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北京图书订货会解锁文创新玩法 “大先生的毛背心”成爆款
Xin Lang Cai Jing· 2026-01-09 23:52
Core Insights - The 2026 Beijing Book Ordering Fair is taking place at the China International Exhibition Center, creating a vibrant "cultural and creative universe" with various publishers showcasing their products [1] Group 1: Cultural and Creative Products - The "Lu Xun" cultural and creative products are the most popular at the fair, with items like the "Lu Xun series wool vest" attracting significant attention and sales [2] - Publishers are actively transforming their major intellectual properties into cultural and creative products, with the China Publishing House showcasing nearly a hundred items, including classic series and new launches [2] Group 2: Cultural Creative Alliance - The "Cultural Creative Alliance," led by the Beijing Taihu Publishing Exhibition Trade Center, features nearly 300 selected cultural creative products, achieving sales of over ten thousand yuan on the first day [3] - The alliance emphasizes the integration of publishing and cultural creativity, showcasing three main product series: intangible cultural heritage, cultural museum collaborations, and publishing co-branded products [3] Group 3: Beijing Publishing Group's Showcase - The Beijing Publishing Group is presenting over 2,500 quality products, including books, journals, and cultural creative items, during the fair, along with hosting more than ten cultural activities [4] - The exhibition area of the Beijing Publishing Group is designed to highlight its diverse publishing ecosystem, featuring distinct zones for product displays, AI education, and cultural interactions [4] Group 4: Digital Products - The media area prominently displays over 80 types of digital products, including e-books, audiobooks, and digital platforms, with a focus on the "Beijing Cultural Book Series" available for free trial reading [5]
“大先生的毛背心”成爆款
Group 1 - The 2026 Beijing Book Ordering Fair is being held at the China International Exhibition Center, showcasing a vibrant "cultural and creative universe" with various publishers participating [2] - The "Lu Xun" cultural and creative products are particularly popular, with items like the "Lu Xun series - Big Master's Wool Vest" attracting significant attention and sales [3] - The "Cultural and Creative Alliance" has made a strong appearance, featuring nearly 300 selected cultural and creative products and achieving sales of over ten thousand yuan on the first day [4] Group 2 - The Beijing Publishing Group is showcasing over 2,500 quality publications, including books, periodicals, cultural products, and multimedia products, during the fair [6] - The exhibition area of the Beijing Publishing Group is designed to highlight the integration of traditional elements with modern technology, featuring distinct zones for various product displays [6] - The multimedia area displays over 80 types of digital products, including e-books and audio materials, with a focus on promoting Beijing's cultural heritage [7]
呈现京味儿文化盛宴,北京出版集团精品力作亮相图书订货会
Core Viewpoint - The 2026 Beijing Book Ordering Conference showcased over 2,500 quality books, journals, and cultural products, highlighting the integration of traditional culture with modern technology in the publishing industry [1][3]. Group 1: Exhibition Highlights - The Beijing Publishing Group's exhibition area featured a prominent design, occupying 310 square meters, with a layout that included key product display areas, an "AI + Education" section, and cultural interaction zones [3][10]. - Key products on display included significant publications such as "China Railway and National Modernization Series" and "Great Power Governance: China's Governance Perspective," reflecting historical depth and contemporary relevance [5][8]. Group 2: AI and Education Innovations - The "AI + Education" section showcased a range of artificial intelligence devices and digital education applications, demonstrating the group's commitment to educational digital transformation [8][10]. - Notable products included the "Intelligent Learning Machine" and "AI Smart Classroom," which have been implemented in 7,800 kindergartens, serving over 112,000 teachers and 58,000 parents [10]. Group 3: Cultural Interaction and Activities - The cultural interaction area featured 12 diverse reading promotion activities, including new book recommendations and expert discussions, attracting significant visitor engagement [11][13]. - A variety of cultural and creative products were available for sale, including artistic badges and themed bags, enhancing the cultural experience for attendees [13].