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家电巨头竞逐万亿元银发经济赛道
Zheng Quan Ri Bao· 2025-08-19 16:40
Core Insights - The silver economy in China is projected to reach 30 trillion yuan by 2035, with increasing demand for age-friendly and health-oriented home appliances, expanding the industry consumption space [1] - Major home appliance brands such as Konka, Hisense, TCL, and Skyworth are accelerating their entry into the age-friendly appliance sector, creating a diversified competitive landscape [1] - The market currently faces a contradiction: traditional products are severely homogenized, while there is a significant supply gap in the age-friendly segment, presenting opportunities for companies [1] Group 1 - Haier has achieved full coverage of age-friendly living scenarios and is actively promoting scene renovations, collaborating with bathroom companies to launch products like assistive toilets and temperature-controlled showers [2] - Hisense has introduced a "silver mode" television equipped with medical-grade eye protection technology and has partnered with top hospitals to develop a health management platform [2] - Changhong has developed the "Lejia" smart elderly care system, enabling interconnectivity among home appliances, medical devices, and security systems [2] Group 2 - Despite some age-friendly products entering the market, the overall industry is still in its infancy, with many companies only implementing basic modifications like large buttons and handrails, leading to severe product homogenization [3] - There is a significant disparity in consumer preferences across different regions, with economically underdeveloped areas focusing on safety features, while first-tier cities seek advanced configurations like smart health monitoring [3] - The industry calls for "true intelligence" and "true age-friendliness," emphasizing the need for a comprehensive solution that addresses the entire demand-technology-scenario chain [3]
适老化“黑科技”集中亮相西博会
Zhong Guo Qing Nian Bao· 2025-05-27 09:09
Core Insights - The 20th China Western International Expo showcased innovations in the "silver economy," focusing on the integration of smart devices and elderly care services, highlighting how technology is transforming traditional elderly care scenarios [1][2][4] Company Highlights - Zhongjia Intelligent Technology (Wuxi) Co., Ltd. reported over 20 intention orders primarily from elderly care institutions and hospitals, indicating strong market demand [1] - The company emphasized the shift from traditional care models to intelligent solutions, which can reduce accidents and improve elderly care [2][4] - The company views Sichuan as a key market due to its large population and government support for the industry [4] Product Innovations - The expo featured various smart elderly care products, including fall monitoring devices and health monitoring systems that track vital signs like heart rate and breathing [2][6] - Haier's smart home products included over 20 elderly-friendly devices that transmit health data to user-friendly televisions, enhancing disease prevention through continuous monitoring [6][8] - The introduction of assistive technologies such as exoskeleton robots and smart toilets aims to address common challenges faced by the elderly, such as mobility and safety [4][8] Market Trends - The increasing consultation volume and intention orders at the expo reflect a growing interest in elderly care solutions, with one company reporting around 50 intention orders [10] - Toyota's introduction of the bZ3 accessible vehicle targets the mobility needs of the elderly and disabled, indicating a trend towards integrated transportation solutions for healthcare access [10][13] - The potential for collaboration between vehicle manufacturers and healthcare institutions is seen as a way to enhance elderly care services [13]