the Real Economy and National Strategy - The development of the public fund industry is closely linked to the real economy, with the company committed to helping investors share in the long-term growth of the Chinese economy [3] - The company has launched various products across different risk-return profiles in areas such as active equity management, index enhancement, fixed income, and multi-asset allocation [3] - The focus is on sectors like innovative technology, new energy vehicles, artificial intelligence, and high-end manufacturing to support the growth of technology-driven enterprises [3] Group 3: Enhancing Investor Experience and Trust - The principle of "investor-centric" is fundamental to high-quality development, emphasizing the importance of improving investor experience and fostering a rational investment mindset [4] - The company is transitioning its marketing team from a product sales focus to a customer service orientation, enhancing investor education through various channels [4][5] - Collaborative efforts with banks and universities aim to promote investment knowledge and encourage long-term investment culture among younger demographics [5] Group 4: Future Outlook - The public fund industry is at a critical juncture towards high-quality development, with new opportunities and challenges arising from deepening capital market reforms and evolving investor demands [6] - The company aims to integrate the service of the real economy and national strategy into its development, focusing on enhancing internal control systems, investment research platforms, and industry culture [6] - Continuous improvement in investment capabilities and investor service is prioritized to meet the wealth management needs of diverse investors and enhance their investment experience [6]

首先，通过搭建统一的研究平台和决策支持系统，促进研究成果的高效转化和投资决策的科学化、系统 化。平台化运作有助于汇聚投研团队的集体智慧，形成可持续、可复制的投资管理能力，力求为投资者 创造长期稳健的投资回报。公司不断拓展和丰富投资策略工具，积极布局以总量周期、医药消费、科技 新能源、量化投资、多资产配置、绝对收益目标策略为主导的多投资策略权益投研体系，不断增强应对 市场波动的能力，努力满足投资者多元化、差异化的资产配置需求。 目前，在投研团队建设和投研文化建设方面，东方基金按照长期主义的理念和"稳健投资创造持久价 值"的核心价值观，通过外部招聘与内部培养相结合的方式，建立了成熟的投研人员培养、选拔机制 和"传帮带"的团队氛围，形成了"长期投资、价值投资的理念和多元化投资风格"的投研文化，在投资管 理、产品布局和基金运营等方面，逐步走出了一条"专业化、特色化、精品化"的发展路径。 聚焦本源：服务实体经济与国家战略 公募基金行业的发展与实体经济血脉相连。（下转A04版） （上接A01版）东方基金始终将服务实体经济、帮助投资者分享中国经济长期发展成果作为基金管理的 根本宗旨，按照"合适的产品放在合适的方向上"的工作 ...