适老化家电

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家电巨头竞逐万亿元银发经济赛道
Zheng Quan Ri Bao· 2025-08-19 16:40
Core Insights - The silver economy in China is projected to reach 30 trillion yuan by 2035, with increasing demand for age-friendly and health-oriented home appliances, expanding the industry consumption space [1] - Major home appliance brands such as Konka, Hisense, TCL, and Skyworth are accelerating their entry into the age-friendly appliance sector, creating a diversified competitive landscape [1] - The market currently faces a contradiction: traditional products are severely homogenized, while there is a significant supply gap in the age-friendly segment, presenting opportunities for companies [1] Group 1 - Haier has achieved full coverage of age-friendly living scenarios and is actively promoting scene renovations, collaborating with bathroom companies to launch products like assistive toilets and temperature-controlled showers [2] - Hisense has introduced a "silver mode" television equipped with medical-grade eye protection technology and has partnered with top hospitals to develop a health management platform [2] - Changhong has developed the "Lejia" smart elderly care system, enabling interconnectivity among home appliances, medical devices, and security systems [2] Group 2 - Despite some age-friendly products entering the market, the overall industry is still in its infancy, with many companies only implementing basic modifications like large buttons and handrails, leading to severe product homogenization [3] - There is a significant disparity in consumer preferences across different regions, with economically underdeveloped areas focusing on safety features, while first-tier cities seek advanced configurations like smart health monitoring [3] - The industry calls for "true intelligence" and "true age-friendliness," emphasizing the need for a comprehensive solution that addresses the entire demand-technology-scenario chain [3]
新科技、新产品赋能养老服务 银发经济赛道激活传统行业新增长点
Yang Shi Wang· 2025-05-24 02:12
Core Insights - The 11th China International Elderly Care Services Expo showcased new technologies and products in the elderly care sector, highlighting innovations aimed at improving the quality of life for seniors [1] Group 1: Industry Trends - The expo featured over 220 exhibitors from more than 10 countries and regions, including government departments, social organizations, and brand institutions, presenting a wide range of products from traditional elderly care items like wheelchairs to specialized utensils and clothing for seniors [5] - The silver economy is creating new growth opportunities for various traditional industries, with exhibitors presenting over 200 types of elderly products, including home appliances with voice functions that are more suitable for seniors and eligible for a 30% trade-in subsidy for upgrades [7] Group 2: Technological Innovations - Various types of elderly care robots attracted significant attention, including caregiving and companionship robots, such as a robot named Xiaoli that can play Go with seniors, providing both service and emotional companionship [9] Group 3: Regulatory Developments - The first group standard for "Elderly Accompaniment Service" was released at the expo, establishing guidelines for accompaniment institutions, personnel, and processes [10][11] - The standard requires accompaniment personnel to hold health certificates and effectively communicate with seniors and their families, documenting key information during medical visits [13] - It also outlines clear regulations for critical stages of the accompaniment process, including pre-visit preparation, in-visit services, and post-visit follow-ups [14]