Core Viewpoint - Beixin Ruifeng Fund has rebranded to Huayin Fund Management Co., Ltd. following significant growth in assets under management, reaching over 20 billion yuan, driven by a single fund attracting 17.1 billion yuan in the third quarter [1][2][5]. Group 1: Company Name Change - The company officially announced its name change on November 19, completing the necessary registration procedures and planning to apply for a new securities and futures business license [2]. - The name change is primarily aimed at brand upgrading and positioning, reflecting changes in management and operational structure [3]. Group 2: Management Changes - Significant management changes occurred just before the rebranding, with multiple senior executives resigning and new appointments made, including Zhao Weijing as the new supervisor and Wang Bo as the new Chief Information Officer [4]. - The new management team is focused on enhancing the research and investment structure, shifting towards a platform-based approach [3]. Group 3: Asset Growth - In the third quarter, the fund's management scale surged to 20.79 billion yuan, up from 2.7 billion yuan at the end of the previous half-year, with over 160 billion yuan in subscriptions [5]. - The Beixin Ruifeng Ding Sheng Short-term Bond Fund contributed significantly, attracting over 17 billion yuan, with nearly 100% of its shares held by individual investors [6]. Group 4: Future Development Strategy - The company aims to focus on four core development directions: boutique, market-oriented, digital, and compliant operations, to strengthen its foundation for future growth [6].

Core Viewpoint - The company has experienced significant growth in assets under management, reaching 207.9 billion yuan in Q3, driven by a single fund attracting 17.1 billion yuan in subscriptions, leading to a rebranding from Beixin Ruifeng Fund to Huayin Fund [1][3][4] Company Name Change - On November 19, the company officially announced its name change to "Huayin Fund Management Co., Ltd." after completing the necessary registration procedures [1] - The name change is primarily aimed at brand upgrading and positioning, with no impact on existing contracts or legal relationships [2][3] Management Changes - The company underwent a significant management overhaul just before the name change, with multiple senior executives resigning and new appointments made [2][3] - The new management is focused on transforming the investment research structure and enhancing collaboration with traditional banking channels and internet platforms [2][4] Asset Growth - In Q3, the company saw its assets under management surge from 2.7 billion yuan at the end of the first half to 207.9 billion yuan by the end of Q3, with 22 funds and 6 fund managers [3][4] - The "Beixin Ruifeng Ding Sheng Short-term Bond Fund" was a major contributor, accounting for over 17 billion yuan of the total, with nearly 100% of its shares held by individual investors [3][4] Strategic Focus - The company has identified four core development directions: boutique, market-oriented, digitalization, and compliance, to strengthen its foundation for future growth [4]

更名前夕，该公司管理层迎来调整，涉及副总经理、督察长、首席信息官等多个岗位。 北信瑞丰基金更名为华银基金 11月19日，北信瑞丰基金公告称，公司名称变更为"华银基金管理有限公司"。 11月19日，北信瑞丰基金宣布，更名为"华银基金管理有限公司"。据知情人士透露，更名主要出于品牌升 级、品牌定位的需求。 此前，业内一度流传着关于华夏银行收购北信瑞丰基金的传言，对北信瑞丰基金的名称变更也有诸多猜 想。 今年8月，北信瑞丰基金迎来新任总经理，由华夏银行广州分行党委委员、中山分行行长、总行金融市场部 副总经理宣学柱担任。 关于股权结构变化，知情人士对中国证券报记者表示，目前华银基金与华夏银行尚无股权关系。不过，华 夏银行对该公司业务开展、渠道拓展、投研合作等方面给予了很多支持。 "更名主要是出于品牌升级、品牌定位的需求。"上述人士表示。 据Wind数据，目前，华银基金第一大股东仍为北京国际信托有限公司，持股占比60%，第二大股东为莱州 瑞海投资有限公司，持股占比40%。 | 基金管理人名称 | 华银基金管理有限公司 | | --- | --- | | 公告依据 | 《中华人民共和国证券投资基金法》 《公开募集证券投资 ...

| 基金管理人名称 | 北信瑞丰基金管理有限公司 | | --- | --- | | 公告依据 | 《公开募集证券投资基金信息披露管理办法》、 | | | 《证券基金经营机构董事、监事、高级管理人员 | | | 及从业人员监督管理办法》等法律法规规定。 | | 高管变更类型 | 新任基金管理公司总经理 | | | 离任基金管理公司总经理 | 北信瑞丰基金成立于2014年3月17日，是经中国证监会证监许可【2014】265号文批准，由北京国际信托有限公司与莱州瑞海投资有限公司共同发起设 立的基金管理公司。 Wind数据显示，截至2023年底，北信瑞丰基金的公募规模约为32亿元，而截至今年6月底，公募规模降到约27亿元。其中大部分的规模都来自于北信 瑞丰稳定收益这一只基金，单单这只产品的规模就超过了22亿元。 | 新任高级管理人员职务 | 总经理 | | --- | --- | | 新任高级管理人员姓名 | 宣学柱 | 此外，2023年7月，北信瑞丰基金在中基协备案的员工数量是88人，而目前的人数显示为52人，相当于一年多时间，人数减少超过40%。 与此同时，从北信瑞丰基金官网人员公示名单中发现，公司董事长在8月 ...

Core Viewpoint - The recent leadership changes at Beixin Ruifeng Fund, including the appointment of Xuan Xuezh柱 as the new general manager and the departure of Liu Xiaoling, highlight significant personnel adjustments within the company, which have raised concerns regarding its operational stability and management structure [1][2][3][4]. Group 1: Leadership Changes - Xuan Xuezh柱 has been appointed as the new general manager of Beixin Ruifeng Fund, succeeding Liu Xiaoling, who served for less than two years [1][3]. - Liu Xiaoling was no longer listed as a member of the board of directors as of October 2024, indicating her departure from the company prior to the official announcement [2][3]. - The investment decision-making committee has undergone a complete overhaul, with new members replacing the previous team that included Liu Xiaoling [3][5]. Group 2: Employee Changes - The number of employees at Beixin Ruifeng Fund has significantly decreased from 88 to 52 between July 2024 and the present, representing a reduction of over 40% in just over a year [2][5]. - The company has faced scrutiny regarding employee compensation and performance evaluation issues throughout 2024 [5]. Group 3: Fund Management Scale - As of the end of 2023, Beixin Ruifeng Fund's public fund management scale was approximately 3.2 billion yuan, which decreased to about 2.7 billion yuan by June 2025 [5]. - The majority of the fund's management scale is attributed to the Beixin Ruifeng Stable Income Fund, which alone accounts for over 2.2 billion yuan, while other products have significantly smaller scales [5].