Core Viewpoint - The article discusses the implementation of the "Lighthouse Strategy" by Jianfa Real Estate, aimed at innovating and enhancing product offerings to meet the evolving demands of the real estate market, emphasizing quality, cultural heritage, and advanced living concepts [3][5]. Group 1: Lighthouse Strategy Implementation - Jianfa Real Estate is entering a critical phase of "value deepening" in the real estate industry, introducing the "Lighthouse Strategy" which focuses on sincerity, aesthetics, and value [3]. - The strategy involves a comprehensive product innovation that breaks away from past experiences, establishing high product standards and continuously upgrading the overall product system [3][5]. - The "Lighthouse projects" are characterized by four core features: leading spirit, customer-centricity, cultural heritage, and exquisite craftsmanship, with five pathways for implementation [5]. Group 2: Market Performance and Sales - The Jianfa·Haicheng project in Shanghai launched on September 30, 2025, with a remarkable subscription rate of 128%, becoming a market highlight and achieving top sales figures in Shanghai [5][7]. - Other Lighthouse projects, such as Jianfa Port·Chengqi Ruihu in Xiamen and Jianfa·Haiyan in Beijing, also demonstrated strong sales performance, with significant sales figures and high market recognition [7][13]. - The company plans to continue launching subsequent batches of projects in the fourth quarter following the successful initial sales [5]. Group 3: Land Bank and Financial Health - As of June 30, 2025, Jianfa International reported a total land bank of 12.71 million square meters, with a total land bank value of approximately 249.6 billion yuan, focusing on core cities like Beijing, Shanghai, Hangzhou, Chengdu, and Xiamen [15]. - Over 81% of the land bank was acquired in 2022 or later, indicating a clear trend towards future growth [15]. - Financial indicators remain robust, with an average financing cost of 3.17% and a net debt ratio of 33.4%, positioning the company favorably for future land acquisitions [18]. Group 4: Future Outlook - The company anticipates that the concentrated market entry of Lighthouse projects in the second half of the year will drive sales growth, supported by a solid financial foundation for a billion-yuan land acquisition plan [19]. - The focus will remain on core cities with stable market capacities, ensuring a strategic approach to land acquisition and project development [18][19].