"十五五"规划建议提出，培育壮大乡村特色产业。 我国独特的自然禀赋孕育了丰富的生态资源，不少地方依托当地特有的生态优势，形成了"人无我 有、人有我优"的特色产业。今起人民日报推出"美丽中国·生态优势下的特色产业"系列报道，展现各地 积极探索如何将生态优势转化为产业优势、发展优势。 ——编者 外表长满尖刺，果肉又酸又涩，在贵州的大山深处，广泛生长着一种金黄色的野果子——外形和口 感均不讨喜，长期以来并不受人关注。 人民日报记者 黄娴 程焕 近些年，这种名叫刺梨的水果在贵州逐渐走红，被开发成饮品、糕点等产品。短短数年，刺梨一跃 成为贵州百亿元级特色优势产业。 深山长野果，野果又走出了深山，成了"致富果"。这一变化如何实现？记者走进贵州六盘水市水城 区，探访刺梨全产业链的发展之路。 "没想到咱们石漠化山区的野果子，能有这么大潜力" 群山高耸，峭壁如刀砍斧削。沿着盘山公路来到水城区野钟苗族彝族布依族乡时，一股险峻之势扑 面而来，这正是典型的喀斯特地貌。 野钟乡林业站站长唐忠广记得，面对满山怪石嶙峋、石漠化的土地广种薄收，当地曾试着发展过核 桃等经济林木，可独特的自然生态环境让不少物种难以适应，作物换了一茬又一茬，乡亲 ...

Core Viewpoint - The article highlights the transformation of the wild fruit "刺梨" (thorn pear) into a significant economic asset in Guizhou, evolving into a billion-yuan industry through local initiatives and ecological advantages [2][11]. Group 1: Industry Development - The "刺梨" fruit, previously overlooked, has gained popularity in Guizhou, being developed into beverages and pastries, leading to its emergence as a billion-yuan industry [2][11]. - The local government has recognized the potential of "刺梨" and has integrated its cultivation into ecological restoration and agricultural restructuring efforts since 2015 [6][10]. - By 2019, Guizhou included "刺梨" in its list of 12 agricultural specialty industries, with a stable planting area of 1.52 million acres [11]. Group 2: Agricultural Practices - The cultivation of "刺梨" began with local farmers learning from successful practices in other regions, leading to the establishment of over 2,000 acres of "刺梨" in the area [5][6]. - Technical training and support from agricultural experts have been crucial in ensuring the successful transition from wild to cultivated "刺梨," with a focus on improving yield and quality [7][8]. - The local community has seen a significant increase in knowledge and expertise among farmers, contributing to the establishment of demonstration gardens and standardized cultivation practices [8][10]. Group 3: Economic Impact - The establishment of Guizhou Chuhai Agricultural Technology Development Co., Ltd. in 2018 has facilitated the guaranteed purchase of "刺梨" at prices above market rates, ensuring farmers' profits [10]. - The company has developed over 20 products from "刺梨," including beverages and health supplements, and has secured 26 patents, enhancing the product's market competitiveness [10][11]. - In 2024, the company is projected to purchase over 8,500 tons of "刺梨," generating more than 51 million yuan in income for local farmers [11].

Core Insights - The launch event for the "Spiky Happiness Supercharged" and "Guizhou Village Super × Three Squirrels" co-branded prickly pear beverages took place in Rongjiang County, Guizhou, focusing on cross-industry collaboration and integration to promote Guizhou's agricultural brands nationwide, showcasing diverse practices in rural revitalization [1][3] Product Launch - Five prickly pear beverages were introduced, including electrolyte drinks, fruit juices, and drinks infused with goji berries, highlighting the use of Guizhou prickly pears and Anshun golden prickly pears as primary ingredients [3] - The products utilize fresh fruit cold-pressing and instant high-temperature sterilization technology to preserve the natural vitamin C content of prickly pears, emphasizing the full industry chain advantages of "Guizhou raw materials, Guizhou production, Guizhou brands" [3] Market Strategy - The co-branded products aim to leverage over 1,000 distribution channels of Three Squirrels, targeting the summer tourism and heat-relief markets, with an expected additional sales revenue of over 100 million yuan for Guizhou prickly pear products [3] - The three golden prickly pear beverages are provided by Guizhou Debao Agricultural Technology Co., which focuses on high-quality products and brand collaboration under the guidance of local agricultural authorities [3] Cultural Integration - The event featured a blend of sports, cultural performances, and innovative food offerings, linking prickly pear beverages to health and wellness, thereby injecting cultural vitality into rural industries [5] - Guizhou Qianting Supply Chain Management Co., Ltd. has facilitated the entry of over 160 "Guizhou" agricultural products into seven national railway bureaus, achieving cumulative sales of 230 million yuan, with the new products expected to enhance the brand influence of Guizhou prickly pears [5] Agricultural Branding - Guizhou has incubated 186 regional public brands for agricultural products, published a directory of 90 strong brands, and supported 439 enterprises in obtaining geographical indication trademarks, contributing to the development of high-quality agricultural brands [5]