活动现场洋溢着喜庆热烈的节日气氛。精彩的传统舞狮表演率先点燃全场，寓意新年吉祥与商场兴旺；精心准备的巨型蛋糕与全城市民共享，传递着甜蜜与 祝福；紧跟潮流的冬日氛围时尚大秀，则展现了现代商业的活力与魅力。一系列丰富多彩的潮玩活动吸引了大量市民驻足观看、积极参与，商场内人流如 织，消费热情高涨。 本次暖冬消费季不仅是节庆活动的集合，更是鲁西新区聚焦消费新趋势、激发市场新活力的重要举措。近年来，我市在消费领域不断探索创新，催生出众多 新业态、新场景。鲁西新区积极响应，组织辖区内众多企业踊跃参与本次活动。各企业围绕品质消费、绿色消费、智能消费等新兴需求，推出一系列创新产 品、优质服务与重磅福利，全力构建多元化、高品质的消费场景，集中展销新型消费商品，有效促进了消费市场的扩容与提质。 企业端的积极响应成为活动亮点。以利郎男装为例，其位于菏泽万达广场的第三家门店恰逢元旦开业。店铺负责人李玉凤表示："新年第一天，万达广场人 气爆棚。我们借新区暖冬消费季的东风，推出全场6.8折、买一送一等重磅促销，同时店内举办了乐队表演、模特走秀、儿童彩绘等体验活动，让顾客在购 物之余享受更多乐趣。"这一案例生动体现了"政府搭台、企业唱戏、 ...

Core Viewpoint - LILANZ, a well-known Chinese menswear brand, has opened its first overseas store in SkyAvenue, Genting World, Malaysia, marking a significant step in its internationalization strategy [1] Group 1: Store Details - The store covers an area of 268 square meters and follows the brand's "minimalist precision" design philosophy, featuring a gray and white color scheme combined with streamlined displays to create a shopping space that blends technology and artistry [3] Group 2: Brand Background and Strategy - Founded in 1987, LILANZ has developed a comprehensive industry chain covering design, research and development, production, and retail. In 2009, it became the first Chinese menswear brand to be listed on the Hong Kong Stock Exchange [5] - The brand attracts younger consumers through its sub-brand LESS IS MORE and has invested in the Chinese operations of the century-old golf brand Munsingwear, expanding into the outdoor sports market, which lays the groundwork for its international expansion [5] - Malaysia was chosen as the first overseas location due to the strong ties under the Belt and Road Initiative and its strategic position in Southeast Asia, where the growing middle class has a strong demand for quality menswear, aligning well with LILANZ's core customer base [5] Group 3: Future Plans and Market Engagement - The opening of the first store is seen as a new starting point for internationalization, with plans to deepen engagement in the Southeast Asian market while maintaining a minimalist tone and integrating local culture to steadily enhance international influence [5] - The store opening has generated significant buzz on social media platforms, leading to spontaneous consumer engagement [6]