Core Viewpoint - The article discusses the recent performance and market presence of Wei brand's high-end electric vehicle, Gao Shan, highlighting its sales success and customer interest in a competitive market [1][2]. Market Overview - Wei brand is a direct sales system under Great Wall Motors, established in 2024, focusing on electric vehicles with a unified pricing strategy [2]. - The only Wei brand store in a northern tier-four city has seen a consistent increase in customer visits, particularly for the Gao Shan model [3]. Sales Performance - Since the launch of the new Gao Shan in mid-May, foot traffic has remained high, with a significant portion of visitors expressing interest in the Gao Shan model [7]. - The Gao Shan 8 is the most popular variant, accounting for 90% of sales, with a waiting period of about one month for delivery [10][12]. Customer Demographics - The majority of customers are families, particularly those with two children, indicating a target demographic for family-oriented vehicles [15]. - Customers often compare Gao Shan with competitors like Lantu Dreamer and Buick GL8, reflecting a competitive landscape [18][20]. Pricing and Incentives - Gao Shan models offer various financial incentives, including cash discounts and trade-in bonuses, totaling up to 25,000 yuan for customers with old vehicles [12]. - The pricing strategy includes a cash discount of 3,000 yuan and additional trade-in support, making it attractive for potential buyers [12]. Customer Feedback - Some customers have expressed concerns regarding limited terminal discounts compared to competitors and specific design issues with the third-row seating [21]. - The vehicle's delivery time of 25-30 days has led some customers to opt for competitors due to urgency [20]. Competitive Analysis - The article notes that while Gao Shan has garnered interest, its reputation and customer feedback are still developing compared to more established competitors [20]. - The article emphasizes the importance of customer experience and product reliability in influencing purchasing decisions [20].