要理解短跑健将的含义，首先需明确房地产开发的常规马拉松赛程。在过去，一个项目从拿地到开盘，经历规划设计、报批报建、施工建设、预售许可等 多个环节，耗时一年多是常态。然而，这一常态现在已被彻底打破。 在这场速度革命中，华润置地一马当先，以一系列项目勾勒出一条崭新的上海速度线。 中环置地中心·望云，创造了令全行业瞩目的上海速度。项目于2024年10月25日拿地，拿地到创意展示间开放仅45天，2025年1月20日便实现首次开盘。这 意味着从土地落袋到房源入市，全程仅用时88天。这一纪录不仅打破了之前由绿城保持的132天纪录，更树立一个短期内难以逾越的记录。 同系列的中环置地中心·润府，也展现了另一种高效路径，拿地当天公布方案，拿地113天开放售楼处、拿地154天开盘，每一个时间节点都彰显高效的项 目推进能力。 2025年上海楼市，一场静默而激烈的百米冲刺正在上演，一批被业界戏称为"短跑健将"的楼盘项目横空出世，以惊人的爆发力，刷新着从土地获取到开放 入市的时间纪录。 01 拿地到开盘，最快88天 见证华润置地的上海速度 开盘现场图 而将这种高效与优质地段结合，则诞生了现象级项目——沄启滨江，在他身上，央企巨头华润置 ...

Core Insights - The Shanghai new housing market is undergoing a significant adjustment, with a focus on quality and structural differentiation as the new norm following the implementation of the "Good House" regulations on September 26 [1][5] - The launch of Jianfa Haichen, the first "lighthouse" project in Shanghai by Jianfa Real Estate, marks a pivotal moment in the market, showcasing the company's innovative approach to high-quality housing [1][6] Market Dynamics - The new housing market in Shanghai is experiencing a deep adjustment, with a clear trend towards quality enhancement and structural differentiation [1] - The "Good House" regulations are encouraging upgrades in design aspects such as balconies and facades, leading to increased market expectations for quality [1] Project Overview - Jianfa Haichen is located in the New Jiangwan City, an area recognized for its ecological advantages and proximity to top educational institutions and businesses, enhancing its appeal to high-quality residents [2][4] - The project has a total area of approximately 100,000 square meters with a low plot ratio of 1.55, featuring a mix of 10 small high-rise buildings and 30 low-rise villas, catering to a diverse range of buyers [5][6] Sales Performance - Jianfa Haichen achieved a remarkable 128% subscription rate during its first launch on September 30, setting multiple sales records for high-value projects in Shanghai [5] - The project continues to attract attention with its ongoing sales and the opening of a real-life display area, reinforcing its status in the market [5] Product Features - The project emphasizes high-quality living standards with features such as multiple balconies, efficient space utilization, and premium finishes, including top-tier kitchen and bathroom fixtures [6][7] - Jianfa Haichen incorporates cultural elements and craftsmanship, reflecting a unique "Sea-Pai Oriental" aesthetic that blends global styles with traditional Chinese culture [6][7] Strategic Framework - Jianfa Real Estate's "Lighthouse Strategy" aims to innovate housing products by focusing on customer needs and integrating cultural, value, strategy, and technology dimensions [6][7] - The company has developed a six-dimensional value system to enhance the living experience, emphasizing safety, comfort, and sustainability in its housing offerings [7]

Core Insights - The real estate business of Jianfa Co. reported a contract sales amount of 95.74 billion yuan, a year-on-year increase of 12.6% for the first three quarters of 2025 [1] - Lianfa Group's contract sales reached 19.45 billion yuan, showing a significant year-on-year increase of 53.3% [1] - Jianfa Co. recorded a net profit of 1.45 billion yuan, a decline of 9.65% year-on-year, while Lianfa Group reported a net loss of 1.04 billion yuan [1] Group 1: Financial Performance - Jianfa Co. made a provision for inventory impairment of 0.817 billion yuan based on prudence [1] - Lianfa Group's net profit has been declining significantly since 2021, with a loss of 2.01 billion yuan in 2024 [1] - The net profit contribution from Lianfa Group to Jianfa Co.'s real estate segment was -1.006 billion yuan, a decrease of 0.634 billion yuan year-on-year [1] Group 2: Strategic Developments - Lianfa Group has invested over 10 billion yuan in acquiring 10 land parcels in cities like Nanjing, Xiamen, Shenzhen, and Shanghai, with high premium rates [2] - Lianfa Group's management indicated a focus on increasing land reserves in first and second-tier cities and improving inventory turnover [2] - Jianfa Co. has launched the "Lighthouse Project" strategy in key cities, focusing on high-quality locations and products [3] Group 3: Market Positioning - Lianfa Group is targeting young consumers with its "New Zhu" product series, focusing on affordable, high-quality housing in core urban areas [2] - Jianfa Co.'s "Lighthouse Project" in Beijing, "Jianfa Haiyan," achieved significant sales, ranking first in both units sold and sales amount in Haidian District [3] - The success of Jianfa Co.'s projects indicates strong market demand, but challenges remain in balancing cost and profitability [3]

Core Viewpoint - The article discusses the implementation of the "Lighthouse Strategy" by Jianfa Real Estate, aimed at innovating and enhancing product offerings to meet the evolving demands of the real estate market, emphasizing quality, cultural heritage, and advanced living concepts [3][5]. Group 1: Lighthouse Strategy Implementation - Jianfa Real Estate is entering a critical phase of "value deepening" in the real estate industry, introducing the "Lighthouse Strategy" which focuses on sincerity, aesthetics, and value [3]. - The strategy involves a comprehensive product innovation that breaks away from past experiences, establishing high product standards and continuously upgrading the overall product system [3][5]. - The "Lighthouse projects" are characterized by four core features: leading spirit, customer-centricity, cultural heritage, and exquisite craftsmanship, with five pathways for implementation [5]. Group 2: Market Performance and Sales - The Jianfa·Haicheng project in Shanghai launched on September 30, 2025, with a remarkable subscription rate of 128%, becoming a market highlight and achieving top sales figures in Shanghai [5][7]. - Other Lighthouse projects, such as Jianfa Port·Chengqi Ruihu in Xiamen and Jianfa·Haiyan in Beijing, also demonstrated strong sales performance, with significant sales figures and high market recognition [7][13]. - The company plans to continue launching subsequent batches of projects in the fourth quarter following the successful initial sales [5]. Group 3: Land Bank and Financial Health - As of June 30, 2025, Jianfa International reported a total land bank of 12.71 million square meters, with a total land bank value of approximately 249.6 billion yuan, focusing on core cities like Beijing, Shanghai, Hangzhou, Chengdu, and Xiamen [15]. - Over 81% of the land bank was acquired in 2022 or later, indicating a clear trend towards future growth [15]. - Financial indicators remain robust, with an average financing cost of 3.17% and a net debt ratio of 33.4%, positioning the company favorably for future land acquisitions [18]. Group 4: Future Outlook - The company anticipates that the concentrated market entry of Lighthouse projects in the second half of the year will drive sales growth, supported by a solid financial foundation for a billion-yuan land acquisition plan [19]. - The focus will remain on core cities with stable market capacities, ensuring a strategic approach to land acquisition and project development [18][19].