Group 1 - A replica of Lu Xun's wool vest has become a surprising bestseller at the 2025 Shanghai Book Fair, driven by a surge in interest from young consumers and endorsements from notable figures [1] - The vest, inspired by a classic image of Lu Xun, was originally knitted by Xu Guangping in 1926 and has been accurately reproduced by the "Humanities Treasure" brand, utilizing modern techniques to fit contemporary wearing habits [1] - The product has exceeded market expectations, selling over 600 units at a price of 166 yuan, and has become the top-selling cultural shirt on the Taobao platform, with a pre-sale model initiated for delivery within 15 days [1] Group 2 - The success of the Lu Xun vest reflects a broader trend among publishing institutions exploring the "publishing + cultural creativity" model, with many publishers forming specialized teams to develop systematic and differentiated cultural products [1] - However, the journey of cultural product development is not without challenges, as the director of the cultural creativity department at the People's Literature Publishing House acknowledges that the popularity and audience base of classic IPs are crucial for success [2] - The industry recognizes that successful cultural products require deep "secondary creation" rather than simple replication of cultural relics or IPs, emphasizing the need for designers to connect original stories with contemporary consumer needs [2]