Group 1 - The Korea E-Commerce Fair will take place from September 11 to 13, 2025, in Seoul, featuring three main areas: Korean Electronic Service Platform, Korean K-Life Style, and Product (Source Factory) [1] - The fair serves as a professional business service "think tank" for enterprises, providing comprehensive solutions including platform services, payment systems, logistics, warehousing, packaging design, and precise product selection [3] - The association plays a crucial role in promoting Sino-Korean trade cooperation, having established a long-term partnership with the China Daily Consumer Goods Trade Fair for resource sharing and business matching [3] Group 2 - Yiwu enterprises showcased their strengths at the fair through innovative participation models, with the "Good Merchants, Good Products" exhibition featuring 50 booths and over 100 participating Yiwu companies [5] - A dedicated exhibition hall was created by six leading jewelry manufacturers to present high-quality products and trends, serving as a key platform for Yiwu jewelry brands [6] - The fair is recognized as a significant opportunity for companies to expand into international markets and enhance global brand influence, with the next event scheduled for September 17 to 19, 2026 [6]

Group 1: Industry Trends - The design industry is witnessing a significant shift as brands focus on enhancing consumer experience and cultural engagement, indicating a highly competitive market [1][10] - The offline dining sector experienced a boom in design projects, particularly in Hangzhou, where a significant portion of new restaurant openings utilized the same design team [7] - The COVID-19 pandemic led to a drastic change in consumer behavior, with a notable shift from offline dining to online consumption, particularly in the fast food and snack sectors [12][15] Group 2: Consumer Behavior - The current consumer market is characterized by diverse and niche consumption patterns, with a large consumer base for even the most specialized products [2] - Female consumers are increasingly becoming a focal point in product design, as their purchasing frequency and influence on brand success have grown significantly [17] - The emotional connection and experience associated with products are becoming crucial in design, as seen in the example of a pet memorial product designed to evoke positive memories [20] Group 3: Design Evolution - The transition from offline to online design emphasizes the importance of visual appeal and packaging, as online sales require products to stand out in a digital marketplace [15] - The rise of social media and live streaming has transformed packaging design from mere utility to a key marketing tool, focusing on aesthetics and shareability [15] - AI technology is emerging as a tool to enhance design efficiency, but the human element in understanding consumer emotions remains irreplaceable [19][20]