Core Viewpoint - The article highlights the transformation of the wild fruit "刺梨" (thorn pear) into a billion-dollar industry in Guizhou, showcasing how local ecological advantages can be leveraged to develop unique agricultural products and drive economic growth [1][2]. Group 1: Industry Development - The thorn pear has evolved into a key industry in Guizhou, with its market value reaching over 100 billion yuan [9]. - The cultivation area for thorn pear in Guizhou has stabilized at 1.52 million acres, forming four key industrial belts in Liupanshui, Anshun, Bijie, and Qiannan [9]. - The establishment of Guizhou Chuhai Agricultural Technology Development Co., Ltd. in 2018 has been pivotal in ensuring the purchase of fresh thorn pears at prices above market rates, benefiting local farmers [8]. Group 2: Agricultural Practices - The local government initiated the development of the thorn pear industry in 2015, integrating ecological restoration with agricultural structure adjustment [5]. - Training programs for farmers have been implemented to enhance their technical skills in thorn pear cultivation, leading to improved yields and quality [6][7]. - The forest coverage rate in the region has stabilized at over 63.55%, indicating successful ecological restoration alongside agricultural development [7]. Group 3: Product Innovation - The company has developed over 20 new products from thorn pear, including beverages and health supplements, while securing 26 patents [8][9]. - The focus on technological research and development is crucial for enhancing the market competitiveness of thorn pear products [8]. - The company aims to expand its market reach, including international markets, to further promote thorn pear products [9].

Core Viewpoint - The article highlights the transformation of the wild fruit "刺梨" (thorn pear) into a significant economic asset in Guizhou, evolving into a billion-yuan industry through local initiatives and ecological advantages [2][11]. Group 1: Industry Development - The "刺梨" fruit, previously overlooked, has gained popularity in Guizhou, being developed into beverages and pastries, leading to its emergence as a billion-yuan industry [2][11]. - The local government has recognized the potential of "刺梨" and has integrated its cultivation into ecological restoration and agricultural restructuring efforts since 2015 [6][10]. - By 2019, Guizhou included "刺梨" in its list of 12 agricultural specialty industries, with a stable planting area of 1.52 million acres [11]. Group 2: Agricultural Practices - The cultivation of "刺梨" began with local farmers learning from successful practices in other regions, leading to the establishment of over 2,000 acres of "刺梨" in the area [5][6]. - Technical training and support from agricultural experts have been crucial in ensuring the successful transition from wild to cultivated "刺梨," with a focus on improving yield and quality [7][8]. - The local community has seen a significant increase in knowledge and expertise among farmers, contributing to the establishment of demonstration gardens and standardized cultivation practices [8][10]. Group 3: Economic Impact - The establishment of Guizhou Chuhai Agricultural Technology Development Co., Ltd. in 2018 has facilitated the guaranteed purchase of "刺梨" at prices above market rates, ensuring farmers' profits [10]. - The company has developed over 20 products from "刺梨," including beverages and health supplements, and has secured 26 patents, enhancing the product's market competitiveness [10][11]. - In 2024, the company is projected to purchase over 8,500 tons of "刺梨," generating more than 51 million yuan in income for local farmers [11].

Core Insights - The launch event for the "Spiky Happiness Supercharged" and "Guizhou Village Super × Three Squirrels" co-branded prickly pear beverages took place in Rongjiang County, Guizhou, focusing on cross-industry collaboration and integration to promote Guizhou's agricultural brands nationwide, showcasing diverse practices in rural revitalization [1][3] Product Launch - Five prickly pear beverages were introduced, including electrolyte drinks, fruit juices, and drinks infused with goji berries, highlighting the use of Guizhou prickly pears and Anshun golden prickly pears as primary ingredients [3] - The products utilize fresh fruit cold-pressing and instant high-temperature sterilization technology to preserve the natural vitamin C content of prickly pears, emphasizing the full industry chain advantages of "Guizhou raw materials, Guizhou production, Guizhou brands" [3] Market Strategy - The co-branded products aim to leverage over 1,000 distribution channels of Three Squirrels, targeting the summer tourism and heat-relief markets, with an expected additional sales revenue of over 100 million yuan for Guizhou prickly pear products [3] - The three golden prickly pear beverages are provided by Guizhou Debao Agricultural Technology Co., which focuses on high-quality products and brand collaboration under the guidance of local agricultural authorities [3] Cultural Integration - The event featured a blend of sports, cultural performances, and innovative food offerings, linking prickly pear beverages to health and wellness, thereby injecting cultural vitality into rural industries [5] - Guizhou Qianting Supply Chain Management Co., Ltd. has facilitated the entry of over 160 "Guizhou" agricultural products into seven national railway bureaus, achieving cumulative sales of 230 million yuan, with the new products expected to enhance the brand influence of Guizhou prickly pears [5] Agricultural Branding - Guizhou has incubated 186 regional public brands for agricultural products, published a directory of 90 strong brands, and supported 439 enterprises in obtaining geographical indication trademarks, contributing to the development of high-quality agricultural brands [5]