Group 1 - The launch of the 2025 Guangdong Lychee Procurement Map aims to facilitate the connection between lychee production and sales, integrating information on lychee varieties, production areas, and market timing [4][5] - The lychee season in China is highlighted, with efforts to assist consumers and distributors in selecting and purchasing quality lychees [3][4] - The promotion of "Suixi Xianpin Lychee" in the Guangdong-Hong Kong-Macao Greater Bay Area is part of a broader initiative to enhance local agricultural products and stimulate economic growth [24][25][26] Group 2 - The 2025 Maoming Lychee Carnival showcases local agricultural products, with a focus on the "Guangdong Three Treasures," including the prominent "Hua Ju Hong" variety [30][36] - The Guangzhou Municipal People's Congress has included the "Guangzhou Morning Tea Heritage Protection Regulations" as a legislative project for 2025, indicating a commitment to preserving local culinary traditions [10][11][12] - The integration of digital technology in rural e-commerce is being promoted through collaborative efforts between educational institutions and local businesses, enhancing the marketing of agricultural products [50][52]

Core Viewpoint - The collaboration between Three Squirrels and Guizhou's "Citrus King" (刺梨) aims to leverage the unique agricultural resources of Guizhou to create innovative beverage products, driving industry upgrades and enhancing local economic development [2][4][8]. Group 1: Product Launch and Innovation - Five innovative drinks featuring "Citrus King" as the core ingredient were launched, showcasing the flavors of Guizhou and integrating local agricultural products with a leading brand [3][4]. - The new products include electrolyte drinks and goji berry citrus juice, utilizing fresh Anshun citrus and cold-pressing technology to preserve high vitamin C content of 2585 mg per 100 grams [9][10]. Group 2: Economic Impact and Market Reach - The collaboration is expected to generate over 100 million yuan in additional marketing revenue for the citrus industry, with products already distributed through over 1,000 channels and 400 supermarkets and online platforms [11][12]. - The partnership aims to enhance the income of local farmers, with an average annual increase of over 3,000 yuan per household through standardized planting and order agriculture models [25][26]. Group 3: Brand Strategy and Agricultural Development - The collaboration represents a strategic move to elevate the "Guizhou" agricultural brand, with 186 regional public brands and 439 enterprises receiving geographical indication certification [28][30]. - The initiative includes a long-term procurement mechanism to support the branding and development of the citrus industry, enhancing packaging design and channel promotion [30][32]. Group 4: Cultural Integration and Community Engagement - The product launch was integrated with local cultural events, such as the "Village Super" football matches, promoting a blend of sports and nutrition, aligning with the "Healthy China 2030" initiative [35][37]. - The event highlighted the importance of community engagement in rural revitalization, showcasing the synergy between local culture and agricultural innovation [36][40].

Core Insights - The launch event for the "Spiky Happiness Supercharged" and "Guizhou Village Super × Three Squirrels" co-branded prickly pear beverages took place in Rongjiang County, Guizhou, focusing on cross-industry collaboration and integration to promote Guizhou's agricultural brands nationwide, showcasing diverse practices in rural revitalization [1][3] Product Launch - Five prickly pear beverages were introduced, including electrolyte drinks, fruit juices, and drinks infused with goji berries, highlighting the use of Guizhou prickly pears and Anshun golden prickly pears as primary ingredients [3] - The products utilize fresh fruit cold-pressing and instant high-temperature sterilization technology to preserve the natural vitamin C content of prickly pears, emphasizing the full industry chain advantages of "Guizhou raw materials, Guizhou production, Guizhou brands" [3] Market Strategy - The co-branded products aim to leverage over 1,000 distribution channels of Three Squirrels, targeting the summer tourism and heat-relief markets, with an expected additional sales revenue of over 100 million yuan for Guizhou prickly pear products [3] - The three golden prickly pear beverages are provided by Guizhou Debao Agricultural Technology Co., which focuses on high-quality products and brand collaboration under the guidance of local agricultural authorities [3] Cultural Integration - The event featured a blend of sports, cultural performances, and innovative food offerings, linking prickly pear beverages to health and wellness, thereby injecting cultural vitality into rural industries [5] - Guizhou Qianting Supply Chain Management Co., Ltd. has facilitated the entry of over 160 "Guizhou" agricultural products into seven national railway bureaus, achieving cumulative sales of 230 million yuan, with the new products expected to enhance the brand influence of Guizhou prickly pears [5] Agricultural Branding - Guizhou has incubated 186 regional public brands for agricultural products, published a directory of 90 strong brands, and supported 439 enterprises in obtaining geographical indication trademarks, contributing to the development of high-quality agricultural brands [5]