Core Viewpoint - Gree Electric Appliances' executive Zhu Lei publicly accused Skyworth of plagiarizing Gree's advertising design style, highlighting a growing tension in the air conditioning market regarding material technology and branding strategies [1][5][6]. Group 1: Market Dynamics and Competition - The air conditioning market remains competitive, with ongoing discussions about the use of aluminum instead of copper in core materials, which has become a focal point for public scrutiny [5]. - Gree has stated it will not increase prices or adopt aluminum technology, while competitors like Haier and Midea are moving forward with such applications [6]. - Gree emphasizes its "true copper" product positioning, asserting that all key components of its air conditioners are made from pure copper, contrasting with Skyworth's ambiguous stance on aluminum technology [9][13]. Group 2: Skyworth's Business Challenges - Skyworth, once a leading television brand, is struggling with a transition from home appliance manufacturing to diversification, including ventures into smart cars and global markets [14][20]. - The company has repeatedly failed to meet its ambitious revenue target of 100 billion yuan, with 2023 revenues at 69.031 billion yuan, a 29.1% increase, but a projected decline in 2024 to 65.013 billion yuan, a 5.8% drop [23]. - Complaints about Skyworth's air conditioning products have surfaced, indicating issues with warranty service and product quality, which could impact brand reputation [15]. Group 3: Automotive Ventures - Skyworth's foray into the automotive sector, initiated in 2010, has faced challenges, particularly in the domestic market, with only about 40,000 units sold in 2024 [24]. - The overseas market has become a crucial support for Skyworth's automotive division, with significant sales in the Middle East, contributing approximately 87.5% of total global sales [24]. - To achieve its revenue goals, Skyworth is considering spinning off its white goods, solar energy, and automotive divisions for additional funding, while also focusing on AI transformation in its operations [25][31].

新浪科技讯 1月6日晚间消息，格力电器CMO朱磊于微博发文炮轰创维电器称，"抄得挺像的，下次别抄 了。" 据朱磊发布配图内容，于创维空调官方视频号发布的一则创维空调海报设计页面，与格力推出的"真铜 实料 格力造"海报高度相似，明显涉嫌抄袭。 新浪科技讯 1月6日晚间消息，格力电器CMO朱磊于微博发文炮轰创维电器称，"抄得挺像的，下次别抄 了。" 据朱磊发布配图内容，于创维空调官方视频号发布的一则创维空调海报设计页面，与格力推出的"真铜 实料 格力造"海报高度相似，明显涉嫌抄袭。 不过，目前该发布于创维空调视频号的海报已经删除。对于涉嫌抄袭一事，截至发稿创维方面暂无回 应。（文猛） 不过，目前该发布于创维空调视频号的海报已经删除。对于涉嫌抄袭一事，截至发稿创维方面暂无回 应。（文猛） 责任编辑：何俊熹 责任编辑：何俊熹 ...