Core Viewpoint - The article discusses the implementation of the "Lighthouse Strategy" by Jianfa Real Estate, aimed at innovating and enhancing product offerings to meet the evolving demands of the real estate market, emphasizing quality, cultural heritage, and advanced living concepts [3][5]. Group 1: Lighthouse Strategy Implementation - Jianfa Real Estate is entering a critical phase of "value deepening" in the real estate industry, introducing the "Lighthouse Strategy" which focuses on sincerity, aesthetics, and value [3]. - The strategy involves a comprehensive product innovation that breaks away from past experiences, establishing high product standards and continuously upgrading the overall product system [3][5]. - The "Lighthouse projects" are characterized by four core features: leading spirit, customer-centricity, cultural heritage, and exquisite craftsmanship, with five pathways for implementation [5]. Group 2: Market Performance and Sales - The Jianfa·Haicheng project in Shanghai launched on September 30, 2025, with a remarkable subscription rate of 128%, becoming a market highlight and achieving top sales figures in Shanghai [5][7]. - Other Lighthouse projects, such as Jianfa Port·Chengqi Ruihu in Xiamen and Jianfa·Haiyan in Beijing, also demonstrated strong sales performance, with significant sales figures and high market recognition [7][13]. - The company plans to continue launching subsequent batches of projects in the fourth quarter following the successful initial sales [5]. Group 3: Land Bank and Financial Health - As of June 30, 2025, Jianfa International reported a total land bank of 12.71 million square meters, with a total land bank value of approximately 249.6 billion yuan, focusing on core cities like Beijing, Shanghai, Hangzhou, Chengdu, and Xiamen [15]. - Over 81% of the land bank was acquired in 2022 or later, indicating a clear trend towards future growth [15]. - Financial indicators remain robust, with an average financing cost of 3.17% and a net debt ratio of 33.4%, positioning the company favorably for future land acquisitions [18]. Group 4: Future Outlook - The company anticipates that the concentrated market entry of Lighthouse projects in the second half of the year will drive sales growth, supported by a solid financial foundation for a billion-yuan land acquisition plan [19]. - The focus will remain on core cities with stable market capacities, ensuring a strategic approach to land acquisition and project development [18][19].

Core Insights - The real estate industry is transitioning from a phase of scale expansion to a focus on value cultivation, with the "Lighthouse Strategy" being central to this shift [1][3] - The "Lighthouse Project" in Beijing, known as Jianfa Haiyan, has received the "Platinum Certification" for residential health performance, marking a significant achievement for the company [1][2] Group 1: Value Reconstruction in Real Estate - The essence of value reconstruction in the real estate sector is a return to the fundamental nature of living environments, emphasizing sincerity and aesthetic value as core principles [1] - The "Lighthouse Strategy" aims to elevate buildings from mere living containers to spaces that embody life dreams, aligning with market demands for aesthetic experience and cultural identity [1][2] Group 2: Technological and Philosophical Innovations - Jianfa Haiyan integrates technological innovation with Eastern living philosophy, creating a multi-dimensional sound environment control system that enhances living quality [2] - The project employs advanced soundproofing technologies, such as specialized windows and thickened walls, to significantly improve noise isolation, reflecting a systematic approach to the "Silence Philosophy" [2] Group 3: Localized Innovation and Industry Impact - Jianfa's localized innovations are expressed through various projects across China, each reflecting unique cultural and technological elements tailored to their respective cities [3] - The company's refusal to replicate models and its focus on local cultural and residential needs not only enrich individual projects but also signal a broader industry shift towards value-driven development [3]