本次所有入围项目仍将采用专家评审和网络票选结合的评选方式，最终评出 2025年 "全国十大高端/轻奢/品质作品""全国好房子"等奖项 ，目前相关测评工作正在有序进行 中。 日前，"2025年中国房企产品测评"全国入围项目进入项目展示阶段。 2025年中国房企产品测评 工作启动于9月中下旬，收到 企业及业内专家推选的优秀项目踊跃参评， 初选的入围项目已于12月3日揭晓。 高端入围项目 详情请戳 《2025年十大作品全国20强揭晓》 点击图片查看入围项目详情 深圳湾澐玺 2025年12月 北京建发·海晏 三山五园里的王府大院 开发企业：建发房产 产品类型： 洋房/小高层住宅 建筑风格： 京派王府中式 轻奢入围项目 长沙招商序 为城立序，美学焕新 开发企业：长沙招商 产品类型：高层住宅 建筑风格：现代 北京建发金茂·观宸 四环城央，公园双轨，建面约110-165㎡宋韵大宅 开发企业： 建发房产、中国金茂 产品类型： 6-18层，洋房、小高层 建筑风格：风雅宋韵 苏州蠡棠森屿 城市森林岛屿的理想栖居 开发企业：经开国控、旭辉建管 产品类型：高层住宅 建筑风格：现代 品质入围项目 合肥嘉宸 悬浮绿洲 一座承载社区温度的 ...

Core Viewpoint - The article discusses the implementation of the "Lighthouse Strategy" by Jianfa Real Estate, aimed at innovating and enhancing product offerings to meet the evolving demands of the real estate market, emphasizing quality, cultural heritage, and advanced living concepts [3][5]. Group 1: Lighthouse Strategy Implementation - Jianfa Real Estate is entering a critical phase of "value deepening" in the real estate industry, introducing the "Lighthouse Strategy" which focuses on sincerity, aesthetics, and value [3]. - The strategy involves a comprehensive product innovation that breaks away from past experiences, establishing high product standards and continuously upgrading the overall product system [3][5]. - The "Lighthouse projects" are characterized by four core features: leading spirit, customer-centricity, cultural heritage, and exquisite craftsmanship, with five pathways for implementation [5]. Group 2: Market Performance and Sales - The Jianfa·Haicheng project in Shanghai launched on September 30, 2025, with a remarkable subscription rate of 128%, becoming a market highlight and achieving top sales figures in Shanghai [5][7]. - Other Lighthouse projects, such as Jianfa Port·Chengqi Ruihu in Xiamen and Jianfa·Haiyan in Beijing, also demonstrated strong sales performance, with significant sales figures and high market recognition [7][13]. - The company plans to continue launching subsequent batches of projects in the fourth quarter following the successful initial sales [5]. Group 3: Land Bank and Financial Health - As of June 30, 2025, Jianfa International reported a total land bank of 12.71 million square meters, with a total land bank value of approximately 249.6 billion yuan, focusing on core cities like Beijing, Shanghai, Hangzhou, Chengdu, and Xiamen [15]. - Over 81% of the land bank was acquired in 2022 or later, indicating a clear trend towards future growth [15]. - Financial indicators remain robust, with an average financing cost of 3.17% and a net debt ratio of 33.4%, positioning the company favorably for future land acquisitions [18]. Group 4: Future Outlook - The company anticipates that the concentrated market entry of Lighthouse projects in the second half of the year will drive sales growth, supported by a solid financial foundation for a billion-yuan land acquisition plan [19]. - The focus will remain on core cities with stable market capacities, ensuring a strategic approach to land acquisition and project development [18][19].