Core Insights - The rise of "潮玩" (trendy toys) has transformed from a children's market to a significant cultural phenomenon among adults, creating a multi-billion yuan industry by 2025 [1][5][26] - The popularity of "包搭子" (bag accessories) reflects a shift in consumer behavior, where young people engage in sharing and community building around these trendy products [3][5] - The success of LABUBU, a trendy toy brand, exemplifies the global appeal of Chinese cultural products, with significant sales growth and international interest [5][7] Industry Growth - The trendy toy market in China has seen explosive growth, with LABUBU's parent company, Pop Mart, projected to achieve revenues of 13.038 billion yuan in 2024, more than doubling from 2023 [7] - The overall number of registered trendy toy companies in China increased by 41.08% year-on-year as of June, indicating a robust market environment [7] - China's toy exports have grown significantly, from 4.61 billion USD in 2001 to 46.2 billion USD in 2022, showcasing a tenfold increase over 20 years [11][12] Cultural Impact - Trendy toys serve as cultural carriers, resonating with young consumers' emotional needs and reflecting a blend of traditional culture and modern design [9][14] - The integration of original designs and cultural elements has become crucial for success in the trendy toy market, with companies like Pop Mart focusing on creating their own IPs [17][19] Supply Chain and Innovation - Dongguan is recognized as the "capital of trendy toys" in China, housing over 4,000 toy manufacturers and forming a rapid supply chain that supports the industry [20] - Zhejiang province is emerging as a competitor with innovative technologies, such as 3D printing, contributing to the growth of the trendy toy sector [21] Market Potential - The trendy toy market in China is projected to grow from 63 billion yuan in 2015 to 600 billion yuan in 2023, with an expected growth rate of over 20% annually, potentially reaching 110.1 billion yuan by 2026 [26] - Government policies are increasingly supportive of the cultural and creative industries, further enhancing the prospects for the trendy toy market [26]